Effective PR Tips for Business Promotion

Effective PR Tips for Business Promotion – Interview by Gabe Nelson – Solopreneur Money Podcast Gabe Nelson: Hey solopreneurs, Gabe here today we have Susan Harrow of Harrow Communications Inc.. She is a media coach, marketing strategist, martial artist, and the author of Sell Yourself Without Selling Your Soul®. She’s going to talk about how…

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Should you package your vulnerability?

SUMMARY: The debate centers on whether vulnerability should be packaged for sales. The speaker opposes manipulating vulnerability to drive sales, expressing discomfort with such tactics. Instead, genuine storytelling that connects on a deeper level without ulterior motives is encouraged. While oversharing is prevalent, setting personal boundaries and staying true to one’s message is crucial, especially…

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How to Publicize Yourself During COVID or Any Disaster or Pandemic

When Promoting Yourself or Your Offer During a Disaster or Pandemic Don’t Be Self-Serving or Opportunistic Susan: I’m Susan Harrow, media coach, marketing strategist, author of Sell Yourself Without Selling Your Soul® and CEO of prsecrets.com. So today we are going to talk about how do you publicize yourself during COVID without being self serving,…

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52 PR Tips To Get Media Attention

52 PR Tips To Get Media Attention 1. Choose the right words. Say what you mean and mean what you say, develop your sound bites word for word. Sound bites are the flashes of who you are and the message you want to get across. Choose the right words to express what you want to…

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How to Pitch a Podcast and Be a Great Guest

SUMMARY: When pitching a podcast, first familiarize yourself with the show’s format and host’s style. Craft a concise pitch focusing on what you can offer and why it’s relevant to their audience. Pay attention to the podcast’s submission guidelines, whether it’s a form or specific format requested. Once booked, prepare soundbites, stories, and key messages…

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