Posts Tagged ‘storytelling’
Media Training for CEOs: How to Be Powerful + Beloved
The late ABC Anchor Peter Jennings noted, “I find writing the evening news sometimes very challenging because I realize that what we’re trying to give folks in the evening is black and white when so often I want to give them gray.” That same frustration is only exacerbated these days for media and communicators alike. Bottom line: There is a place for nuance. It’s just a small place.
Read MoreWhy You Need A Signature Story
What is Your Signature Story? Hi everyone, Susan Harrow, media coach, marketing strategist, author of Sell Yourself Without Selling Your Soul, published by HarperCollins. And CEO prsecrets.com here today with your one minute media training tip. The one story that you absolutely must have before any media appearance is: Your Signature Story. The one story…
Read MoreMastering The Media
Mastering The Media – Interview by Rob Anspach – E-Heroes Podcast Rob: Hey this is Rob Anspach and welcome back to another edition of E-Heroes. A lot of you guys have problems getting media, media attention or keeping that. Getting your name out there, so I brought on a media expert – Susan Harrow and…
Read MoreThe “Right” Way to Steal Other People’s Brilliant Business Ideas
Is it ever OK to “steal” someone else’s ideas – in business? Surprisingly: Yes. Not long ago, a friend of mine found herself in the kind of situation that would make anyone’s stomach twist into knots. My friend (an entrepreneur with a modestly popular website and blog) discovered that a woman in another country had…
Read MoreThe Top 7 Tips to Getting on TV
By Guest Blogger Gina Rubinstein Every time you turn on the radio or TV, you see a so-called expert being interviewed. The Today Show, CNN, Talk Radio, local morning shows and all the rest rely on these experts to give background and insight on the hot topics of the day. For these experts, the result…
Read MoreWrite Your Life Story in 6 Words
On Marketplace, one of my favorite NPR shows, host Kai Ryssdal often asks his guests to describe what they do in 6 words or less. This is a great exercise so you’re prepared not just for radio interviews but for that moment that could happen anywhere that could change everything. If you can be captivating in…
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