Marketing & Publicity
5 Incredible Ways Small Business Owners Can Use Pinterest to Publicize Anything
There are three things that I can always count on to bring me waves of pleasure, delight and deep satisfaction. A kiss from my sweetheart. A square of dark chocolate. And… Pinterest. Oh, Pinterest. How I love you. I could spend hours prowling through your copious collections of perfectly-styled meals, curated outfits, far-flung destinations and…
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My Radio Show Disaster
I just did a radio interview and totally muffed it. It was a huge disaster. I didn’t take my own advice – and even some of the advice I’d planned to talk about – on how to interrupt someone! I completely forgot in the moment. Here’s what happened… The phone rang on my landline. There was…
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6 Weird Ways to Get a Reporter’s Attention For Your Business
Guest post by Victoria Green Getting media attention – especially the right kind of attention – is something of an art. Whether you’re a celebrity, a business owner, or a politician, it’s all about finding an angle. And not just that – you have to be able to get a reporter’s attention in the first place.…
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How to Befriend Bloggers (Without Feeling Awkward or Stalkery!)
By Guest Blogger Sarah Von Bargen I thought, for a bit, that I should really title this post ‘How To Network With Bloggers’ – because, you know, SEO and what not. But the word ‘networking’ feels intimidating and overwhelming and slightly gross. Eating subpar appetizers while someone shoves their business card in my face and shrieks…
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8 Things Donald Trump Can Teach Us About Courting Publicity
Guest Post By Victoria Greene It’s fair to say that America is a fairly divided place right now, with wildly differing ideas about what’s right and wrong. Whatever your views, our blundering, boastful President does seem to have mastered one thing, and that’s showmanship. As he appoints more than a few questionable characters to office, many…
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Prepare For Your TV Interview With The 25 Best Beauty + Anti-Aging Products
Here’s what I know. Most of my clients and course participants are terrified when they get booked to be a TV guest. Much as they want it, it insecurities rear their head— starting with how they look. So I made it my mission to unearth the best products to whip a bod and face into…
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