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6 Weird Ways to Get a Reporter’s Attention For Your Business

Guest post by Victoria Green

Getting media attention – especially the right kind of attention – is something of an art. Whether you’re a celebrity, a business owner, or a politician, it’s all about finding an angle. And not just that – you have to be able to get a reporter’s attention in the first place. This can be easier said than done.

Bear in mind that reporters and media journalists are solicited hundreds of times a day. Their email inboxes are virtually overflowing. So if you want their attention, you need to go about it in the right way. You need to stand out from the crowd – even if that means taking an unconventional approach.

With this in mind, here are 6 weird ways to get a reporter’s attention. (See also: 9 Steps to Be a Thought Leader — and Become a Media Darling).

Start with Google

Google is an amazing resource to unearth useful information about the reporter, what they cover, and how they like to be approached.

A good place to start your ‘Googleathon’ is social media. See how they interact with others online, and whether they regularly interact with others pitching them ideas. You can also look to their work bio to see if they specify preferences.

There are different schools of thought on the best way to approach a reporter with an idea for a story. They may prefer email, Twitter, or a good old-fashioned phone call. In the unlikely event that they aren’t present on social media, you can defer to phone or email.

HOT TIP: look out for any pet peeves they regularly complain about. Take note as well of the current issues that they’re tweeting or retweeting. See if there’s any common ground you can use to help build a connection. Maybe you have a product that might help? Or maybe you feel the same way about a social issue?

Ultimately, if you already have a feel for the reporter and what s/he likes and dislikes, you have a better chance of reaching out to them successfully.

Weird ways to get media attention. source: pexels

Take a lesson From Tinder

The more I think about it, the more I realize that attempting to reach out and get the attention of a reporter is much like modern dating. Thanks to online dating, we often have a chance to find out about someone before we decide to approach them. When we do decide to make a move, the opening line is critical.

Tinder lines can be hilariously terrible. They can also be downright dull. Mastering the art of a good opener is paramount if you’re serious about looking for love online. And if you’re serious about getting your story picked up by the media, then it’s equally crucial.

‘Hey, how are you?’ is a great way to get ignored by a journalist. It does nothing to spark their curiosity. It lacks creativity and fails to disclose your reason for getting in touch.

Powerful subject lines for an opening email are:

  • Concise
  • Engaging
  • Unambiguous
  • Personalized
  • Value-driven

Remember, your pitch must immediately rouse the reporter’s interest. An effective subject line really is half the challenge. Check out these top 10 email subject line formulas for inspiration. You  may be surprised to learn that in some cases, “profanity f*cking works”.

Journalists also love data — so put your best foot forwards and give them some awesome data for free. Running an ecommerce business? Why not send out some surveys to your customers via social media and email to find out more about their habits? From family life and holidays, to food habits and leisure — there are plenty of useful insights and stories lurking out there.

Play it cool

Yep – the online dating metaphor still stands. When you’re building a relationship with a reporter, timing is important. Journalists are busy people with full schedules, and your clinginess will not be appealing to them.

Be respectful of what the reporter already has on their plate. Realize that when you send them a pitch, they’re probably not going to be able to respond right away – unless you’re very lucky and caught them at exactly the right moment. Give them at least a few days to respond before following up.

If the story is especially time-sensitive, then you need to make this clear when you reach out to them first time around. Conveying urgency is another great way to get a reporter’s attention.

weird ways to get a reporter’s attention. source: pexels

Send them a video

Video is changing how we create and consume news. Journalists know it, and if you can help them source quality video content, then they’re going to be very happy with you indeed. Here in 2017, video content represents 74% of all internet traffic (Source).

So if you want to give your story a boost and make it more likely to hit the headlines, consider sending a video along with your pitch. 4X as many consumers would prefer to watch a video about a product than to read about it – and the same goes for news stories. News publications love video because it encourages readers to stay on the page for longer.

Making a vaguely professional-looking video doesn’t have to be hard. There are lots of great apps out there for making videos, including iMovie, PowerDirector, and LumaFusion.

Be willing to let it go

With time stacked against them, most reporters will probably require a follow-up a few days after you’ve pitched them your story. In most instances, they’ll probably appreciate the reminder — always with added ‘new’ information that’s of value to them — not, “Did you get my email about…”.

However, if you’ve already chased them a couple of times and received nothing but stony silence in return, you might need to try a different approach, angle, or twist on the topic. You can also ask if your pitch might be a better fit with someone else at their organization.

The risk is that you may not necessarily get the answer you’re looking for. But by putting it out there in a gentle way, such as “seems like this wasn’t a perfect fit for you – unless I hear otherwise, I will run a different idea by you soon.

If you are looking to promote something time-sensitive like a product launch or a new ecommerce venture, you are going to have to plan ahead and be mindful of editorial deadlines you can tell them that you’re offering it to them first. And if they pass you can move on to the next top person on your media list. Whether you build a store from the ground up, or invest in a readymade one, make sure that your branding and content is on-point enough to appeal to busy journos. A good pitch from a badly formulated brand may go to waste — so make sure you cover all bases.

