By Guest Blogger Gina Rubinstein
Every time you turn on the radio or TV, you see a so-called expert being interviewed. The Today Show, CNN, Talk Radio, local morning shows and all the rest rely on these experts to give background and insight on the hot topics of the day. For these experts, the result of being on TV or radio is that their BOOK SALES SOAR, they become an IN-DEMAND SPEAKERS, and one media booking leads to more.
This can be you.
As a TV producer, I can tell you from experience that we are always on the hunt for guests and experts who shine. Actually, we are desperate to find smart and funny people.
In my career, I’ve cast thousands of people for talk shows and other types of reality TV, and said “No” to many thousands more. I’ve coached many authors and speakers who were looking to promote themselves and their products on TV so they could do the best job possible. As the one you must get past, the one who says “Yes” or “No,” I can tell you what you need to get booked AND THE MISTAKES THAT CAN TORPEDO OPPORTUNITIES.
Here are the top 7 tips to getting booked on TV:
1. Be authentic: So many people try to be what they think is “right” and come across stilted and rehearsed instead. I coached my client Judy Carter on how to be authentic and within 30 seconds of being on TV with Marie Osmond, Marie sat on her lap because she liked her so much.
2. Connect your expertise to a current hot topic. In order to get the attention of mass media, you need to build a bridge from your expertise to what’s hot in the news. A client of mine who wrote a book on parenting got onto a show about legalizing marijuana because she had advice for parents who want to say “yes” to pot for themselves and “no” to pot for their kids.
3. Have a compelling elevator pitch – In three or four sentences I need to know who you are, why I should listen to you, what problem you’re going to solve, how if affects me and what fresh ideas you have as solutions. A client of mine found herself in an elevator with a radio producer, gave her pitch, and by the time the elevator got to her floor she was booked on the producer’s show.
4. Talk in sound bites: In our ADD, double latte culture, no one has the time or interest to listen to someone who rambles on or goes off on tangents. In order to be media presence you need to express yourself concisely, in a few short, punchy sentences.
5. Make your points using compelling stories: Your stories give your message the one thing that facts can’t — heart. You need to emotionally connect with audiences and these stories are the way.
6. Work in your best credentials in a clever way: Nothing is more boring that an arrogant name-dropper. But, it’s important for the audience to know your credentials. I teach my clients to reveal their credentials in anecdotes that enhance who they are in a natural, unforced way.
7. Have a hot sizzle reel: 90% of the sizzle reels I see have bad audio, are too long, and don’t showcase the expert’s personality immediately. A sizzle reel should be short (3 minutes max, and shorter is better), and should present you as an attractive person who’s an expert in their field and can reach people’s hearts as well as minds. I’ve produced several sizzle reels for clients and all have gotten TV and radio appearances as a result.
Gina Rubinstein is a Los Angeles-based media coach who helps her clients grow their business through the media. For more info go to here. For a free evaluation, please fill out this short questionnaire.
This is a curated list of the very best posts from top social media peeps. It’s all of THEIR best posts. So you get a giant dose of great tips, tools, strategies, and ideas to start the New Year. Enjoy!
- Buffer’s top 10 most-read posts of 2014
Curious about copy that converts? Want to know the best length of everything online verified by research? You got it.
- Top 10 Social Media Posts of 2014
Get solid strategies from an active social media strategist who walks his talk. Good stuff.
- Digital Marketer’s 10 Most Popular Articles of 2014
Small business alert — you can use the same system that Starbucks and McDonald’s do for their mega campaigns and more….
- Top 8 social media posts of 2013 (doesn’t look like they’ve done 2014).
Who knows what tickles the psyche when it comes to going viral. Check out the most popular posts of last year. Prepare to be astonished. Be sure to check out the crazy Norwegian video.
- Top 10 Social Media Marketing Posts of 2014
Trends, Tools, popularity, people, and marketing strategies. Lots to learn and use.
- 10 Types of Images to Boost Your Social Media Engagement
You know that images boost engagement. But, I bet you don’t have all of these in your bailiwick ….
- 10 Best Social Media Tool Posts in 2014
Get hyper productive with these Apps and software. Includes video marketing, Pinterest tools, and plug ins. (Plus, how to get 1000 shares on your blog) from a very reliable source I follow.
- Top 10 Social Media Marketing Posts: This Year in Social Media
You’ll want to follow Social Media Examiner you’ll find consistently useful info. Want to generate leads? Create content? Understand Facebook’s metrics? It’s all there.
- 20 Social Media Marketing Tips From the Pros
These are tips and tools that got results. We want that, yes?
- 50 Ways to Promote and Market Your Blog PostsYou want your great posts to reach your tribe, to expand your reach. Here’s how. Jeff Bullas’ blog is a regular must read. Always relevant. One of my favs.
