Sound Bites
A timeless truth that will boost any media appearance
By Ian Brodie Here’s the second insight I got from Susan as we were preparing for this week’s “Speak In Sound Bites” webinar (click here for free registration). Yesterday I mentioned how you could apply the lessons of media appearances to more everyday communications. Here’s the surprising corollary: you can apply the lessons of everyday…
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9 Strategic Actions to Take Now to Be a Thought Leader — and Become a Media Darling
So many people call themselves thought leaders now – but they aren’t. To be a thought leader takes some doing. It’s not so much about being original as it is about putting things together in an original way. Thought leadership marketing comes down to packaging your knowledge, skills, abilities, experiences, and yes, your thoughts in a way that makes you media worthy and worth listening to by your audience—a huge audience. Follow these nine steps to get going on the path to be respected, heard and reverberated out into the world.
Read More3 Ways a Media Appearance is Like a Vince Flynn Thriller
I have four Vince Flynn thrillers piled on the floor by my bed right now. I stay up way too late reading them, glancing at the clock saying to myself, “I should stop now.” But I don’t. They are more than page turners, they are enthralling. They put you in the world of politics, danger,…
Read More3 Superstar Secrets to Getting Results From Your Media Appearances
By Susan Harrow, Media Coach & Author of Sell Yourself Without Selling Your Soul Most people who are in a rush to get publicity dash off a press release and then expect instant fame. But what typically happens IF the media calls is they don’t have their sound bites ready. What follows is…disappointment. They don’t get…
Read MoreDid I Just See You on Video?
By Susan Harrow, Media Coach & Author of Sell Yourself Without Selling Your Soul Did I Just See You on Video? If not, I should have. Video this, video that. Video, video everywhere. Do you really need to have videos? The answer may dismay you…. Yes. I’ve kind of avoided it as I thought it…
Read MoreWhat Poet Laureate W.S. Merwin Says About How to Set Yourself Up for Success
By Susan Harrow, Media Coach & Author of Sell Yourself Without Selling Your Soul Here’s the question people often wrestle with when promoting themselves or embarking on a publicity campaign. How do I gracefully move from private person public persona? This is as much about temperament as it is about the desire for a more “exposed”…
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