Go bananas

Of course, if all else fails, and you really will stop at nothing to get that reporter’s attention, you can try one the following:

  • Hire a banana costume and do a little dance outside their office window
  • Pay a movie theater to play a pre-recorded video of your pitch after the ads at a movie you know they’re going to see (because they posted about it on social media)
  • Accidentally bump into them on the bus while holding a basket of kittens
  • Heroically save them from falling into a pond

Disclaimer: These methods are not tried and tested. I hold no responsibility for them going wrong.

via GIPHY

We need the attention of reporters for all sorts of reasons. Maybe you’re trying to make a story or piece of content go viral. Perhaps you just bought an online business and you want brand coverage. Possibly you’ve found yourself in the public’s bad books, and you need a bit of good publicity. Whatever the reason, it helps to know how to go about it. Hopefully these suggestions have been useful.

Got any other great ideas? Let us know!

Victoria GreeneVictoria Greene: Brand Marketing Consultant and Freelance Writer.

Vicky is a freelance writer and ecommerce marketing consultant. She loves being part of the brand growth hacking process and producing real, measurable results. In her spare time, Vicky shares her knowledge by writing for a variety of digital publications.


How to Get Past the 4 Kinds of “It’s Too Expensive.”

By Ann Convery

TooExpensive image

Spring is sprung,
The grass is riz,
Wonder where the flowers is?

If you’re not in the Southwest, you probably can’t find the flowers underneath the snow.

Keep looking. Just like today’s story, There’s buried treasure when you dig for it.

4 Kinds of Too Expensive

Have you ever come to the end of a great prospect call and heard, “I’d love to, but it’s too expensive.”

Jerri was superb coach and trainer, but selling made her nervous.

Whenever she heard, “It’s too expensive, ”Jerri made the rookie mistake of talking back to her

Rookie Mistakes:

  1.  “Not when you compare the value you’ll be getting.”
  2. “This program is actually half my usual rate.”
  3. “Do you know what Tony Robbins charges?”
  4. “Can you afford not to invest?”
  5. “What will happen if you don’t invest in yourself now?”

And more often than not, the prospect would hang up with, “Let me think about it.”

And Jerri would follow up, and hear, “Thank you for calling, but I can’t make a decision now.”

Jerri was suffering and so was her income.

Jerri didn’t know was that there are 4 kinds of “too expensive,” and she didn’t know how to find out which one she was up against.

Here are the 4 kinds of “Too Expensive.”

The 4 Kinds of “Too Expensive”

  1. “I don’t have the money– period.”
  2. “I don’t know whether this is worth it.”
  3. “I don’t know whether this compares favorably to other options.”
  4. “I think that this is worth it, but I’m not sure I want to spend the money.”

Jerri stopped trying to answer the “too expensive” objection.

She started asking questions instead.

Jerri realized that she had to find out which “too expensive” she was dealing with. Otherwise the conversation turned into: “Who, me? Expensive? I’m not expensive. Not when you consider the value…”

This was the deadly trap Jerri had fallen into.
All she got was excuse after excuse.
She could not find the real deal-stopper,
So she couldn’t deal with it and close her client.

Finding the Real Excuse

Jerri learned to gently ask questions, such as:

  1. “Well, I mean, will they switch off the electricity if you spend the money?”
  2. “You know, having listened to your friends who’ve done the course, you think you personally can do it? They did it, but it depends upon you…
  3. “So, you’re saying that yes, you see yourself doubling your revenue. Do you think there’s an easier, cheaper way of doing it?”
  4. “You said you’ve misspent money in the past on programs? Do you feel that this could happen again with the one here?”

Faster than she could imagine, Jerri’s prospects began to open up to her, because people tend to get very honest when they feel respected.

And she was able to help them see what was really stopping

And by remaining neutral and questioning, Jerri helped her prospects make a good decision – which frequently became – to work with her.

Jerri began to sign client after client.

Her business began to grow, and so did her new-found Don’t settle for the first “too expensive” you hear.

It’s a smoke screen.

Keep asking.

Ann Convery

Ann Convery created “Speak Your Business,” a system used by thousands of clients across the globe to increase their business up to 300%. “Speak Your Business” shows anyone how to instantly trigger the “buy” signal in a target market, online or off.  Ann has delivered over 150 trainings worldwide.  She has been interviewed by The Los Angeles Times, Elle, Cosmopolitan, ABC-TV, and Entrepreneur. Her two books were published by HarperCollins.  www.revenuereflex.com  www.annconvery.com

Join us for a free training session where you’ll receive more useful real-life strategies – the exact scripts to use to work with the kind of clients that you most want. Who value and appreciate you and understand your worth and are happy to pay you for it. Register now: 5 Sales Secrets for Success: 24 Carat Proof That You Can Sign More Clients Now. (Even If you’re scared of sales).


The 10,000 Shirt Close

By Ann Convery

Here’s a story from Thomas Witt
(Thomas Witt Consulting GMBH, Germany)
about the most amazing sale I’ve ever heard of.

 

The 10,000 Shirt Close

It was after Christmas. Rose, an elegantly dressed
woman in her late 50s, walked into an upscale
furniture store.   She picked out a walnut bedroom suite,
a mahogany dining room table, and pale green carpeting.
Her account exec, Jim, noticed that
she clearly adored her choices.
They sat down to finalize the sale
and Jim brought out his sales sheet.

