Brand Management
Be a Media Darling [My New Podcast]
This is why my Podcast took 3 years to launch: I got waylaid. Over and over again. I think I resisted it because talking came so natural to me. And I did lots of other harder things first. I created webinars, special reports, ebooks, courses. I trained to get my black belt in Aikido. I got…
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The “Right” Way to Steal Other People’s Brilliant Business Ideas
Is it ever OK to “steal” someone else’s ideas – in business? Surprisingly: Yes. Not long ago, a friend of mine found herself in the kind of situation that would make anyone’s stomach twist into knots. My friend (an entrepreneur with a modestly popular website and blog) discovered that a woman in another country had…
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The life-Changing Magic of Speaking Up. (This is my story. What’s yours?)
As a high school student in Palo Alto, California, I was irrepressibly curious and constantly looking for strange and exciting new experiences to try out. And if those “strange and exciting” adventures meant that I could make a little extra money on the side? Even better! That’s how I wound up sitting in a laboratory…
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The Email Pitch Letter That Got Me Publicity – That You Can Copy
This is the email that got me featured in a local paper called The Marin Independent Journal (Marin IJ). The journalist, PJ had written about our garden (Which has been featured in Better Homes & Gardens) before from a different angle—saving the disappearing bees. You can copy it in a snap. So you can get…
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How to Look Fabulous for Your Photo Shoot: Checklist
Professional models get a lot of criticism and for lazing around and looking gorgeous for a photo shoot. “Oh, gosh, lying around in expensive furs all day long while people drizzle champagne into your mouth and snap your photo! Gimme a break! How is THAT a job?” But… you know what? YOU try it. Holding…
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Love Beads and Bergamot
My sweetie and I were sitting in a booth at Chevy’s in Richmond, right after visiting Annie’s Annuals to get some of her incredible plants (cappuccino sunflowers, dahlias, violas, hollyhocks). As we sloppily ate the fire-roasted salsa (my fav) I noticed the guy across from me with his amazing array of super colorful bracelets and…
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