BONUS: 19 free social media analytics tools
No budget? No problem. All these tools are yours for the taking. I bet you haven’t heard of some of these terrific online helpers.
ONE CAVEAT: No matter how great your social media presence is your strategy won’t work unless your website does. You’re directing people back to your blog or your website so people who are intrigued by your social media updates can have more than a taste of your great content. Don’t disappointment them by having a website doesn’t look and feel like you, your tweets, pics, and posts. Here are 3 free highest converting home page website templates from Marisa Murgatroyd. You can choose the layout that best suits your personality and goals—so your website and social media messages are aligned.
by Steve Harrison
My author clients often come to me for advice on how to best stretch their dollars for the marketing and promotion of their books. Especially in these troubling economic times we are all seeking the most effective ways to get our message out there, and marketing and publicity (both essential to your book’s success) can be expensive. This is why I advise my clients to seek corporate sponsorship. Wouldn’t it be great to build your platform on someone else’s dime? To have your next book tour paid for? To be promoted on a major corporations email list or website?
To hitch your wagon to companies with instant name recognition and huge infrastructures that already know how to market to their audience? Yes, believe it or not, there are numerous companies and organizations out there actively seeking to sponsor authors and entrepreneurs just like you.
Think about it, you can spend years building your lists, searching for ways to reach your audience, raising money to promote yourself, your cause, or your product or you can reach out to corporate sponsorship and achieve all your objectives more effectively and in a much shorter time frame. But why would a big company or organization want to help you achieve your dreams and what kinds of things to they sponsor? How to get a sponsor?
Below are some tips from a corporate sponsorship expert who’s mastered doing promotional partnership deals with leading companies and organizations. These tips are just a preview of what you’ll learn when you participate in my free telephone seminar with my guest who shares how to get sponsored.
Ten Types of Projects Companies and Organizations Will Sponsor
1. Book buys and book tours.
If you are an entrepreneur and an expert who has written a book whose topic ties in with their corporate marketing goals, they will potentially buy thousands of your books as giveaways to a specific audience they want to reach. They may also pick up the tab for your entire book tour from meals to travel.
2. Live events, conferences, and seminars.
These types of events require not only lots of time and effort, but considerable marketing challenges but they are also magnets for corporate sponsorship. This is because any time you can gather alike-minded audience it holds great appeal to large companies and organizations because it allows them to market/advertise to them.
3. Educational programs.
For example: you are an expert on financial education for teens. Your sponsor will pay you to create the program and for the marketing costs. An ideal sponsor in this example would be a credit card company. What’s in it for them? Good public relations for an industry very often seen as uncaring and greedy.
4. Corporate programs.
Similar to an educational program, this is ideal for an expert in leadership, sales or communication. Your host sponsor pays you to create the program and in some cases to help implement it to their employees.
5. Product buys and launches.
If you’ve done an audio or video product you realize how much goes into the marketing, creation of a website, etc. to promote and launch that product. Find a way to tie into a corporate marketing plan that wants to reach the same market as you and they will handle all those things required to launch your product.
6. Promotions, contests, and sweepstakes.
These are effective ways to get people involved and aware of your product or service but they are expensive. Find a like-minded corporate sponsor to supply the prizes. Remember they love the advertising and they love that you are doing the bulk of the work setting up the contest or promotion and they have the connections you need to make it work. This is one way to get sponsored.
7. Websites and online communities or events.
This is the same premise as #6, corporations and organizations love the hip factor of new media such as social networking and always want their brand to appear cutting edge.
Say you’re a life coach and you want to provide your services to people who really can’t afford you. A sponsor is perfect for this situation. Another example of this is Doctors without Borders, an organization that provides medical services to impoverished people. Sponsorship allows them to provide their essential services and still get a paycheck.
Corporate America loves to sponsor causes because it is invaluable PR. Companies have sponsored all sorts of causes from cancer issues to clean drinking water in the third world.
10. Tours—educational, marketing, and corporate.
Any type of tour which will hit multiple cities is prime for sponsorship.
Ten Reasons Companies And Non-Profits Do Sponsorship Deals.
So what are companies and non-profits hoping to gain from sponsoring you? Here are ten reasons they want to partner with you.
Reason 1. To complement their current marketing initiatives.
Companies are always focused on reaching specific target demographics and if your book or service corresponds with that target demographic they will often want to partner with you. This is called alignment. Here’s an example of how this would work. A company like Dove is highly focused on women’s self images of themselves, always stressing that women possess natural beauty and should love themselves as they are. If your book or project shares the same philosophy, it would be a natural fit to partner with them.
Reason 2. To complement another one of their products.
Companies will often send out informational packets outlining their services or products—and say the gist of their marketing is that using their product or service will enhance your life and make you a happier person and this dovetails with the message of your book. The company will want to bundle your book in the packet because it makes their service or product more valuable to the consumer.
