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Publicity

Be a Media Darling Podcast Introduction


Are you enjoying the Podcast? Then I invite you to hop on over to iTunes to subscribe, rate + review it. Here’s a quick video on how to do a podcast review on iTunes. (It’s simple if you follow these directions). Note: It can take up to 24 hours to show up on my Podcast. You're welcome to send this to anyone you think it would delight. May good fortune always follow you!

Want to know how to subscribe on your phone? Watch this video.

Want to be a guest on my Podcast? Jet me an email with your topic and a link to your bio here.

Send Susan a Voice Message!

Click below to send me your voice message with a question or topic you’d like to hear more about in my upcoming podcasts! I will answer the most pressing and popular ones in a future episode. (I’ll mention your first name ONLY to protect your privacy.)

THE BE MEDIA DARLING PODCAST: Publicity made easy introductory episode 

Hello and welcome to the Be a Media Darling Podcast!

I'm Susan Harrow, your host and media coach, marketing strategist and author of the bestselling book Sell Yourself Without Selling Your Soul published by(HarperCollins) and CEO of prsecrets.com, and I’m so thrilled that you found your way over to this program.

If you’re listening to this podcast, chances are that you run a business of some kind.

Maybe you run a brick and mortar business, like a bakery or a yoga studio.

Maybe you run a virtual business where you consult with clients via email or Skype or Facetime.

Maybe you’re a self-employed writer. Or a freelance graphic designer. Or a wellness or personal coach.

(Or maybe you don’t have a business set up yet—but you intend to get your business rolling fairly soon.)

No matter what type of business you run—whether you work in the health and wellness world, or fitness, or food, or personal development, or finance, or you name it,—one thing is for sure:

You want people to know about your work—and you want people to purchase your work! Right?

You want people to buy your books, products, programs, purchase tickets for your events, hire you for projects. You might also want to get booked for speaking engagements, find a literary agent and get your book picked up by a top publishing house. You want clients. You want customers. You want to build a following. A fan base.

Get Booked as a Guest on Podcasts

How to Be a Podcast Guest

Also, as part of your overall marketing plan, you want to get featured in the media! Ooh, yes!

You want to see your products featured in top blogs, magazines and podcasts. You want to get invited to appear on the radio. You want stories about your projects to get sprinkled throughout local newspapers and trade publications. You want to build relationships with journalists and producers so that you are their go-to resource when they’re doing a story on your area of experience or expertise. You’re tired of seeing your industry competitors get all the media attention. You want some time in the media spotlight, too! You want to become a Media Darling!

You might be thinking, “YES to all of that, obviously… but how?”

Well, showing you how to become a media darling is what this podcast is all about.

A little backstory about me:

I’ve been working as a publicist, media trainer and marketing strategist for over 26 years. Over that time, I’ve shown thousands of people in my courses and in private consulting sessions how to reach out to journalists and producers, how to get booked to appear in the media, and how to make sure that every media appearance you do actually translates into SALES. (Because what’s the point of getting tons of media exposure if none of it actually inspires people to visit your website, hire you, or buy your work?)

My clients have gotten featured in places like CBS’ 60 Minutes, Oprah, Good Morning America, The Today Show, Fox News, Bill OReilly, Larry King Live, Maury Povich, The Food Network, Extra!, New Attitudes, CNN, C-SPAN, PBS, National Public … and hundreds of print and online publications, including TIME, WIRED, USA Today, The New York Times, The Wall Street Journal, Inc., Forbes, Parade, People, O, Vogue, Vanity Fair, Bazaar, Self, Mademoiselle, Redbook and Seventeen… the list goes on and on.

Get National Media Attention

Get Media Attention in National Press

If you feel like you’re just a “nobody” or a “small fish” and you could never possibly get featured in publications or programs like the ones I just mentioned, I’m happy to tell you:

You’re wrong about that!

There are thousands of media platforms—radio shows, newspapers, blogs, podcasts, columns—in the US alone.

Hundreds of thousands of journalists, producers, and bloggers who are hunting, DAILY, for interesting people and ideas and stories that they can feature. These people who work in the media are looking for knowledgeable experts. They’re looking for heartwarming stories. They’re looking for neat innovations and time-saving ideas that their audiences will adore.

They’re looking for things to feature.

Why NOT your products?

Why NOT your work?

Why NOT you?

THAT is the attitude that I’d love for you to adopt as you listen along to this podcast series.

Instead of, “Oh, I could never do any of the things that Susan is talking about… I could never get featured in the media, I’ll never get chosen, I’m boring, I’m not special, my work isn’t that interesting…”

Think, “I can do this. Why not me?”

That attitude will carry you a very long way.

You’ve got a sense of what this podcast is all about.

Before I sign off, I want to share a little smidge of info about how this podcast is set up and what’s going to happen in each episode:

The Be a Media Darling Podcast gets released 4 times a week.

Im going to be with you every Monday, Tuesday, Wednesday and Friday.

Media Training Podcast

Publicity Podcast

We’ll be covering different topics each day. You can listen to everything, in chronological order, or hop around and choose the specific episodes that appeal to you.

On Media Coaching Monday, I’ll show you exactly what you need to do to mentally, physically, emotionally, and spiritually to prepare for specific types of media appearances, including written print interviews, phone interviews, radio appearances, TV appearances, speaking engagements, Podcasts, panel events, and more. Tune in every Monday to get your sound bites set for your time in the spotlight.

We’ll talk about the verbal preparation (figuring out what you intend to say) and we’ll also talk about what to wear, etiquette tips, and how to make a terrific impression on your audience so that they vividly remember you and want to know more about you and take action to connect and buy from you. We’ll spend quite a bit of time discussing body language, as well, which is just as important as your verbal communication.

Ill share examples from my clients, course participants, celebrities, politicians, artists, authors, actors and the thinkers of our day who express themselves in an enchanting way. I’ll show you how you can ethically “steal” some of their strategies so that you can masterfully hold a media audience’s attention, too.