“Oh, no. I’m not going to buy anything
before I talk to my husband,” she said calmly,
sitting comfortably on a Regency chair with her designer bag.

“But we’re having an after-Christmas sale
and you won’t get this price for another year,” said Jim.

“My husband has made all the money
in our 28-year marriage, and he makes all
the financial decisions. I’ve never made
any money in my life, so I don’t decide
what to buy,” Rose said, softly.

She could not take her eyes off the walnut dresser.

At this point Jim could have continued
telling her what a great deal she was missing,
but he was smarter than that.

“OK,” he said, “I’m married myself
and I totally understand that you don’t
want to buy this today. But just so I
understand, you’ve really never made any money yourself?”

“No, never,” said Rose, flatly.

“Rose, just because I want to understand,
have you ever ironed your husband’s shirts?”

Pile of Clothes

“Of course I have!” flashed Rose,
“I’ve washed and ironed all his shirts,
and my children’s clothes too.”

“Well, the cost of a dry cleaner is $2.80
per shirt, and allowing for vacations,
Rose, you’ve ironed 10,000 shirts in 27 years.

That’s $28,000,” said Jim.

“That’s my job,” said Rose as she
continued to stare at the bedroom set.

“And have you ever cooked for your husband?”

“Of course I cook for him!” Rose snapped. “Every night of his life!”

“Well, the cost of a dinner at a medium-priced
restaurant is about $60,” said Jim.   “That’s $655,200.

If we allow for inflation it’s about $350,000.
When we include your children, it’s about another $393,120.”

“And Rose, you make the beds, right?”
Jim continued, gently probing for how much
Rose actually did in her marriage.

Soon he said, “Rose, adjusted for inflation,
you’ve made $880,000 in your life.”

Gourmet Meal

There was a moment’s pause.

Then Rose opened her elegant,
cosmetically enhanced mouth and said…

“Oh F*** it! Where do I sign?”

Bingo!

Are you willing to hold up a magnifying glass
to see what’s stopping your prospects? Online or off?

Or are you too polite, too shy, or too nice
to do something so “intrusive”?

When you find out the real “Deal Stopper,”
they will either convince themselves, like Rose,
or get real with you about how they can work with you.

And sometimes, they just can’t work with you.

But if you’re not willing to ask, you won’t get the answer.

Or the client.

If you’d like to hear an actual demonstration
of this technique from Thomas Witt, one of
Europe’s top sales trainers, join us on March 19th
For “7 Secret Scripts for Success.”

Meanwhile… try it. It works.

Happy Successful Senior Lady

Ann Convery created “Speak Your Business,” a system used by thousands of clients across the globe to increase their business up to 300%. “Speak Your Business” shows anyone how to instantly trigger the “buy” signal in a target market, online or off.  Ann has delivered over 150 trainings worldwide.  She has been interviewed by The Los Angeles Times, Elle, Cosmopolitan, ABC-TV, and Entrepreneur. Her two books were published by HarperCollins.  www.revenuereflex.com  www.annconvery.com

Want to learn more strategies that bypass the sleaze and make you feel good about your offer? Join us for the free webinar: 5 Sales Secrets for Success: 24 Carat Proof That You Can Sign More Clients Now. (Even If you’re scared of sales).


Confessions of A Bestselling Author: Lessons from Olivia Goldsmith, author of The First Wives Club

By Steve Harrison

When people ask me what separates super-successful authors from everyone else, I think of several things. 

One of the most basic distinctions is simply they keep pushing forward in the face of resistance.

The late Olivia Goldsmith, bestselling author of the novel The First Wives Club, is a great example of what I’m talking about.First Wives Club

I discovered her story while reading Cynthia Kersey’s wonderful book Unstoppable: 45 Powerful Stories of Perseverance and Triumph from People Just Like You.

Here’s how it’s described in the book:

Goldsmith said, “For me to write, I had to quit my job, live off my savings, and hope that what I was writing was not a pile of garbage but a salable manuscript. I had worked as a marketing consultant for eleven years and had become the first woman partner. Although I had a successful career, something was missing.”

“The painful divorce I was going through caused me to reevaluate my life. As I thought about what I really wanted to do, a tiny inner voice said, ‘You’ve always loved reading.’ That’s all it said. I was afraid to admit to myself that I wanted to write. Another voice asked, ‘Who do you think you are?'”

Despite on-going battles with self-doubt, Goldsmith persisted.

She committed to “writing five pages a day, no matter what. If they stunk, they’d be five lousy pages, and if they were good, they’d be five good pages. Usually they were lousy.”

OliviaGoldsmith

After two and a half years, she had finally finished the manuscript which she wrote by hand. She dropped it off to be professionally typed. When it returned, it took her three months to find the courage to pick it up.

“My inner voice was telling me, ‘No one will ever buy it’ and I knew that once I picked it up the hardest part lay ahead–trying to sell it” Goldsmith said.

Goldsmith sent The First Wives Club to eleven publishers. But the only thing she received back were form letters explaining that they didn’t read unsolicited manuscripts.

Finally, she got an editor to read it–only to receive a personalized rejection letter explaining that the story was “too unbelievable” and “no one is interested in reading about middle-aged women who get dumped by their husbands.”

Goldsmith, however, believed differently. She began calling agents, and after several months, finally found one to represent her. He insisted that she change the manuscript to make the characters more sympathetic.

