Book Publicity & Marketing
Million Dollar Expert Empire in Five Simple Steps: A Cuckoo Maverick’s Map to Success
Brendon Burchard, founder of Experts Academy, outlines five steps in his new book The Millionaire Messenger: Make a Difference and a Fortune Sharing Your Advice. It’s just one of the strategies he presents simply and clearly in his book which is based on being an exemplary person, doing good work, sharing your knowledge, skills, stories…
Read More10 Press Release Mistakes
10 Press Release Mistakes – Interview by Dan Janal – Write Your Book in a Flash Podcast By guest contributor Dan Janal Do you make these mistakes with your press releases?Good press releases can be worth their weight in gold. A bad press release is as valuable as Fool’s Gold. Be sure you don’t make…
Read MoreTurning Facebook Fan Pages into an Income Generator
Something crazy happened this weekend. My sweetie and I got two new kittens. We had decided to wait until the spring to choose kittens from the pound, but when a woman aikidoka at my dojo told me about two strays that showed up on a friend of her’s doorstep I knew we had to see…
Read MorePublicity is a nutty business
You never know what is going to be sticky to the media — until you try it. Sometimes it’s the first thing you send out, sometimes it’s the hundredth. I know people don’t like to hear that, but this is the truth. Consistency is one key. Trying new ideas and angles and finding current trends…
Read MoreSell Yourself Without Selling Your Soul™
For years my assistant, Kelly Poelker, has been bugging, cajoling, nudging and otherwise pressuring me to get my book Sell Yourself Without Selling Your Soul™, more out to more people. I’ve finally done it by turning the book into an E-Course. One of the greatest things about having a book is talking to people who…
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Make your Media Interview Count – Don’t Miff It!
Make your Media Interview Count – Don’t Miff It! Will You Muff it When the Media Calls? Not if you’ve intentionally and thoughtfully planned, prepared and practiced the stories, statistics, facts, vignettes, anecdotes, analogies, acronyms about your business and brand to artfully integrate into the conversation. But many, who haven’t done the work, find themselves…
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