On 10 Line Tuesday, Ill read a short poem—just ten lines—from Maya Stein or one a bit longer from Alison Luterman, two friends of mine who use language in an extraordinary way so you can expand your thinking about how you speak and think. Even if you don’t think that “poetry” is your “thing,” I encourage you to listen to at least one of these 10 Line Tuesday episodes… because inspiration for your business can often come from unexpected places. Like poetry! Tune in every Tuesday for dazzling diction surprises.

On Work Your Story Wednesday, Ill walk you through the specific, nitty gritty storytelling steps that you need to take in order to get noticed by the media, get invited to appear in the media, and my secrets to getting invited back. We’ll also chat about the 3 ps. How to Prepare, Package, and Position yourself before you email or pick up the phone to pitch the media. Tune in every Wednesday for tips about how to pitch producers and editors so they email or call you back ASAP.

A LOT of this comes down to storytelling: how you package and position your personal story and the story of your business.

So on Work Your Story Wednesday, we’ll discuss how to tell your story on your website, how to share your story in a brief sound bite that’s just a few seconds long, how to share pieces of your story during media interviews, how to weave an intriguing story into a press release or an email, what types of stories appeal to journalists and media audiences, and which do not. All kinds of storytelling essentials.

And then on Fly Your Freak Flag Friday, well discuss how to keep steady and be yourself during a radio, TV, or print or podcast interview or whenever you’re in the spotlight or under pressure. I’ll show you how to let your spirit and personality shine through in any situation — without selling your soul. Tune in every Friday for ways to stay original, keep your quirks and live into what Dr. Seuss says which is, “Why fit in when you were born to stand out.”

How to be authentically YOU as you’re writing language for your website. How to be the true YOU when you’re emailing a producer or journalist. How to be absolutely YOU when you’re being interviewed on the phone or live TV. How to let your spirit and personality shine through in any situation.

So many people think that getting media attention means “selling your soul” or forcing yourself to behave in an awkward, slick, or sleazy manner, but that could not be further from the truth.

You can become sought after, influential, even world-famous, purely by being yourself…whether you’re an introvert or extrovert, while keeping your values and integrity intact. I’m excited to show you how.

OK. That’s the low down!

Get Publicity Using Social Media

Use Social Media to Get Publicity

To recap:

You can look forward to 4 episodes per week. Every Monday, Tuesday, Wednesday and Friday. I hope you’ll join me all throughout the week for inspiring lessons, true stories, advice, and fun challenges for you to complete… all to help you become a Media Darling.

To reiterate something I mentioned earlier in this episode…

There are thousands of blogs, shows, newspapers, magazines, TV stations and other media platforms with thousands of journalists and producers and other staff members hunting for interesting people and projects and stories that their audiences will adore learning about.

Someone’s going to get featured.

Why not you?

See you next time for another episode of the Become Media Darling Podcast. I’m Susan Harrow, your host, signing off.

Until we meet again…

Speak your mind. Stand your ground. Sing your song™.

RESOURCES

Download The 100 Word Email That Can Get The Media To Call You (It's free!)

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Can't Figure Out Publicity?

How Do I Get Publicity?

Are you enjoying the Podcast? Then I invite you to hop on over to iTunes to subscribe, rate + review it. Here’s a quick video on how to do a podcast review on iTunes. (It’s simple if you follow these directions). Note: It can take up to 24 hours to show up on my Podcast. You're welcome to send this to anyone you think it would delight. May good fortune always follow you!

Want to know how to subscribe on your phone? Watch this video.

Want to be a guest on my Podcast? Jet me an email with your topic and a link to your bio here.

Send Susan a Voice Message!

Click below to send me your voice message with a question or topic you’d like to hear more about in my upcoming podcasts! I will answer the most pressing and popular ones in a future episode. (I’ll mention your first name ONLY to protect your privacy.)

Susan Harrow Podcast

I'm here to give you everything you need to get you ready for the media spotlight so you can live the life you dream of. Let’s begin together with the Sell Yourself Without Selling Your Soul Membership Club to get you set for your time to shine.

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Podcast Reviews
  • A geniune way to build your business
    August 26, 2016 by Siriusjane from United States

    Loved this podcast. I found it very helpful and informative. Susan has a very open, friendly, riveting approach to promoting one's business and self. Her sharp insights and her real-life examples and guests can really help a business going from a start-up to a viral presence. I recommend this highly if you want to get your message out there with a genuine approach. Even the poetry speaks to the importants of our words. Check out all the episodes.

  • Invigorate Your Message!
    August 24, 2016 by Michele L. Plunkett from United States

    Winsome wisdom evokes and embodies the expertise of Susan Harrow; ensuring enlivening opportunities and outcomes through her podcasts and programs! Grow your business and income with the stellar style of Susan's endearing and enriching coaching! Susan Harrow Media Coaching and Marketing Strategies provide vitalizing results to invigorate your message when you implement her training!

  • Excited!
    August 24, 2016 by Delia McCabe from Australia

    Love Susan's work - her book and emails and short eBooks are all filled with enthusiasm and sparkle! So excited to be able to listen to her too now!

  • Susan makes publicity doable, authentic, + fun! !
    August 15, 2016 by SherryBelul from United States

    I'm thrilled to see that Susan Harrow is doing this podcast! I've taken a number of Susan's courses and I just love how warm, accessible, and doable her work is. Susan is an amazing trainer who is knowledgable about *all* aspects of publicity and media training, but she never overwhelms us with too much at once. She makes everything bite sized. (Sound-bite sized!) This podcast is no exception. You'll love the stories she tells to illustrate he points because they help make the information memorable. And she gives simple things to practice with. If you want to grow your business, I highly recommend this podcast. Not only will you love the training, I know you will love Susan's generous heart + authentic teaching style.

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Miracle Find Me Now – My Mantra for 2016

“Miracle find me now” is my mantra for 2016.

I didn’t make this up. SARK (Susan Ariel Rainbow Kennedy) did. Re-igniting our friendship again after a 20 year hiatus — after a tiff neither of us remembers exactly how it happened, was the first miracle. I was up on Facebook fooling with something on a weekend which I rarely do and a little word cloud appeared with SARK asking if I’d like to reconnect. A minute later we were on the phone yakking away. We ended the conversation by SARK saying, “I never stopped loving you.” I said the same back. She said “How could we not? The connection was there all along.”