He told Goldsmith to give the first wife a cat with leukemia, the second wife a mentally disabled daughter, and the third wife a baby that died.

She was strongly opposed to making these changes, but after thinking about it for a long time, she relented. After all, she figured “He’s the expert.” The agent sent it to his best contacts at various publishing houses. They all rejected it.

“I was very depressed at that point,” Goldsmith says. “But then something exciting happened. An unpublished manuscript had gone out to Hollywood where it was discovered by Todd Harris who believed in it. He sent it to some producers he knew.

Soon, the CEO of Paramount Pictures bought the rights to The First Wives Club. She liked everything about the book except for three things: the cat with leukemia, the mentally disabled daughter, and the baby that died.

Goldsmith made the changes and it was published by Simon & Schuster. The book became a bestseller and the movie was one of the biggest box office hits when it came out.

Goldsmith concludes, “My experience taught me a lesson that I’ll never forget: As long as you believe in yourself and your own vision, you have something. When you give up that, you are personally bankrupt.”

What if Goldsmith had listened to the voices of doubt that told her she was crazy to try to make it as a writer? What if she hadn’t been committed to writing five pages a day? What if she had let the response of the publishers discourage her and stopped there? What if she hadn’t been willing to spend months looking for a literary agent?

Nothing would have happened.

So what about you? What’s the vision you need to recommit to? Whether it’s finishing your book, making your book a bestseller, landing a major media appearance, or getting into a major corporation the answer is the same: never quit.

Here’s a quote I’ve loved for the past 20 years. Whenever I’m thinking of giving up, it haunts me with its truth:

“Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful people with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan ‘press on’ has solved and always will solve the problems of the human race.”
–Calvin Coolidge

Have you been taking your foot off the accelerator lately? Have you turned off the engine and pulled out the key? Then there’s only one thing to do. Get back in the car and start driving.

You won’t have the best, unless you give your best.

Register for the Teleseminar on Thursday: What Rich Authors Know That Poor Author’s Don’t and discover how to make a nice living from your book(s) selling as few as 10,000 copies.

 


7 Inspiring Tips on How to Be a Fabulous Public Speaker – With Results

Get hired to speak

Get hired to speak
madamepsychosis via photopin cc

Whether you’re attempting to break into the world of professional speaking or you’re already a seasoned professional, it’s important that you have an edge in order keep bookings coming — and be seen as the speaker of choice in a league of your own — above of your competitors.

There are two main factors that help meeting planners, speakers bureaus and organizations make that choice a simple one — having a book and being

in the news.

Having a book adds major cred to your skillset and being in the news can help you get booked.

Become a motivational speaker. Speaking secrets.

Become a motivational speaker. Speaking secrets.

Why? People want to see people they hear about and feel like they know. By appearing on TV, radio or in print, you’re already “vetted” by the media. If you’re not already famous, a mention on a national show or publication serves as a badge of honor. And being able to put that logo on your website and speaker’s materials sets you apart.

Then, of course, you have to deliver. Creating the bones of a good speech is not only necessary, they’re crucial, but that’s not all it takes. The audience wants to see that you’re enthusiastic, authentic and humorous. Your value as a speaker is increasingly enhanced if you have a great product or service to sell and the lovability to get booked back.

Here are seven articles to send you on your way:

1. Capture and keep your audience’s attention

Communication skills: body language

Communication skills: body language

In this piece speaking pro Chris Widener covers everything from a simple technique to get 20-35% of your audience to buy, how to know what to charge, and creative ways to get hired (even if associations, corporations or companies say they don’t have a budget).

2. Develop into a top professional speaker
This article is perfect for those of you looking to break into the professional speaking field, covering the 10 steps to becoming an amazing motivational speaker. Joel Brown, a successful CEO, breaks down the tools you need to succeed and make the most from your speaking arrangements.

3. Build your brand by starting small

Communication skills: body language

Become a paid professional speaker

This round up is useful for entrepreneurs of any level looking to book speaking engagements. The Young Entrepreneur Council goes over points even the most developed of us forget, like, the ultimate DIY, make it happen meet ups and how to start local, but go global.

4. Book your dream speaking engagement
In this article Susan Tardanico goes over how we can do what the pros do and book the speaking engagements of our dreams. She shares how we can communicate better with our body language (over 90% of communication is nonverbal!), how find your most useful personal stories and how you can best avoid the jeopardies of PowerPoint.

Become a paid professional speaker

5. Learn the perfect formula to make people want more of you

How to give a TED talk. Talk like TED

How to give a TED talk. Talk like TED

In this piece Tim Ferris, public speaker and famed author of the New York Times Bestseller, The 4-Hour Workweek, goes over the perfect formula to be the best professional speaker in town. These masterminded strategies includes tips such as, how to prepare seamless 10-minute segments, what not to do before heading on stage and what jokes are better left for the break room.

6. Cope with your nerves and rock your speech
Sweaty hands, dry mouth, the trembles? How to manage your anxiety – and your body – to rule the stage.

7. Prep Your TED Talk
Guy Kawasaki’s 10 top tips take on: Carmine Gallos’s advice from the book, Talk Like TED: The 9 Public Speaking Secrets of the World’s Tops Minds. If you’re itching to be a thought leader or have something creative or provocative to share with the world work on your TED talk. In the speaker’s realm this is one of the fastest ways to becoming known, followed, loved – and booked.

