Million Dollar Expert Empire in Five Simple Steps: A Cuckoo Maverick’s Map to Success
Brendon Burchard, founder of Experts Academy, outlines five steps in his new book The Millionaire Messenger: Make a Difference and a Fortune Sharing Your Advice. It’s just one of the strategies he presents simply and clearly in his book which is based on being an exemplary person, doing good work, sharing your knowledge, skills, stories and advice, providing excellent products, service and care.
Now all that may sound easy, but few do it. And that’s why Burchard has become an icon in the expert industry in just a few short years. Plus the guy has cuckoo maverick ideas that work. And he’s a delightful cuckoo maverick himself.
Burchard also the energy of a person who guzzles Red Bull like water – but he doesn’t. It’s all natural adrenaline and a good big heart that has lead him to create a million dollars in EACH of his pillars of wealth before he went public with them, to prove that his ideas were worth listening to.
So I wanted to give you a quick taste of his new book The Millionaire Messenger. https://burchardgroup.infusionsoft.com/go/mm/SusanH
One of his clients – Sally, said she wanted to make a million dollars in a year without a complicated infrastructure or tens of thousands of clients. So he set her up on a plan predicated on the foundation that she had solid knowledge, provided excellence, was a determined do-gooder (no saccharine stuff here), and had a market for her products and services. (Yes, all this stuff is essential in order for people to like, trust, respect and buy from you.) So here it is:
1. Create a lower-priced information product in the $20-$200 range.
Not so hard if you can just record what you know using a free conference calling service or an inexpensive microphone and your computer and convert the audio files to a hard copy CD product. Most of us know way more than we can fit into a quick multi-set CD product. You can create a number of these in your core areas. But Burchard just had Sally start with one to keep things sane.
The math: Sell one program a day at $197 for a year = $70,920 per year.
2. Create a low-priced subscription program.
Subscription or membership sites are all the rage. But the key is you must keep people engaged so you retain the subscribers while building your base. This could be as simple as a training video, group coaching or training call once a month and uploaded to a membership site such as a Wishlist blog. One of my clients who is a coach, has over 100 people in her $9.95 a month program where her subscribers get access to the recordings of her and the experts she invites to share their knowledge. This is her lowest level membership and she grows those people into her higher-priced membership programs over the years creating deep loyalty – and getting great success stories since she’s been with her students since the start.
The math: Sell 100 memberships at $97/month = $116,400 per year.
3. Create a mid-tiered information product in the $200-$999 range.
With Sally’s vast knowledge she could create a home-study course complete with DVDs, workbook, transcripts and bonus audio products. People learn in different ways to presenting all of the different learning modalities helps people retain the information and grow their own mastery.
The math: Sell 60 products a month for $497 = $357,840 per year.
4. Create a high-tier multi-day seminar.
I don’t know if you’ve noticed but dozens of trainers are now offering to teach you how to put on event yourself. Many started out with just 20 or so people and built their empires from there. That was before they had a big list, joint venture partners, sponsorships etc. They grew their business from word of mouth or click by click. When you sell in person and people resonate with you and your information it’s much easier to have them buy your programs on the spot and then continue to grow with you as both of you refine your offerings. Burchard started with just 28 people paying $2000 each. Today he makes millions from his events. Burchard recommends that Sally starts small allowing that anyone can sell 100 seats over the course of a year.
The math: Sell 100 seats to people paying $1000 over the course of 12 months = $100,000 per year.
5. Create a high-priced coaching program.
For people who are serious about continuing to further their knowledge and move toward mastery, coaching programs are ideal. The most successful coaches create group coaching sessions and then charge a premium for their individual consulting. One consultant, who I do joint ventures with. started this way now charges $25,000 per day for her exclusive attention. But the majority of her income comes from her events and group coaching programs that range from the short term ones for $997 to long term ones of $100,000 per year. Burchard starts Sally out modestly.
The math: 15 people in a $2000/month program = $360,000 per year.
The million dollar math total: Sally’s earnings for the year: $1,005,160!
If this sounds to you like a huge volume of sales and services to sell and you’re doubting that people will pay these prices remember that those who are serious about succeeding will pay a premium for knowledge. They value programs that shorten the learning cycle, save on mistakes, and give short cuts to overcoming obstacles. They understand that these resources command serious money. We can all start in Sally’s shoes and eventually move in to Burchard’s. By then, as you can well imagine, his shoes are going to be a much bigger size.
When you purchase the book, The Millionaire Messenger, you get three big bonuses to go along with it. Click here to order your copy today.
Share this with your friends who want to become experts in their industry – or anyone you think it would help. We all want to serve and get our gifts out into the world to help others and you’ll be doing your part.
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