In another conversation on the phone, me walking in the chill of late afternoon and SARK with the wind blowing on the beach, she said that you can just say, “Miracle find me now.” And then keep your eyes and ears peeled for it to reveal itself. So I was walking in the very brisk morning in PA over Christmas and I took a turn into the Daylesville Abbey. Its a beautiful serene place, sweeping views, lots of open space with a little creek that was full and noisy after a rain. I followed it along marveling at how clear the water was and looking at the stones, remembering how I did this in my childhood at the gorge searching for pollywogs.

I believe in miracles

I believe in miracles

I said to myself “Miracle find me now,” and around the next bend came across a holocaust memorial art project of stacks of painted boxes with statues of saints and angels that was also a bee keep. What a strange thing to find at a Norbertine abbey I thought. The next night, Father John, a priest from the abbey was over for a cocktail and cookies and I told him about coming upon the memorial. He had no idea it was there and he lives on the property.

holocaust memorial

holocaust memorial + also a bee keep

Now, though Father John visits every year while we are here and gives us a card with a special blessing in it – to mention us out loud in his prayers during a service – along with a cd of christmas songs, this year was different. He and my mother-in-law had a big fight and weren’t speaking. Yet, when he came over he brought her a crazy animal, like he does every year for Christmas and her birthday, because he knows she loves animals. There was no big discussion. No formal apology. Just this big bouncy bird made of colorful iron. At the end of the evening we stood in a circle with our arms around each other as he gave us a blessing and tapped each of our heads naming us as he did so. Miracle? Yes.

The next miracle that happened was my mother-in-law took me aside that same evening after the priest left, held my hands, looked into my eyes and said, “Thank you for taking care of my son.” You might not think that this small thing is a miracle, but given her disposition I can tell you it was. Because miracles come in all shapes and sizes if you choose to see them. They do not have to be some blast from above in some grand or obvious gesture. They can be a creek that brings up happy childhood memories, an unspoken forgiveness, a meaningful look.

SARK told me you can ask for your miracle in many specific ways like, “Miracle relationship find me now.” Or, “Miracle person find me now.” Or, Miracle experience find me now.” Once you begin this practice it’s obvious that there are endless variations. You can see this as a corny or silly exercise…. or… as you move into 2016 can you ask for a miracle for what you want and then open your eyes to see it right in front of you. If you choose to, I’ll be right there with you asking to see my miracle and supporting you to see yours.

Miracle find me now

Miracle find me now

I wish you a miracle filled 2016.

A nice way to start off your miracles is to give. Every day I go up onto this website and click on every option. It costs nothing to give and you’re doing a huge service to all these organizations. It take less than a minute a day. It’s quite satisfying and joy-building.

A few ways to get your miracles started…

  • Hop on this free publicity training designed to help you double your business by doing a few key things right.
  • Keen on getting more clients, customers and sales and become a media darling. This is it.
  • Learn the 3 hot hooks to transform you into a media magnet here.
  • This is a special section of my website filled with lots of videos for you. I recently added several surprising ones. Enjoy!
  • This is where you can try the sound bite course for $1. Yes, you heard that right.
  • Looking for a literary agent? This is for you.
  • Need help writing your book proposal? Ping me here.
  • If you sell high end programs or services this unusual strategy might be for you.
  • You, in O Magazine. Yes. Discover the best ways to pitch the editors here. Find out if you are a prime candidate for getting in the magazine. (There are 12 ways).
  • Stay inspired to write your novel – or memoir, or self-help book. Practical advice too. Get that book done this year!
  • Listen to my chat with Nathalie Lussier discussing what I did to shift my business and serve my clients in the way that really lights me up.

Call in your miracles. If you don’t feel like it’s working, just change the question and keep asking. Keep looking. Keep seeing. Keep going.

Learn to enjoy every minute of your life. Be happy now. Don’t wait for something outside of yourself to make you happy in the future. Think how really precious is the time you have to spend, whether it’s at work or with your family. Every minute should be enjoyed and savored.  ~ Earl Nightingale


The life-Changing Magic of Speaking Up. (This is my story. What’s yours?)

As a high school student in Palo Alto, California, I was irrepressibly curious and constantly looking for strange and exciting new experiences to try out. And if those “strange and exciting” adventures meant that I could make a little extra money on the side? Even better!

That’s how I wound up sitting in a laboratory with a guy in a white lab coat who explained that he was conducting an important scientific experiment. I was going to be compensated for my time and, so it seemed, helping to further a scientific discovery. This was great!

“There’s a man sitting in another room, on the other side of this wall,” Mr. White Coat explained to me. “This man is taking a test and if he answers a question incorrectly, you must give him an electric shock.”

Mr. White Coat shocks me the 15 volts to show me how it feels. Ow! I jerk in my seat. Tolerable, but definitely painful.

“Remember,” Mr. White Coat reminds me. “If the test subject gets the wrong answer, you shock him.”

The test begins. The man taking the test gets a string of wrong answers. I shock him. Wrong answer. I shock him again.

With each progressive shock, the man on the other side of the wall — the man I am shocking — begins to yelp, then cry out, then scream. It sounds like the pain is becoming unbearable. I glance up at Mr. White Coat and he urges me to keep going. After the third shock, the man on the other side of the wall SCREAMS out, “Stop! Please! STOP! Let me out!” and starts pounding frantically on the wall. I yank back my hands and stand up.

“This experiment is over. I won’t shock him any more. He’s screaming. It obviously hurts.”

Sternly, he urges me to sit down and continue. “You agreed to this experiment so you have to finish it.”

“No, forget it, I won’t do it,” I tell him. I gather my things and prepare to leave. Mr. White Coat puts his hand on my shoulder to stop me and says,

“Wait.”

Photo Credit: Death to stock photo Experimenter The Movie

Photo Credit: Death to stock photo Experimenter The Movie

“The man on the other side of the wall is also participating in the experiment. He wasn’t really being shocked. You weren’t hurting him. He was just pretending. He wasn’t the test subject. YOU are.”