How to book public speaking engagement

How to book public speaking engagement

BONUS: 10 Communication Secrets of Great Leaders

Solid advice for beginners and experienced speakers about how to manage your inner life as well as your outer actions. “It’s about helping others by meeting their needs, understanding their concerns, and adding value to their world.” Ultimately, this is what all good speaking is about.

Share a favorite moment (or blooper) from one of your speaking engagements. Often our mistakes create the best connections with our audience. 


2 Questions to Ask Yourself That Stop Nervousness: During a Media Interview or Closing Clients

By Susan Harrow

One of the most common questions I get from clients and workshop participants is: “I always get shaky and nervous before any kind of business conversation — whether I’m trying to get a client to hire me, in a job interview, or trying to talk about my work in the media … pretty much anywhere! Any tips on how to calm down + appear more confident?”

Excellent question.

When we humans feel ‘shaky’ and ‘nervous,’ our instinct is to over-prepare.

We think we need to do more research, memorize more notes and pack more information into our spiel.

But that’s actually very stressful — and rarely helpful.

The BEST thing to do when you’re feeling nervous is exactly the opposite — simplify, simplify, simplify.

Do + say less.

Rather than cramming like you’re getting ready for a high school calculus test, you want to re-discover the essence of what this conversation is about, in the first place.

You might begin by asking yourself two simple questions:

What does my audience / client / customer need most, right now?

And:

How can I help?

To give you a few examples …

What does my audience / client / customer / interviewer need most, right now?

  • Tips on how to lose weight, by the start of summer.
  • Meditation techniques to calm her nerves, on her wedding day.
  • A delicious new recipe for dinner, tonight.
  • A major shake-up in the way they think about parenting.
  • A personal or professional story that shows I have the skills they are seeking.

And:

How can I help?

  • By delivering those tips.
  • By doing a guided meditation, on the spot.
  • By demonstrating the recipe + offering a few surprising twists.
  • By telling a true story + challenging parents to do something differently.
  • By giving an example of how I would succeed in their workplace environment or culture.
https://www.flickr.com/photos/hckyso/

Photo credit: Mitchell Joyce

If you can answer those two questions for yourself, there’s really nothing more you need to do — other than follow-up with an offer to keep connecting with you!

And when you can focus on those two questions, you’ll feel a LOT less nervous, because you’ll know — if nothing else! — that you’re ready to be of service.

Of course, the BEST way to prevent shaky-voiced nervousness is to simplify your message + prepare your sound bites before you actually need them.

The more comfortable you get with your sound bites, the less you’ll sweat in the spotlight — and the more you will shine!

Ready to hone your sound bite skills and prepare ones that will yield results? This post will show you how.


The 3 Most Popular Posts + The Most Popular Webinar of the Year

 

blog-121213Last week, when I was on a walk, some boys were selling bracelets and rings made out of colored rubber bands. I stopped at their lemonade/jewelry stand by the side of the road and looked through their goodies. I wanted to get a ring or everyone in my writing group. As I chose a number of rings the little boy who made them started doing the math and adding up everything in his head and shouting out the numbers each time I picked up a ring – even before I chose it. He was so anxious to get the sale – but he didn’t care about me.

They were a dollar each. I said, “Wait, I’m not done yet.” But he kept shouting out the numbers. Totally focused on how much he would make.

Then his big brother stepped in and said, “It would be nice if you charged $2.50 for three of them.”

He said, “No. They are a dollar each. Three rings for three dollars.”

His big brother said again, “Yes and it would be nice if you gave her three of them to her for $2.50.”

Pause. No response from the little brother.

Big brother: “It would be nice.”

Finally, the younger brother gave in.

But grudgingly.

So it wasn’t fully given. Which makes a difference in how the giving feels. I would have appreciated my rings even more if the younger brother had given wholeheartedly.

As a little something that “would be nice” I have pulled together some of my most popular posts and free stuff so you can fill yourself with some goodies after Thanksgiving and through the holidays when you’re enjoying family and friends after a feast or get-together.

First, the most popular webinar / live training of the year….


The 5 Keys to PodcastingTHE #1 MOST POPULAR WEBINAR

Become a Celebrity in Your Niche [Podcasting]

Save your seat now (choice of times!): http://bit.ly/PodcastKG

THE 3 MOST POPULAR POSTS

9 Steps to Be a Thought Leader — and Become a Media Darling
/2013/04/7-steps-to-be-a-thought-leader-and-become-a-media-darling/

5 Things I learned From Jack Canfield’s Mastermind Group: To Help Make Your Book a Bestseller
/2013/01/5-things-i-learned-from-jack-canfields-mastermind-group-to-help-make-your-book-a-bestseller/

Fabulicious: 5 Strategies to Prepare You for a TV Interview – My Personal Secrets
/2013/09/fabulicious-5-strategies-to-prepare-you-for-a-tv-interview-my-personal-secrets/

What is one TV appearance secret you can share? Love to hear!

Have a wonderful holiday season!

May the gifts you share be extraordinary.
May the love you give be wholehearted.
May the way you live be inspiring.


