Posts Tagged ‘Success’
My 3rd Kyu Aikido Test: How it’s like a TV Interview
By Susan Harrow, Media Coach & Author of Sell Yourself Without Selling Your Soul During Aikido tests you’re not supposed to talk. That alone is torture for me because I feel like I can talk my way out of anything. So my safety valve is gone. You’re supposed to do the technique that…
Read MoreIt’s a Beautiful Piece of Content… And No One’s Going to Read It
By Guest Blogger Colin Martin The headline of a piece of sales copy or advertising is the most important part of the entire ad. That’s because it’s the first point of contact and the single element that ‘pulls’ the reader in further. You can’t sell to someone if they don’t read the ad. The headline…
Read MoreWebsite Copywriting: Finding Your Voice in a Sea of Hype
By Guest Blogger Colin Martin It’s important to write in the same voice as you speak in. Not necessarily in slang, but in the relaxed, personal tone of conversation. Often, web content reads like a scientific equipment brochure or a Harvard dissertation. Leave the big words and the information overload to the corporate boardrooms, and…
Read MoreBlogs Trump Facebook for Trust and Spending
by Susan Harrow, Media Coach & Marketing Strategist Today BlogHer Inc published their fifth annual study of women and social media, conducted with Vision Critical, a market research and analysis firm. The results of this study give marketers who are looking to connect with women audiences online with insights into the opinions of women…
Read MoreNew discovery: Video on squeeze pages usually HURTS conversions…
by Susan Harrow, Media Coach & Marketing Strategist You may have noticed all the gurus use video on their squeeze page. The shocking, scientific fact is more times than not those videos decrease response. So why do they do it? Mostly to get more joint venture partners, because affiliate believe that a video with…
Read MoreGiving Away Seats to the Sound Bite Course
by Susan Harrow, Media Coach & Marketing Strategist When you register for Brendon Burchard’s Expert Academy through my link here: https://burchardgroup.infusionsoft.com/go/ea5live/SusanH. Yup. You heard it right. If you sign up for Brendon’s course I’ll give you the Your Signature Sound Bites Course for Zip, Gatz, Nada, Nothing – INCLUDING 10 weeks of group media coaching…
Read More