You can imagine, my teenage jaw fell right down to the floor. I was stunned and also relieved.

He went on to explain that he and his colleagues were conducting an experiment to see how people obey orders and respond to “authority figures.”

The results were pretty troubling.

Many of the people controlling the “shock” button kept shocking, and shocking, and shocking, and shocking…up to 450 volts (“Danger: severe shock”) despite horrible screams and pleas coming from beyond the wall.

According to The Atlantic Magazine, in one variation of the experiment, 65% of the people shocked the other person to “death.” (Not really, of course, because the actor was just pretending. But they didn’t know that.)

When asked, “Why did you do that? Why did you keep administering the shock?” most people would respond with some variation of, “The guy in the white coat told me to do it!”

Pretty staggering, right? As this experiment, first conducted by Stanley Milgram — which went on to become a famous, historic experiment, and is now a Hollywood movie called Experimenter — demonstrates, most people do not question authority. If someone who appears to wearing some kind of “uniform” doles out an instruction, most people simply obey.

I was one of the few people who wouldn’t obey. Why? Because I won’t be bullied into hurting somebody, even if I’m told that I “must.” (“Must” is not a word that I like and I do not like being told what to do.) But I do know that it comes from my family, who has always taught me to stand up for what I believe no matter what. And to be kind and to help others who are in distress.

So this non-conformist attitude came from the example of my upbringing. As far as I can remember, I’ve always been wired that way — and it definitely carries through to my work today.

Photo Credit: Death to Stock Photo Be kind whenever possible. It is always possible. ~ The Dalai Lama

Photo Credit: Death to Stock Photo Be kind whenever possible. It is always possible. ~ The Dalai Lama

When a client said to me, “My publisher wants to put out a press release that doesn’t accurately represent my work and the content of my book and I don’t feel right about it, but don’t feel like I can say anything. After all, they know best.” I told my client, “Don’t go against your own moral compass. Let’s come up with a new strategy and present it to them.” That’s what we did and it was readily accepted.

Or when another client said to me, “A sales expert told me I had to use his coaching model to get clients, but those aren’t the people I really want to work with,” I told my client, “Then stop that. We can find another way that reaches the people you resonate with.” I helped her get her first $10,000 client for a new program we devised. She was elated and said, “You turned my world upside down. What you have really opened my eyes to is another level of living. One to which I have aspired, but my only model was ‘become a guru.’  (shudder) Not only are you helping me, you are modeling a way of thinking that uplifts my spirit.”

When I see someone doing something that’s painful, unethical, ineffective, or that just “doesn’t feel right” for whatever reason, I urge them to speak up. I urge them to stop. I urge them to trust their instincts, rather than blindly trusting “The Man in the White Coat.”

Your “speaking up” story can be anything you want. Stopping a person from beating their dog. Telling a teacher that you DO in fact have singing skills. A time when you spoke up in a meeting and suggested something totally opposite to the common group think.

Speak up for what is right

Speak up for what is right

By speaking up and choosing to behave differently than your peers, you could transform your industry, change your customer’s lives, or (who knows?) even save someone’s life.

When you feel the urge to speak up or defy the “orders” you’ve been given, do it.

With very, very few exceptions, you will not regret it.

Can you think of a time when you spoke up and it changed your life or someone else’s life? I want to hear your story.

Here’s how to share:

  • Head over to Instagram (download the app here to sign up if you don’t already have an account).

  • Once you’re logged into Instagram, follow me and then post a photo plus some text. For the text, briefly tell a story about a time in your life when you chose to speak up—where you were, what you said, and what happened next.

  • Include this hashtag somewhere in your text: #TheMagicOfSpeakingUp and tag me @susanharrow

  • Guidelines: please keep your story brief. 250 words or less. Think: “sound bite sized.” Also, please keep your story G-rated and appropriate for kids and teens to read. Extra credit for concise stories!

  • Please do your Instagram post by November 24 and encourage friends to participate, too!

  • Not on Instagram? No problem. Do the same thing on Facebook. Please “like” my page and remember to use the hashtag #TheMagicOfSpeakingUp and to tag me @susanharrow.

Prizes!

Prizes for everyone

Every single person who shares a story on Instagram or Facebook receives my E-book Girl On Fire—which shows you how to speak up in 10 of life’s trickiest scenarios—just for participating!

Here’s how to get that prize (and be entered in the contest for the grand prize):

Go to Instagram or Facebook.

  1. On Instagram follow me and then tag EITHER the photo OR the text using @susanharrow.
  2. Post your story and image. NOTE: Make sure that you own the rights to the image or have creative commons commercial use rights. All submissions must have an image as well as text. Need some photo inspiration? Go here.
  3. Use the hashtag #TheMagicOfSpeakingUp.
  4. Tag me: @susanharrow.
  5. Go here to download your prize!
  6. I’ll announce the grand prize winner on December 9! (I hope it’s you!)

(Note: this is purely an “honor system” situation. No big hoops to jump through. If you posted a story, then go ahead and get your prize! It’s yours for the taking. Enjoy.)

Grand prize for one person 

I will also select one story—the one that I feel is the most poignant or had the most impact—and that storyteller will receive the grand prize: My 6 month mentorship program to get prepared for publicity for or to launch your publicity program (Worth $11,500). I’ll announce the grand prize winner on my Instagram account and my Facebook Page on December 9. (Follow me on Instagram at @susanharrow and on Facebook to stay in the loop!)

This will be so fun and inspiring!

Whether you have a story about a huge, life-altering moment—or a small, quiet, everyday act of bravery—I want to see how you decided to speak up.

 

Small print: 

In submitting a photo and story (The Work) you give memy publisher, and its licensees and assigns permission to use any and/or all of the material from your post including the photo in all editions and derivations of The Work throughout the World, in all languages and all media, whether now known or hereinafter devised, and in the advertising, publicity, and promotion thereof. Proper credit will be attributed to you in The Work.