Fabulicious: 5 Strategies to Prepare You for a TV Interview – My Personal Secrets

 

green-smoothie

I need to lose 20 pounds. I wish I had less wrinkles. My butt is too big. Look at my wobbly double chin.  She’s a liar. I don’t believe a word she’s said. What a schlump. Is that any way to sit in a chair?
These are actual phrases that clients said to me in the past 23 years I’ve been a media trainer and consultant. When I media train my clients for TV shows most of them first fret about their appearance. Sound bites take a back seat to clothes, expressions, body language and butt size. Shame, fear, insecurity, all rear right up. The question, “What will people think of me?” takes center stage.

And rightly so. In three seconds your audience has already decided whether they like, trust, respect, believe, and will buy from you. So how much of what people think of you has to do with your clothes, facial language, body language, and demeanor as well as the look and feel of you? A lot.

But here’s the silver lining. People follow your lead. If you feel like a slouch you’re directing people to think you are one. If you radiate beauty and good health even while toting extra pounds, we may notice your heft, but we forgive it for your verve. And while I know that a TV appearance isn’t going to help you get over your childhood issues any faster, there are still strategies that can help you be fabulicious, increase your business, and stop thinking so much about your butt.

But, because the question I get most is about looks, I’m going to address how to prepare now, in advance, BEFORE you get booked on TV so you’ll feel your Fabulicious best when your day in the sun arrives. No scrambling for clothes that don’t accentuate your best features. No last minute panic about how you look. You can’t lose 20 pounds overnight but you can focus your full attention on what you can give your audience that only you can. In the brief time you have – two to four minutes – on Good Morning America, The Today Show, CNN, or Fox, you can deliver your sound bites with generosity and wit.

1. Clear your mind.

Drink Bulletproof coffee. I start every morning with this special coffee combined with unsalted Kerrygold grassfed butter, MCT oil and collagen. This combo was created by Dave Aspry who bio-hacked his body to lose 250 pounds and gain optimal health. This is potent coffee that is organic and doesn’t contain any toxins normally found in commercial coffees. You combine the coffee with Upgraded Brain Octane oil (which is fat-burning))that is 12x stronger than coconut oil, for maximum cognitive function.

In English that means peak brain performance – a clear mind. Aspry says that you can, “Learn to be perfectly focused in any situation — in one week.” He says, “In this protocol, you eat no protein and no carbs at all in the morning, instead enjoying a Bulletproof Coffee. That provides the most energy and the least hunger for about eight hours. Adding in the collagen “delivers low inflammation, high quality, and heat stable protein to my coffee without affecting the taste.”

According to Tim Ferriss, author of, The 4 Hour Body, eating protein within 30 minutes of waking up is essential for losing weight. Even if you don’t want to lose weight, this coffee will sustain and nourish you while giving you clarity of thought. Exactly what you need in a media pressure cooker situation.

Yes, there is decaf as well, however I didn’t find the same effects with it. And since I’m sensitive to caffeine I combine half decaf with half caf beans – just so I could drink more of the delicious stuff. Otherwise I could just have one tiny cupful. (And I wasn’t a coffee drinker at all before this. Green tea was my go to morning drink, which I still enjoy after I have my Bulletproof coffee).

You’ll be the judge of how much you can drink without getting a buzz on. I suggest you sip a small cup and wait fifteen minutes so you can judge the effects. Also, add as much butter as you like. I admit I was first horrified at the thought of dumping a half stick of butter into my coffee. I thought it would taste disgusting. But it’s like putting cream on steroids, rich and smooth. I prefer a bit more butter than my partner so I add in an extra pat into my cup after he’s made it. You’ll discover what works best for you. While you’re on the Bulletproof website check out the Podcasts and articles about everything from upgrading your IQ, losing weight and sleeping less.

2.     Slim down.

Do T-Tapp and Lose 2 Dress or Pant Sizes in 30 Days.
You’re a month away from a smaller, more toned you. I went from a size 8 to a size 6 in a month (I’m now a size 4), Lisa Earle McLeod lost 2 dress sizes and got back the flat tummy she hasn’t had for 10 years. Teresa Tapp first created this program for models to get back into shape after pregnancy. No one cared about their weight. What mattered was size – so they could fit into the proper clothes that they were modeling. Tapp says it’s all about the inches and loving what you see in the mirror —not what the scale says.

If you’ve got a media appearance coming up and you want to get in tip top (T-Tapp) shape ASAP. Order either Total Workout, Basic Plus, T-Tapp MORE or Total System. (Read the descriptions to find the right program for you.) My sweetie is doing it in the living room right now. Yes, it works for men too. Also check out WhiteBrite, a teeth whitening spray that doesn’t make your teeth sensitive and hurt (like all those other whitening kits), so as a TV guest your smile can be as bright as your information.

3.     Tone up.

Want to know the Hollywood stars secret to looking great, staying fit and getting a flat stomach fast without exercise? The Flexbelt. Essentially you strap the Flexbelt around you waist and it contracts your muscles like you’re doing sit-ups — while you’re walking around getting stuff done.

I put it on first thing in the morning before I brush my teeth, feed the cats, start my day. I use the butt and thigh belt too and also the flexbelt for the arms. The great thing about the Flexbelt is once it’s on you can just go about your business so you’re getting a workout while you’re answering your email, talking to clients, working in the yard. Do it daily for a few weeks and then 2-3 times per week or as needed. Once you get in the habit it’s simple to stay in shape.

