Publicity
Want More Publicity? Learn How to Speak in Sound Bites
By Steve Harrison When you respond to a media request, how will the journalist or producer decide whether to interview you or some other expert? It often depends on who provides the best sound bite. I’ve been amazed at how many people take ten sentences to say what could be said in one or…
Read MoreWhy Podcast? 3 Top Reasons – Positioning, Promotion, and Profit
by Kris Gilbertson Have you heard about podcasting lately? It seems to be the buzz word of marketing that everyone is talking about in recent months — everywhere from Entrepreneur.com, HubSpot, Social Media Examiner, ProBlogger and the list goes on and on. So, Let’s quickly break down the Top 3 Reasons to Podcast: #1::…
Read MoreHow Can I Get on TV? 22 Short Steps to Get in the Spotlight to Double Your Business
How Can I Get on TV? 22 Short Steps to Get in the Spotlight to Double Your Business Many people see getting on TV as holy-grail to getting publicity. Often the first words out of a new client’s mouth are: “How can I get on TV.” Even if they’ve never been on a local TV…
Read MoreMessy, Gorgeous Process
By Guest blogger Laurie Wagner What if I told you that it took me ten years to understand what I was teaching? It looked like I was teaching people how to write, but what I was actually doing, I realized late in the game, was teaching writers how to peel away the layers of…
Read More7 Ways To Increase Your Pinterest Following
Excerpted from the new book Entrepreneur Magazine’s Ultimate Guide to Pinterest For Business by Karen Leland, Sterling Marketing Group. What pushes one person or companies Pinterest past unknown to being a star player? In short it’s your ability to curate and promote content that is meaningful, attractive, social media friendly, and on message with your…
Read More9 Strategic Actions to Take Now to Be a Thought Leader — and Become a Media Darling
So many people call themselves thought leaders now – but they aren’t. To be a thought leader takes some doing. It’s not so much about being original as it is about putting things together in an original way. Thought leadership marketing comes down to packaging your knowledge, skills, abilities, experiences, and yes, your thoughts in a way that makes you media worthy and worth listening to by your audience—a huge audience. Follow these nine steps to get going on the path to be respected, heard and reverberated out into the world.
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