 

In submitting a story with an image/photograph you grant the permission requested above and warrant that the material indicated below does not infringe upon the copyright or other rights of anyone. If you do not control the rights requested by this post in their entirety, please provide me with the name and address of any other party from whom permission is required.

 

I cannot wait to see your story. Whether it’s a story about a gigantic act of courage — or a small, everyday act of bravery — it all counts and it’s all amazing.

This blog post was inspired by a lovely & very popular book called The Life-Changing Magic of Tidying Up by Marie Kondo. It’s delightful. You should read it. 

Speak your mind. Stand your ground. Sing your song™.


The Life Changing Magic of Speaking Up – A Story Contest

Share your story & get a prize!

Can you think of a time when you spoke up and it changed your life — or someone else’s life — for the better?

Maybe you saw a classmate bullying someone on the schoolyard and you spoke up and said, “Back off!”

Maybe you witnessed harm being done to a child or animal and intervened.

Maybe a colleague made a bigoted or sexist comment and you objected or said, “You need to apologize. That’s not OK.”

Maybe you had a “funny gut feeling” to call, visit or email a friend, parent, sibling, or client at a particular moment and your message changed the course of their day — or life.

Maybe you asked for a pay raise, a promotion, a new project, or an opportunity that you wanted—and you got it.

Maybe you bravely got onstage—or published a blog post—to share a true story from your own life and it led to a beautiful opportunity, inspired your audience to take action, or shifted your whole year in an unexpected way.

When you speak up—honestly, courageously, straight from the heart—your words can unlock incredible opportunities, open people’s eyes, help to correct wrongdoings, biases, and misconceptions, and make the world a better place.

The life-changing magic of speaking up contest

The life-changing magic of speaking up contest

Speaking up is magical.

I love hearing stories about people who have chosen to speak up—what they did, what they said, and what happened next—and I want to hear your story. 

To reward you for sharing your story, I’m turning this into a CONTEST with a delicious prize for EVERYONE who participates! (Hooray!)

Here’s how it works:

  • Head over to Instagram (download the app here to sign up if you don’t already have an account).
  • Once you’re logged into Instagram, follow me and then post a photo plus some text on your feed. For the text, briefly tell a story about a time in your life when you chose to speak up—where you were, what you said, and what happened next.
  • Include this hashtag somewhere in your text: #TheMagicOfSpeakingUp and tag me @susanharrow
  • Guidelines: please keep your story brief. 250 words or less. Think: “sound bite sized.” Also, please keep your story G-rated and appropriate for kids and teens to read. Extra credit for concise stories!
  • Please do your Instagram post by November 24 and encourage friends to participate, too!
  • Not on Instagram? No problem. Do the same thing on Facebook. Please “like” my page and remember to use the hashtag #TheMagicOfSpeakingUp and to tag me @susanharrow.

Prizes!

Prizes for everyone

Every single person who shares a story on Instagram or Facebook receives my E-book Girl On Fire—which shows you how to speak up in 10 of life’s trickiest scenarios—just for participating!

Here’s how to get that prize (and be entered in the contest for the grand prize):

Go to Instagram or Facebook.

  1. On Instagram follow me and tag EITHER the photo OR the text using @susanharrow.
  2. Post your story and image. NOTE: Make sure that you own the rights to the image or have creative commons commercial use rights. All submissions must have an image as well as text. Need some photo inspiration? Go here.
  3. Use the hashtag #TheMagicOfSpeakingUp.
  4. Tag me: @susanharrow.
  5. Go here to download your prize!
  6. I’ll announce the grand prize winner on December 9! (I hope it’s you!)

(Note: this is purely an “honor system” situation. No big hoops to jump through. If you posted a story, then go ahead and get your prize! It’s yours for the taking. Enjoy.)

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Grand prize for one person 

I will also select one story—the one that I feel is the most poignant or had the most impact—and that storyteller will receive the grand prize: My 6 month mentorship program to get prepared for publicity for or to launch your publicity program (Worth $11,500). I’ll announce the grand prize winner on my Instagram account and my Facebook Page on December 9. (Follow me on Instagram at @susanharrow and on Facebook to stay in the loop!)

This will be so fun and inspiring!

Whether you have a story about a huge, life-altering moment—or a small, quiet, everyday act of bravery—I want to see how you decided to speak up.

I can’t wait to see your story!

This contest was inspired by a lovely and very popular book called The Life-Changing Magic of Tidying Up by Marie Kondo. You can buy the book here. 

Small print: 

In submitting a photo and story (The Work) you give me, my publisher, and its licensees and assigns permission to use any and/or all of the material from your post including the photo in all editions and derivations of The Work throughout the World, in all languages and all media, whether now known or hereinafter devised, and in the advertising, publicity, and promotion thereof. Proper credit will be attributed to you in The Work.
In submitting a story with an image/photograph you grant the permission requested above and warrant that the material indicated below does not infringe upon the copyright or other rights of anyone. If you do not control the rights requested by this post in their entirety, please provide me with the name and address of any other party from whom permission is required.

The Email Pitch Letter That Got Me Publicity – That You Can Copy

This is the email that got me featured in a local paper called The Marin Independent Journal (Marin IJ). The journalist, PJ had written about our garden (Which has been featured in Better Homes & Gardens) before from a different angle—saving the disappearing bees.

You can copy it in a snap.

So you can get free publicity too – either local publicity or national publicity. This email is universal.

Harrow Garden view

Business Coaching Photo credit: Will Csaklos

EMAIL #1 ME TO PJ:

Subject line: Group coaching salons in the garden

Hi PJ!

Loved your piece on going directly to jail to get garden bargains. We’ve been considering getting an owl box so this is great to know!

While we do have native plants and make sure the birdbaths are full for all the birds, bees and insects, we’re also using the garden for something new so other people can enjoy it’s beauty:

Coaching Salons.

Think party, literary salon and laser coaching all wrapped up in an enlivening day.

Kind of like blooming your business.

It’s a new alternative to meeting in stuffy hotel rooms and following a stiff agenda. Instead you…

Come with your business longings, dilemmas, and stuck points.

