Marketing & Publicity
Prepare For Your TV Interview With The 25 Best Beauty + Anti-Aging Products
Here’s what I know. Most of my clients and course participants are terrified when they get booked to be a TV guest. Much as they want it, it insecurities rear their head— starting with how they look. So I made it my mission to unearth the best products to whip a bod and face into…
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Failure, Faith and Perseverance
I’m in a tizzy right now. I have an unknown, itchy red rash under my arm. My stomach is upset and bloated. And my office has a giant pile of clothes on a chair I’ve been meaning to take to the consignment store, but haven’t. When I want to shift something, I clean out. But…
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The Ugly Upsell – and how to do it right
You can’t escape it. The ubiquitous upsell. No sooner have your gotten something for free or bought, there is more. You’ve just gotten something delicious – and now there might be more deliciousness right around the corner. Of course I train all of my clients to offer an upsell in an online marketing campaign or…
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Get More Product Publicity With Editorial Calendars — and Get a Free List of 2022 Magazine Editorial Calendars for a Limited Time
By Guest Blogger Margie Zable Fisher Wouldn’t it be great if you could get information about your product to a magazine editor, at the exact time when that editor was looking for products like yours? Well, that option exists, if you use Editorial Calendars. What Are Editorial Calendars? Editorial Calendars list topics and special…
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Bravery in Small Bits
Then there’s bravery in how we think, what we say and what we do. What if you can do one brave act a day, no matter how small to build your bravery?
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Be a Media Darling [My New Podcast]
This is why my Podcast took 3 years to launch: I got waylaid. Over and over again. I think I resisted it because talking came so natural to me. And I did lots of other harder things first. I created webinars, special reports, ebooks, courses. I trained to get my black belt in Aikido. I got…
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