The Top 50 Media Contact List — Yours Free

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Get Media. Get Noticed. Get Business.

Susan HarrowPublicity, Marketing and Media Coaching for Entrepreneurs.

I wrote my first book, Sell Yourself Without Selling Your Soul in response to my clients and course participants fear of publicity exposure — that to put themselves or their offer out into the world was akin to parading naked down main street to a jeering crowd waiting to put them in their rightful place. I believe that you don’t need to brag, beg or whore yourself to get the publicity you want. Nor do you need to be an axe murderer, a shamed sports star, or be involved in a sex scandal. There is another way….The articles on this blog will help you prepare for the media spotlight — without selling your soul. So you can define what “fame” or critical acclaim means to you, and then get it on your own terms. Honorably. Delightfully. Uniquely. Just by following Oscar Wilde’s advice, “Be yourself. Everyone else is already taken.”


be a guest on national TV

Create a TV Pitch Letter and Get on National TV

Lots of people call me who want to get on The Today Show, Good Morning America, Fox and Friends, The View, MSNBC and more. Most don’t know that if they create the entire segment they have a better chance of becoming a guest on a national TV show. If they can envision the show, map […]


Barack Obama thought leadership

Barack Obama’s Campaign Strategy: How you can apply his PR techniques to your publicity campaign

I haven’t seen much to applaud in the current administration or the recent presidential debates. So I thought I’d harken back to the Obama White House PR campaign strategy for some ideas you can apply to your own publicity campaign. 1. Define your image as a thought leader. While I don’t particularly like the word […]


matchmaking video coaching

Media (Love) Coaching for Matchmaking

I was talking to my neighbor next door who works for a famous matchmaking firm. She’s a warm and cozy person who people feel comfortable with right away. She has a knack for putting people at ease — including celebrities, princesses and the rich beyond imagination, who are her clients.  Want to listen to this […]


Media Appearances: Your Guide to PR Professional Dress

Guest Blog post As a PR professional, knowing how to dress for media appearances is of utmost importance. There are few departments who represent a company more directly then the PR team themselves. Though preparing yourself for an appearance with the media can be a bit stressful in the beginning, creating your wardrobe is essential. […]


how to deal with uninvited criticism

What To Do When People Criticize You in Person or on the Internet

Last week I spoke at East Bay Women’s Network to a group of wonderful women attended who were curious about how to promote their businesses and themselves. It had been a long time since I’d given a “speech” as I’ve been on a bit of a hiatus from speaking engagements or other public events. My […]


Oprah Pitch that worked to get into O The Oprah Magazine

I thought it would be instructive for you to see the process from pitch to published to get into O Magazine. This is an excellent example of how to pitch Oprah Magazine. Below are the details of the reporter’s query, my client’s response and the final piece where she landed in O, The Oprah Magazine. […]


pinterest masterclass

5 Incredible Ways Small Business Owners Can Use Pinterest to Publicize Anything

There are three things that I can always count on to bring me waves of pleasure, delight and deep satisfaction. A kiss from my sweetheart. A square of dark chocolate. And… Pinterest. Oh, Pinterest. How I love you. I could spend hours prowling through your copious collections of perfectly-styled meals, curated outfits, far-flung destinations and […]


media training for TV appearances

Media coaching to get chosen for a media appearance or commercial

Develop your essential talking points / sound bites so you can easily incorporate them into your work and media appearances to grow your business fast.


media appearance tips

Feel afraid of appearing on TV? Read this

Although she’s known as an engaging speaker, trainer, author, and executive coach, Kimberly (Kim) Faith, was still terrified to be on TV. But she did it anyway. And to see her you wouldn’t know she was fearful or nervous. Watch her here on a major market live TV show in Seattle. Prepare to be encouraged! […]


Why I love Lady Gaga – and You – Unfiltered 

I was walking down our tree lined street yesterday when a boy popped his head out of a car window parked in his driveway. “Hi!” he yelled. “Hi!” I yelled back. “What cha doin?” “Washing my car,” he said. “Oh, don’t mind him,” his father chimed in. “He is only three and doesn’t have a […]