Leave with a clear mind, a full heart — and a plan.

And though I love virtual trainings (and run a few) people are craving more intimate experiences.

http://prsecrets.com/consult/coaching-salons/

Love to hear your thoughts.

Cheers,

Susan

Here is how our correspondence continued.

EMAIL #2 PJ RESPONSE

Love it!  When does it start?

ME: It’s 1 day on Saturday Sept 19 from 1-5.

Email #3 PJ RESPONSE

Got it.  Does it have a strong garden connection other than just being in a garden. Events need to have a strong connection to the garden : )>

ME: Well, everyone says that this feels like a sanctuary and when they see the trellis they say it’s the perfect place to get married so I see the garden as a way to better connect with yourself and what you want vs. sitting in front of a computer.

We are not just going to sit at the table, but were going to walk and talk down the pathways and use movement and the flowers as a way to loosen our thought process and brainstorm.

We will also deadhead – prune away what no longer serves us, by pruning our roses, echinaceas, or boxwoods.

Everyone will also plant a seed in a tiny pot of dirt as a metaphor to grow their business. (Gloves optional!) When I planted tiny maples that had self-seeded from our giant Japanese Maple, hands deep in dirt with my next door neighbor’s kids, they said, “I wish we could do this more often!”

Everyone will leave with a bundle of beautiful lavender to smell to remind them of the day to stay inspired and to take action on what they say they want.

Is that enough?

How does that sound?

Inspiring Creativity! Entrepreneurs grow their business with business coaching in the garden Photo Credit: Will Csaklos

Inspiring Creativity! Entrepreneurs grow their business with business coaching in the garden Photo Credit: Will Csaklos

RESULT: We set up a time to talk two days later. She interviewed me and the article posted. This short format works for either local or national publicity. It’s short, to the point and doesn’t give away all the nitty gritty details until the reporter / producer is interested and asks.

As soon as the piece posted people called or just purchased their place online the same day the article came out.

There are just 2 spots left. Want to come? (San Francisco Bay Area).

I rarely do in-person events and this is the only one I’ll be doing this year. I’d love to meet you and work with you in person!  I hope one will be for you. ?

Here is PJ’s piece about the garden coaching salon.

For the FREE 100 Word Email That Can Get Media To Call You special report, template + examples that goes into more detail and the psychology behind this strategy go here. You can copy it exactly to pitch YOUR local and national media contacts so you can get publicity. (It’s free!)

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Follow us on Instagram here for more PR tips, insights, gorgeous images, beauty and fun (See me do a knife takeaway for my Aikido test – but don’t expect to be impressed…).


15 Ways to Cut Through Inbox Noise (and Get Your Emails Opened)

1. Consider the device.

68% of all smart phone users use it for email and 35% of all business professionals check email on a mobile device. Keep your emails short, sweet, and easy to read.

2. Use a legible font.

Use font sizes between 17 and 22 points for clearly readable emails. Consider using a sans-serif font if your email program doesn’t already default to it.

3. Keep it short.

Stick to 1-2 short paragraphs. Link to or attach relevant documents that recipients can reference if they want more information.

4. Write to accommodate skimming.

t’s easier to read emails where the paragraphs are one or two sentences in length. Call attention to important details with bold, italics, or highlights.

 

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7 Ways Large Corporations and Non Profits Can Sponsor the Promotion of Your Book, Product, Speaking Tour or Dream On Their Dime Not Yours… And Why They’ll Do It

By Steve Harrison

My author clients often come to me for advice on how to best stretch their dollars for the marketing and promotion of their books. Especially in these troubling economic times we are all seeking the most effective ways to get our message out there, and marketing and publicity (both essential to your book’s success) can be expensive. This is why I advise my clients to seek corporate sponsorship.

Wouldn’t it be great to build your platform on someone else’s dime? To have your next book tour paid for? To be promoted on a major corporations email list or website? To hitch your wagon to companies with instant name recognition and huge infrastructures that already know how to market to their audience? Yes, believe it or not, there are numerous companies and organizations out there actively seeking to sponsor authors and entrepreneurs just like you.

Think about it, you can spend years building your lists, searching for ways to reach your audience, raising money to promote yourself, your cause, or your product or you can reach out to corporate sponsorship and achieve all your objectives more effectively and in a much shorter time frame.

But why would a big company or organization want to help you achieve your dreams and what kinds of things to they sponsor?

Below are some tips from my friend Brendon Burchard, a New York Times bestselling author and speaker who’s mastered doing promotional partnership deals with leading companies and organizations.

These tips are just a preview of what you’ll learn when you participate in my free telephone seminar with Brendon Burchard on Thursday, April 9th.

 

7 Types of Projects Companies and Organizations Will Sponsor

  1. Book buys and book tours. If you are an entrepreneur and an expert who’s written a book whose topic ties in with their corporate marketing goals, they will potentially buy thousands of your books as giveaways to a specific audience they want to reach. They may also pick up the tab for your entire book tour from meals to travel.
  2. Live events, conferences, and seminars. These types of events require not only lots of time and effort, but considerable marketing challenges but they are also magnets for corporate sponsorship. This is because any time you can gather a like-minded audience it holds great appeal to large companies and organizations because it allows them to market/advertise to them.
  3. Educational programs. For example: you are an expert on financial education for teens. Your sponsor will pay you to create the program and for the marketing costs. An ideal sponsor in this example would be a credit card company. What’s in it for them? Good public relations for an industry very often seen as uncaring and greedy.
  4. Product buys and launches. If you’ve done an audio or video product you realize how much goes into the marketing, creation of a website, etc. to promote and launch that product. Find a way to tie into a corporate marketing plan that wants to reach the same market as you and they will handle all those things required to launch your product.
  5. Promotions, contests, and sweepstakes. These are effective ways to get people involved and aware of your product or service but they are expensive. Find a like minded corporate sponsor to supply the prizes. Remember they love the advertising and they love that you are doing the bulk of the work setting up the contest or promotion and they have the connections you need to make it work
  6. Websites and online communities or events. This is the same premise as #6, corporations and organizations love the hip factor of new media such as social networking and always want their brand to appear cutting edge.
  7. Services. Say you’re a life coach and you want to provide your services to people who really can’t afford you. A sponsor is perfect for this situation. Another example of this is Doctors without Borders, an organization that provides medical services to impoverished people. Sponsorship allows them to provide their essential services and still get a paycheck.

