Pitching the Media
A Backstage Tour Of My Business (How I Make Money, Who’s On My Team … And More.)
If you’ve been reading my emails, lately, you know that I’ve been holed up in my office… surrounded by snoozing kittens, steaming pots of green tea and squares of dark chocolate… putting the finishing touches on a totally new program. (If you missed that memo, have a peek at this. Particularly if you’re hoping to…
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My 5 favorite E-zines That Thrill Me
These are my favorite ezines that have nothing to do with PR. And yet, of course, they have everything to do with PR or I wouldn’t know about them! Because if their work wasn’t out in the world, I wouldn’t have discovered them. If we look at PR as the simple act of connecting, first…
Read MoreSTOP. Do not pitch the media until you do… this. [Free checklist]
At some point, pretty much every business owner dreams of getting featured in the media. From a quick one-line mention in a local blog… to a glamorous booking on The Today Show… media attention feels amazing! But in my experience, many people jump the gun and try to get booked in the media before they’re…
Read MoreTo Serve Have a Heart Full of Grace
I love this quote by one of my heroes, Dr. Martin Luther King Jr.: “Anybody can serve. You don’t have to have a college degree to serve… You only need a heart full of grace. A soul generated by love.” I think that’s one of the biggest motivators of people who want to speak. They…
Read More5 Sensational Ways to Get Your Product, Service or Business in a Holiday Gift Guide—This Season
Getting your product or service into a gift guide can be tricky. But there’s no doubt that when it comes to the holiday season, features in gift guides could make you a tidy fortune for your business (not to mention a bit of fame). Whether you’re on Ellen’s 12 Days of Giveaways or featured in…
Read More5 Secrets Copywriting Pros Use to Create Headlines: For pitch letters, press releases & products
The first thing an editor or producer sees is your headline. If you don’t capture their interest in your first line, most won’t read any further–and you’ve lost your chance to pitch your idea. Famous advertising man David Ogilvy said, “On the average, five times as many people read the headline as read the body…
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