7 Harmful Attitudes Blocking You From Getting Featured in the Media and Getting Great Publicity Not getting featured in the media? Feeling tons of “resistance” whenever you sit down to work on your press kit, pitch or press release? Can’t seem to “crack the code” on how to get top bloggers, journalists, editors podcasters, and…Read More
5 Media Interview Mistakes: That Could Crucify Your Career In this new age of social media 3.0 the media is more often searching for experts when they have the need rather than pouring over hundreds of useless press releases that don’t have information that is relevant for their audience. So even if you haven’t sent…Read More
The late ABC Anchor Peter Jennings noted, “I find writing the evening news sometimes very challenging because I realize that what we’re trying to give folks in the evening is black and white when so often I want to give them gray.” That same frustration is only exacerbated these days for media and communicators alike. Bottom line: There is a place for nuance. It’s just a small place.Read More
Rehearse Your Worst Fears to Be a Great Media Interview During in-person or online media coaching sessions I leer, I snipe, I antagonize, I attack. This is in service to my clients and workshop participants so they can rehearse their worst fears to be a great media interview. The first time I played the aggressive…Read More
What if I told you that PR done poorly could destroy your business overnight?
That’s right, your reputation, your credibility, your brand, your livelihood could disappear with one bad article or one TV appearance gone south.
Here are “Five Worst Mistakes in Building Your Business with PR” that most people make. But you don’t have to.Read More
Elevate Your Media Presence: Expert Tips to Avoid Soundbite Blunders Before you even step in front of the camera or microphone for a podcast, presentation, TV or radio show, your bio plays a crucial role. It’s often the first impression you make on your audience. Many people leave this introduction up to the TV or…Read More