(You’ll hear 3 more ways a company will sponsor you on the call.)

7 Reasons Companies And Non-Profits Do Sponsorship Deals.

So what are companies and non profits hoping to gain from sponsoring you? Here are ten reasons they want to partner with you.

Reason #1—To complement their current marketing initiatives. Companies are always focused on reaching specific target demographics and if your book or service corresponds with that target demographic they will often want to partner with you. This is called alignment. Here’s an example of how this would work. A company like Dove is highly focused on women’s self images of themselves, always stressing that women possess natural beauty and should love themselves as they are. If your book or project shares the same philosophy, it would be a natural fit to partner with them.

Reason #2—To complement another one of their products. Companies will often send out informational packets outlining their services or products—and say the gist of their marketing is that using their product or service will enhance your life and make you a happier person and this dovetails with the message of your book. The company will want to bundle your book in the packet because it makes their service or product more valuable to the consumer.

Reason #3—To perk a customer and increase their brand loyalty. Large organizations and companies already have millions of loyal consumers and the trick is obviously to keep them happy and loyal to the brand. To do this, companies will often give these loyal customers extras and if your book fits in with their corporate philosophy, you have the potential to sell them thousands of copies which will simply be giveaways to their valued customers.

Reason #4—To deliver new content to their audience. Believe it or not, these large corporations often just flat-out run out of things to say. They need content for their newsletters and ezines (which often reach millions of people) and quite often they are using very little staff to produce them. They need you and your expertise to provide them with appropriate content.

Reason #5—To create awareness and visibility in a new market. For example: the largest growing population segment in our country is Latinos, which means every major corporation is doing their best to market to this expanding group. Let’s say you’ve written a book on Latino leadership principles. Your book could now be a tool used for outreach in the Latino community. This creates more awareness and visibility and most likely would lead to them sponsoring your speaking engagements and outreach in that community. This concept of course would apply to any demographic a corporation or organization is targeting.

Reason #6—To create unique customer experiences. In an age where it is increasing hard to break through the clutter and get your corporate message out, this has become a very popular form of sponsorship. Large companies can easily afford to advertise to get new customers but they’d prefer to give the consumer an experience they will always remember. This might be giving away tickets to an author event or sponsoring an online contest on a social media website. The key is to give their consumers an experience they will talk about with their friends creating a viral advertising effect. Companies love this because it makes them seem current and on board with cutting edge technology.

Reason #7—To showcase social responsibility. Corporations are very conscious of their image and they always want good public relations opportunities to show they are doing good deeds for the community and world. They want to help you promote your cause if you can find a way to tie it into their product or corporate message. A real example of this premise is a teenage girl named Shauna Fleming who a few years back started a letter writing initiative called “A Million Thanks.” Her idea was to get people to write a million letters to our troops in Iraq and overseas. She ended up with countless corporate sponsors eager to help her out, from General Motors to Jody Maroni’s Sausage Kingdom. They loved the good press and the cause. Check out Shauna’s very worthy cause at www.amillionthanks.org.

(Find out 3 more ways on the call that will help you leverage your position and get a corporate sponsor)

In closing, let me reiterate that getting sponsorship from a major company or organization is a very attainable goal. You do not need to be famous and you don’t need to be already rich or a business owner. You don’t need to be an author published by a major publisher.

All you need is: A great idea (That’s your book, event, product or service). An understanding of how that idea can help your partners and a knowledge of who to talk to, what to say, and how to pitch the deal.

That’s just a small preview of what you’ll discover on Steve Harrison’s teleseminar with Brendon Burchard on Thursday, April 9th. Save your seat now.


3 Tips to Avoid Social Media Madness

 

Social Media Tips

Social Media Tips
Photo by: deapeajay

Sometimes I’m totally obsessed with pinning, tweeting, and blogging. Then I catch myself….Whhhhaaaaat am I doing? This isn’t work.

Or is it?

Dunno. I go back and forth.

Is sharing this pic good for my brand because I think it’s funny—or cute?

Maybe.

Some things to think about BEFORE you post something on social media.

1. Does this link really represent a great article that will help my further my business or brand?

I admit I ALWAYS click through and read any article before I share because some people are fabulous at writing headlines/titles, but don’t deliver on content. Are you curating your content closely to make sure that you don’t send something that is potentially offensive or worthless? Don’t be in a super hurry to promote things just because others think it’s great. I’m not always of the same opinion.

3 Tips to Avoid Social Media Madness

Best times for social media posts
Photo by: Fey Illyas

2. Should I schedule my posts during optimal times?

Sometimes. I have discovered that, though our Sprout Social app may tell us the best times to tweet and post to Facebook, it doesn’t always predict who is online in the wee hours. I’ve had tons of favorites and retweets when I’m skimming for content ideas on those nights I can’t sleep.

Surprised? Yes, so was I. So don’t always believe the stats as when your tribe is or isn’t tweeting or Facebooking. Learn from your own experience. Those tools are great, but they aren’t God. They are algorithms, not people. The only way to find out what’s piquing your tribe is to choose things that please you or have already piqued others. (Though, neither is a guarantee). Lady luck plays a huge part in viralocity. As does timing and the tenor of the times.

3. Should I hire a social media manager?

Depends…

You want a social media manager who understands you and your brand and can sift through content quickly and make recommendations for posts, articles, pics and respond to people in your network in your voice. Sometimes this takes a bit of training – once you have the right person in that role.

Most of the time I leave all the social media stuff up to my social media manager Kayli Schattner to help me choose and post things I think you would like and share. That said, I send her things i want her to schedule AND I still want to approve most of the content before it gets posted. My VA Kelly has chastised me about this, saying it’s a waste of my precious time. But I’m super particular about my reputation. So that’s your own personal call.

