The Top 50 Media Contact List — Yours Free

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Susan HarrowPublicity, Marketing and Media Coaching for Entrepreneurs.

I wrote my first book, Sell Yourself Without Selling Your Soul in response to my clients and course participants fear of publicity exposure — that to put themselves or their offer out into the world was akin to parading naked down main street to a jeering crowd waiting to put them in their rightful place. I believe that you don’t need to brag, beg or whore yourself to get the publicity you want. Nor do you need to be an axe murderer, a shamed sports star, or be involved in a sex scandal. There is another way….The articles on this blog will help you prepare for the media spotlight — without selling your soul. So you can define what “fame” or critical acclaim means to you, and then get it on your own terms. Honorably. Delightfully. Uniquely. Just by following Oscar Wilde’s advice, “Be yourself. Everyone else is already taken.”

pitch the media

PR Downton Abbey Style: 5 Things You Can Learn From Their Social Media Campaign

  When Downton Abbey first aired on PBS I wrote: I’m losing sleep. My sweetie and I curl up on the couch to watch hour after hour of Downton Abbey. We just started season two and already my mind is buzzing about all the ways the content in each episode has great examples that apply […]

charisma on camera

How to have charisma on camera and make the media and your audience love you

How to have charisma on camera and make the media and your audience love you

how to live the good life

Pixar’s Joe Ranft’s 2 Rules for Living

Many years ago I attended Joe Ranft’s memorial service with my sweetie, who, at that time, worked at Pixar with Joe on such films as Monsters Inc. and Cars (soon to be released). Joe was always generous and kind to my sweetie and to me — and it turned out that he was that way […]

meditation during COVID

Retreat vs lockdown: Use Virtual Presentations to Sell Books or Programs Without Leaving Home

I’ve found that there is always some beauty left — in nature, sunshine, freedom, in yourself; these can all help you.”~ Anne Frank E.M. Forster said, “Only connect.” I’ve held this as my motto for PR and it also applies to all of us in this moment of “social distancing.” I just received an email […]

50 National radio stations that will interview you

50 national radio shows that will interview you [PDF list]

What’s one of the quickest ways to sell a lot more books or bump up your business revenue? Answer: Get interviewed on a top national radio show and have the host tell their 250,000+ loyal listeners about what you’re promoting because it’s not uncommon to sell 1,000 books from a 10-minute appearance and get your […]

how to create movement that goes viral

How to Start a Movement— Like a Midwestern Minister Did

Guest Post by Steve Harrison This is a story about how a purple bracelet made Will Bowen famous… Let me give you an example of someone who excels at turning his message into a media sensation. When I was reading People magazine a few years ago, I came across a feature on a Midwestern minister […]

Barack Obama thought leadership

Barack Obama’s Campaign Strategy: How you can apply his PR techniques to your publicity campaign

I haven’t seen much to applaud in the current administration or the recent presidential debates. So I thought I’d harken back to the Obama White House PR campaign strategy for some ideas you can apply to your own publicity campaign. 1. Define your image as a thought leader. While I don’t particularly like the word […]

matchmaking video coaching

Media (Love) Coaching for Matchmaking

I was talking to my neighbor next door who works for a famous matchmaking firm. She’s a warm and cozy person who people feel comfortable with right away. She has a knack for putting people at ease — including celebrities, princesses and the rich beyond imagination, who are her clients.  Want to listen to this […]

Media Appearances: Your Guide to PR Professional Dress

Guest Blog post As a PR professional, knowing how to dress for media appearances is of utmost importance. There are few departments who represent a company more directly then the PR team themselves. Though preparing yourself for an appearance with the media can be a bit stressful in the beginning, creating your wardrobe is essential. […]

how to deal with uninvited criticism

What To Do When People Criticize You in Person or on the Internet

Last week I spoke at East Bay Women’s Network to a group of wonderful women attended who were curious about how to promote their businesses and themselves. It had been a long time since I’d given a “speech” as I’ve been on a bit of a hiatus from speaking engagements or other public events. My […]

be a guest on national TV

Create a TV Pitch Letter and Get on National TV

Lots of people call me who want to get on The Today Show, Good Morning America, Fox and Friends, The View, MSNBC and more. Most don’t know that if they create the entire segment they have a better chance of becoming a guest on a national TV show. If they can envision the show, map […]