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Purchases by women online

by Susan Harrow, Media Coach & Marketing Strategist

Today BlogHer Inc published their fifth annual study of women and social media, conducted with Vision Critical, a market research and analysis firm.

The results of this study give marketers who are looking to connect with women audiences online with insights into the opinions of women who use blogs, Facebook, Twitter, Pinterest and other social tools.

“This survey of 2,000 U.S. women online makes a clear case — using purchase behavior and a “trust test” pitting a blogger against Facebook updates and ads featuring a celebrity — that blogs are the single best use of marketing and advertising dollars by brands that want to affect purchases by women online.”

So pay attention to where you are putting your marketing efforts if you want to reach women.