4.     Release your fears.

The Sedona Method is one of the fastest, simplest and most effective methods to instantly release uncomfortable or unwanted feelings on the spot. It’s also a tool to let go of current or long-standing pain. Whether it’s fear of speaking, becoming a more public person, losing weight, or letting go of stress, or past issues or trauma, this will help you achieve your goals effortlessly and with great joy.  It also works to get to the root of physical and emotional pain.

I learned these techniques long ago and still use them when a client confronts me, or when the media springs a surprise question. I particularly like the technique of going back and forth between opposite extremes to neutralize forceful feelings – just one of the things you’ll learn and keep using as long as it serves you. This course is essential if you’re getting ready to go on a media tour!

5.     Energize!

Whip up a green smoothie.

This is my own special green drink smoothie recipe that helps make your skin gloriously golden and nourishes you at a cellular level. You’ll see a noticeable difference in your skin, vibrancy, and energy almost immediately.

I use all organic ingredients and buy from the local farmer’s market when I can and mix this up in the Vitamix that chops every part of the fruits and vegetables so you get the most nutrition. We grow chard, cilantro and parsley so I dash out into the garden to snip a few leaves before the birds and other animals get them (which is often).

I pick dandelions from the neighbor’s lawns and look for the tender, young ones without a stiff stem. You can buy dandelions at Whole Foods if you don’t want to ferret. As a child when we’d visit my nana and grampa they’d send us kids out into the yard to pick dandelions to put in the salad to give it some bite. According to the USDA Bulletin #8, “Composition of Foods” (Haytowitz and Matthews 1984), dandelions rank in the top 4 green vegetables in overall nutritional value. Who knew a weed could be so nutritious?

Ingredients for green smoothie

½ cup water (or more as needed depending on how thick you like it)
½ cup virgin olive oil (I do 15 glugs vs. measuring).
1 pear
1 frozen banana
1 large sweet apple (I like Pink Ladies, Yellow Golden Delicious or Fuji)
1 large carrot
1 large avocado

Mix together.

Tamp down these ingredients into the above mixture before you restart the Vitamix.

1 generous handful of spinach
2-3 large leaves of chard with the stalks (to taste as this can make it bitter)
2 sprigs of parsley
2 sprigs of cilantro
5 leaves of dandelion
1 stalk celery

Optional: Add frozen blueberries for added anti-aging benefits. Adjust the sweetness to taste by adding more fruit. You can add grapes, which are nutritious, but high in sugar, for additional sweetness if you like.

We’ve concentrated on honing and toning your face and body in order to move you to a place where you’re not worrying about how you look so you can focus on what matters most – your message.  Victor Hugo said, “Concision in style, precision in thought, decision in life.”

Audiences look for consistency in your message and in your life. One of my clients is a well-known motivational speaker who naturally also talked about health and wellness as well as the process of transforming the mind. But one thing was out of synch. He was fat. In a kind and considerate way his wife pointed out the discrepancy. So he created an exercise and diet regime for himself. It wasn’t easy as he loved apple pie and ice cream and didn’t care much for lifting weights. But he did it. So now the overall message he’s conveying is consistent with his teaching.

Take what works for you from these strategies so you can feel good inside and out. The French have an expression, “Bien dans sa peau,” to feel good in your own skin or to be at ease. When you’re relaxed and calm we’re right there with you.


Want More Publicity? Learn How to Speak in Sound Bites

 

By Steve Harrison

When you respond to a media request, how will the journalist or producer decide whether to interview you or some other expert? It often depends on who provides the best sound bite.

I’ve been amazed at how many people take ten sentences to say what could be said in one or two. Developing the ability to speak in sound bites is easy if you know a few key techniques.

Steve’s commandments on speaking in sound bites:

1. Keep it short. Say what you have to say in one to two sentences, no more.

2. Be specific and vivid. In an interview with Business Week, Donald Broughton, an analyst for Avondale Partners, LLC, was talking about the stocks of two railroad companies: Union Pacific and Burlington Northern. Notice the language he used to make what would otherwise be a boring statistical trend truly memorable for the journalist interviewing him:

“It’s one thing if you steal dirt from my front yard, and it’s another if you break into my house and take my sterling silver,” Broughton said in an interview. “For six quarters, Union Pacific’s been walking around Burlington Northern’s house and taking as much silver, jewels and flat-screen TVs they can get their hands on.”

That’s speaking very specifically, and (this is another hint) vividly. It’s no surprise that of all the different analysts that journalists could quote, they quoted Broughton. He knows how to speak in sound bites.

3. Express a solid opinion. Many people are afraid to voice their opinions because they fear that others will disagree with them. But people who are good at giving sound bites know that the media are looking for clearly expressed opinions. If some people don’t disagree with what you’re saying, you’re probably not saying much.

When Warren Buffett was interviewed about the tax that President Obama wants to levy on financial companies, he said, “Look at the damage Fannie (Mae) and Freddie (Mac) caused, and they were run by the Congress. Should they have a special tax on Congressmen because they let this thing happen to Freddie and Fannie? I don’t think so.”

