Publicity
How to tap into your inner “bad girl” and get exactly what you want — from clients, colleagues and the media. (No leather required.)
Remember that classic scene at the end of the musical Grease, where Sandy struts back onscreen, clad in tight leather pants, with her hair teased up to the sky? Goodbye, soft-spoken, mousy blondie. There’s a new Sandy in town, and she’s ready to have her moment in the spotlight. She’s here to get what she…
Read MoreWrite Your Life Story in 6 Words
On Marketplace, one of my favorite NPR shows, host Kai Ryssdal often asks his guests to describe what they do in 6 words or less. This is a great exercise so you’re prepared not just for radio interviews but for that moment that could happen anywhere that could change everything. If you can be captivating in…
Read More5 Best Ways to Get Your Product in Magazines – Plus Resources To Help You Get There
Hard copy magazines are still one of the best places to get publicity for your product. According to The New York Times, “42 percent of people under 30 and 50 percent of people above 30 read magazines.” If you’re looking to get your product into magazines you’ve got plenty of opportunity — off the Internet.…
Read More5 Steps to Build Your Reputation With Publicity – When You’ve Just Begun Your Business
What do you do when you have just started your business and need customers and sales? What if you don’t have customer reviews, testimonials, biz experience or even a bio that shows you’re amazing but you want credibility… and publicity? Imagine this: You have dozens or hundreds of people discovering you… Even if you’ve just begun…
Read MoreThe 3 Most Popular Posts + The Most Popular Webinar of the Year
Last week, when I was on a walk, some boys were selling bracelets and rings made out of colored rubber bands. I stopped at their lemonade/jewelry stand by the side of the road and looked through their goodies. I wanted to get a ring or everyone in my writing group. As I chose a…
Read MoreLinkedIn Engagement – 10 Tactics that Take Less than 10 Minutes
LinkedIn Engagement – 10 Tactics that Take Less than 10 Minutes (Rule #36 From 42 Rules for 24-hour Success on linked In) By Chris Muccio The goal is to help you create a sustainable participation on LinkedIn. There are numerous ways to create engagement on LinkedIn by using your time efficiently. If you are…
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