Brand Management
How to Maximize Your Media Visibility and Brand Recognition
How to Maximize Your Media Visibility and Brand Recognition – Interview by Stacy Jones – Hollywood Branded Podcast Stacy Jones: Welcome to marketing mistakes and how to avoid them. I’m. Stacey Jones an I’m so happy to be here with you all today, an I want to give a very warm welcome to Susan Harrow.…
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How to Increase Brand Recognition Through Media Appearances – The Business Power Hour With Deb Krier Deb Krier is a marketing professional, social media adviser, professional speaker and trainer. Since 2011, Deb has hosted The Business Power Hour®, and she absolutely loves talking with her guests about a variety of business topics. Her primary goal…
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3 Best Ways to Avoid Burning Your Brand During a Media Appearance
Summary: To avoid damaging your brand during a media appearance, follow these three strategies: stick to a script, prepare everything in advance, and practice to be free to be spontaneous. By planning talking points and having them vetted by a professional media trainer, you can prevent saying anything controversial. Preparing B-roll and questions makes the…
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Be Yourself – Everyone Else is Already Taken!
Summary: People often believe they need to be like someone else in a media situation, but this is not true. Oscar Wilde said, “Be yourself, everyone else is already taken.” Embrace your unique knowledge, personality, and quirks. We want to see the authentic you. Be Yourself Hi everyone! Susan Harrow, media coach, marketing strategist. author…
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Pixar’s Joe Ranft’s 2 Rules for Living
Many years ago I attended Joe Ranft’s memorial service with my sweetie, who, at that time, worked at Pixar with Joe on such films as Monsters Inc. and Cars (soon to be released). Joe was always generous and kind to my sweetie and to me — and it turned out that he was that way…
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My hate / love affair with Instagram
I go back and forth regarding social media. How much time should I spend on it? Is it worth it? Is it fun? Is it necessary? Which medium is best for me and my peeps? What do I enjoy/despise doing? I’m so conflicted about it. One minute I think I’ll dive into Instagram Live Stories and…
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