His willingness to express a solid opinion got him quoted. But did you also notice how he made a comparison? We’ll talk more about that in a minute.

Now I want to share with you some secrets I’ve learned by studying two sound bite masters. One is Warren Buffett, as I’ve already mentioned. The other is Robert Thompson, arguably the most quoted university professor in the world.

Thompson is a professor of television and pop culture at the S. I. Newhouse School of Public Communications at Syracuse University and the author of six books, including Television in the Antenna Age: A Concise History.

I discovered him by reading an article in the Associated Press by Jocelyn Noveck (dated May 14, 2007) which referred to him as “the most quoted man in America,” next to the president.

He is so good at giving sound bites that he’ll sometimes get 60, 70 or even 80 media calls in one day. If you just Google his name, you will see that he has been quoted virtually everywhere. He has been quoted in the New York Times more than 40 times in the last four years. In fact, he’s been quoted so much that some newspapers even have a moratorium on quoting him.

“Unlike many people in his position, he almost always finds an angle or perspective that I haven’t thought about,” says AP television writer David Bauder.

Here are some more principles on speaking in sound bites that you can learn from Buffett and Thompson:

4. Repeat the same word. In describing Paris Hilton, Thompson said, “She’s the non-story that keeps on being a non-story.”

When giving advice about investing, Warren Buffett said, “Be fearful when others are greedy and greedy when others are fearful.”

You can see how in both examples repeating one or two words gives the statement a memorable sound and makes the point succinctly.

5. Compare something to something else that everyone knows about. In describing Katie Couric’s debut on CBS Evening News, Robert Thompson said that her first broadcast would be “some of the most scrutinized frame-by-frame video images since the Zapruder film” (of John F. Kennedy’s assassination).

By using a comparison to an example that nearly everyone is familiar with, he was able to make his point in a memorable way.

Thompson uses this technique often. When speaking about the Grammy Awards, he commented, “With the extreme fragmentation of music, the fact that you can still put on a mainstream award show, like the Grammys, as opposed to a funky, niche show like the VMAs (the Video Music Awards), is really kind of amazing.”

6. Speak in metaphors.  When talking about Fox News, Robert Thompson says, “They want to be the David of David and Goliath, but they are the Goliath.”

When speaking in this type of short metaphor, Thompson makes his point in a way that gets the media to pay attention and quote him, rather than another communications expert.

It’s critically important to use sound bites when you’re being interviewed by the media, when you’re responding to media and whenever you’re writing a press release.

I learned this firsthand as a painful lesson. I once sent out a press release that got picked up by a newspaper, but they didn’t quote me in the story. They quoted somebody else. Why? Because I forgot to include a really good sound bite.

Don’t make the same mistake. Make sure that every press release or pitch letter you send out includes at least one memorable sound bite that is so good, so pithy and so memorable that they feel their story won’t be nearly as good without it. They’ll be grateful. And you’ll be thrilled with all the media coverage you receive.

Want to meet over 100 top media face to face?  You’ll get some media training there to help get your sound bites down. Apply now to reserve your spot.

Attend the National Publicity Summit in New York. Previous attendees have been featured on Today Show, Good Morning America, The View, Fox News, O the Oprah magazine, Entrepreneur, Time and many others.

To apply, go here now.

President Sound Bite Infographic


Messy, Gorgeous Process

 

By Guest blogger Laurie Wagner

What if I told you that it took me ten years to understand what I was teaching? It looked like I was teaching people how to write, but what I was actually doing, I realized late in the game, was teaching writers how to peel away the layers of their story and dig for something more true, more authentic and just plain honest. And while all that digging and examining is good for writing, it’s also excellent for living. When you chip away at the façade of your story, and you lay down one true word, and then the next true word you will eventually become stripped down and naked to yourself. And when you see yourself like that, there’s no turning back. You may, as many of my students have done, begin the process of changing your life.

I’m a process person. I’m all about getting words onto a page; messy, ugly, imperfect, glorious words. And to do that you need to become comfortable with being uncomfortable.

Laurie Wagner

For me, it’s not about what I’m writing or whether I like what I’m writing that’s important. That the pen inks like a river across the page, that I have the courage not to know what the next word is, or the word after that…that I keep going anyway. That’s the spirit, that’s what makes a sound turn into a song. I might only be able to hear bits at first – the merest sound of a refrain – but I’ll swirl it around in my mouth, taste it, roll it on my tongue and Wa La, I start singing. That’s how I make a song. The important part is not that I make a perfect song, but that I have created a channel for song sounds to come through – which means I can make more sounds and more songs.

It’s the same for writing. When I put these words on this page I didn’t know where I was going or what would come next, but if I’ve become a student of anything, it’s learning to not love what’s coming through me and to keep going anyway. That’s just part of the creative process. If I turned back every time I felt lost, or if I judged what I was doing, I wouldn’t make anything. I have to let go of perfection if I want to be a maker of things, because it’s not about the thing that I make, it’s about the making, and I want to be a maker for a long, long time.

Want to be a story maker this summer? Laurie’s 5-week e Course, Telling True Stories starts on June 17th. Laurie is an amazing teacher. Once you start telling the unadorned truth it changes everything. If you want to be a maker of things join Laurie in Telling True Stories – and watch your life change on the page, off the page.

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