For example, if someone makes a request that Kayli doesn’t know how to answer or feels uncomfortable answering, she’ll jet me and email so I can write up a response. We’ve created a bank of responses for the most frequently asked questions that she can tailor them to any request. That way I ensure that my followers are being handled in the way that matches my conversational style and integrity. And it saves a ton of time for all of us.

And, you’re in for a treat because…

Kayli has a few openings for a new client.

3 Tips to Avoid Social Media Madness

Social Media Marketing

Kayli is the most positive and optimistic person I know. She is always willing to help—and will tell you honestly when she doesn’t know something —or what doesn’t suit her strengths. I depend on her to handle all my social media and the administration of my blog. She’s a gem. Best to be fast. I scooped her up within an hour of interviewing her as she shined far above all the other candidates.

Here’s what she’s looking for:

Are you a creative entrepreneur or blogger looking to refine your web presence and generate leads through the power of social media? Find yourself craving more time to focus on what makes your soul happy rather than community building and small-talk? Social Media Strategist and Web Presence Consultant, Kayli Schattner, is taking on a couple of extra clients and would love to discuss how she can help you and your business. If you’d like a creative, upbeat and dedicated Social Media Manager for your business, be sure to jet her an email at: hello@thepassionpunch.com to discuss strategy and pricing.

Interested in more tips for social media? Try these:


Make $150,000 From Your Book Before It’s Written

By John Eggen

The moment you decide to write a book you can begin to leverage that fact to attract new clients and revenue. All you need to start is a good working title.

The methods to do it cost little or nothing, and take only minutes or seconds to use. I’ve developed and tested them over many years. Authors I’ve shared them with have reported using them and generating $22,000 to $150,000 in new revenues from their book, before even completing a first draft.

Here are four of the simple ways to do it:

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3 Tips on the Power of Podcasting

 

by Kris Gilbertson

Did you know iTunes has over 1 Billion podcast subscribers?

5 Reraseons you simply can't afford not ot partner with iTunesTip #1) Podcasting Creates Leverage

With the rise of technology to the tune of over 1 Billion podcast subscribers in just iTunes alone, there is a new age of content curation available for every day entrepreneurs to position themselves in front of the mainstream with your message, programs, products, services, entertainment, and information.

More importantly, technology has allowed you to connect with consumers, and that is more powerful than any other form of marketing out there today.

Stitcher radio has now partners with major brands like GM, Ford, Subaru, Mini-cooper, etc . . . Making it so easy today to easily have mainstream consumers Find and connect with your business and your products!

So imagine this scenario:

The rise of the PodcastYour prospects wakes up, brews their pot of coffee, gets ready for work, and jumps in their car for their 30+ minute commute to work.

And before they have even pulled out of their driveway, they have already – with a simple touch of a button on their dash from Sticher – turned on your podcast to listen to for their enjoyment, entertainment and education on their commute to work.

They are looking for people to help them with problems they have in their life, or solutions they are looking for, or just plain entertainment and to better themselves through personal development.

So now you have their undivided attention.

You become the solo expert that is helping them, and that they’re connecting with and what does that mean for your business?

Reach the Global Audience you DeserveIncreased PROFITS and Revenue!

Tip #2) Podcast Create EPIC Connection

You see the real power of podcasting is the epic connection that happens for you and your business.

The top podcast providers are reporting that the average amount of time a listener will tune into a podcast is for 30+ minutes.

This creates a REAL connection with your listener and what allows you to Build TRUST on autopilot.

Be Found, Be Heard, Start leaving your impactSo how does that exactly translate into clients for your business?

We only buy from people that we TRUST. The power of the podcast allows you to create EPIC connections on auto-pilot and how you are able to turn listeners into clients from your podcast from the connection you make.

That level of connection is what allows you to stand out in this crowded marketplace – standing out as THE expert for your prospects and listeners.

There are many marketing strategies that can grab the attention of your target audience; however, are they all as effective as you think they are at holding it?

And turning the prospect into a HOT lead for your business?

The shift to Portable ContentTip #3) Podcasting Can Shorten Your Sales Cycle

Today the advertising space today is just plain loud.

As consumers, we are constantly bombarded with noise about new products and services that distract us from the last advertiser we were interested in just 30 seconds ago.

If your website does not captivate someone in less than 10 seconds, they head back into the cyber space black hole, probably never to return to your webpage again.

Audio Content: Why it works and is dominating the MarketMost squeeze pages result in less than 5 percent of buyers. A great direct mail campaign produces only about a 3 percent response rate. Radio and TV advertisements are being skipped over. Radio advertisements are being avoided all together following the birth and merger of SiriusXM and Pandora.

So, in a sea of today’s technological advancements, how do you get around that ADD consumer personality and create a loyal, tribe of followers for your brand, message, product, or service?

The answer is Podcasting.

Today’s market is driven by the consumer and in a world where everyone’s voice can be heard through social networks, having a podcast is going to allow you to connect and engage with your clients to keep them extremely satisfied, happy, more loyal than ever, and tweeting your praises to the world for you!

Be Discovered!Most importantly, a podcast is the only way to create a one-to-one relationship, with thousands of people at the same time, more than any other form of marketing.

This is exactly why a podcast is going to be your secret weapon for your marketing strategy and allow you to connect, build trust and rapport, with your consumers on auto-pilot and on demand!

Join us for a free master class webinar where Kris actually SHOW us exactly how to use these strategies to get you 5 figure clients and high-powered Lead generation with iTunes

Register now: http://bit.ly/kpodcast

About the Author

Kris Gilbertson

The power of Podcasting to your BusnessKris Gilbertson is the Best Selling Author of Podcasting for Promotion, Positioning, and Profit, Founder of the www.LifestyleAcademy.com, and host of the popular Business Lifestyle Entrepreneur Podcast.

She is a leading expert in how to create a world-class podcast. Her clients praise their podcast enables them to reach their ideal customer, create a thriving tribe, increase their traffic to their website from over 40%-5000% and do what they love by simply using the power of their voice.

To learn more please head over to www.LifestyleAcademy.com to learn the power of podcasting for your business!