Reason 3. To perk a customer and increase their brand loyalty.
Large organizations and companies already have millions of loyal consumers and the trick is obviously to keep them happy and loyal to the brand. To do this, companies will often give these loyal customers extras and if your book fits in with their corporate philosophy, you have the potential to sell them thousands of copies which will simply be giveaways to their valued customers.
Reason 4. To deliver new content to their audience.
Believe it or not, these large corporations often just flat-out run out of things to say. They need content for their newsletters and ezines (which often reach millions of people) and quite often they are using very little staff to produce them. They need you and your expertise to provide them with appropriate content.
Reason 5. To train their staff.
If you’ve written a book on sales, leadership or conflict resolution you’d be a perfect fit for this. Companies are always seeking ways to make their employees more productive and this is a golden opportunity for appropriate authors because it would constitute a major buy that could also include seminars and training programs.
Reason 6. To create awareness and visibility in a new market.
For example: the largest growing population segment in our country is Latinos, which means every major corporation is doing their best to market to this expanding group. Let’s say you’ve written a book on Latino leadership principles. Your book could now be a tool used for outreach in the Latino community.
This creates more awareness and visibility and most likely would lead to them sponsoring your speaking engagements and outreach in that community. This concept of course would apply to any demographic a corporation or organization is targeting.
Reason 7. To display their products or brand.
Companies and organizations have the means to put on their own seminars and conferences but would prefer to sponsor yours. This is because they realize people don’t attend these events to be pitched to, but to acquire learning. Content is king and they would rather you provide it as well as the audience. What they get is the opportunity to put up advertising signs or perhaps give out new products.
Reason 8. To create unique customer experiences.
In an age where it is increasing hard to break through the clutter and get your corporate message out, this has become a very popular form of sponsorship. Large companies can easily afford to advertise to get new customers but they’d prefer to give the consumer an experience they will always remember.
This might be giving away tickets to an author event or sponsoring an online contest on a social media website. The key is to give their consumers an experience they will talk about with their friends creating a viral advertising effect. Companies love this because it makes them seem current and on board with cutting edge technology.
Reason 9. To differentiate themselves from their competition.
The reality is that most companies are marketing to the same people in the same ways. They need you as an expert to do something unique on a book tour or in a seminar. They need you to come up with new ideas and they will sponsor you because you make them look different, unique, and real.
Reason 10. To showcase social responsibility.
Corporations are very conscious of their image and they always want good public relations opportunities to show they are doing good deeds for the community and world. They want to help you promote your cause if you can find a way to tie it into their product or corporate message. A real example of this premise is a teenage girl named Shauna Fleming who a few years back started a letter writing initiative called “A Million Thanks.”
Her idea was to get people to write a million letters to our troops in Iraq and overseas. She ended up with countless corporate sponsors eager to help her out, from General Motors to Jody Maroni’s Sausage Kingdom. They loved the good press and the cause. Check out Shauna’s very worthy cause at www.amillionthanks.org.
Bonus Reason 11. To generate sales.
They will partner with you to bring new attention and awareness to what they are already marketing. This could entail having you create a DVD, seminar or tour to go along with your book. For example: A company currently marketing towards African-Americans in the inner city would be interested in your book about how African-Americans can discover who they are and how to succeed in the world. They can now use you and your book to create a new affinity and generate new sales.
In closing, let me reiterate that getting sponsorship from a major company or organization is a very attainable goal. You do not need to be famous and you don’t need to be already rich or a business owner. You don’t need to be an author published by a major publisher.
All you need is: A great idea (That’s your book, event, product or service). An understanding of how that idea can help your partners and a knowledge of who to talk to, what to say, and how to pitch the deal.
That’s just a small preview of what you’ll discover on Steve Harrison’s teleseminar on how to get corporate sponsorship. Hope you can join us. NOTE: If the tele seminar has a past date just register and you’ll be notified the next times it’s given. (Which is typically soon).
What do you do when you have just started your business and need customers and sales? What if you don’t have customer reviews, testimonials, biz experience or even a bio that shows you’re amazing but you want credibility… and publicity?
Imagine this: You have dozens or hundreds of people discovering you…
Even if you’ve just begun your business.
People who want to buy your products and hire you on the spot.
Step #1. Shine Online.
Click for a larger view
3 Steps to build a five-star online reputation infographic.
You want a website that’s crisp, clear and professional.
Where do potential clients, journalists and producers go to check you out to see if they want to do business with you?
Your website should show what you do and who you do it for. Also, it needs an obvious call to action. What do you want your potential clients to DO when they visit? Make sure that they have a clear path to engage with you, your products and services. Give visitors a way to opt-in to a special report or a gift of some sort so you can stay connected.
It used to take 7 impressions before someone would buy from you. They had to connect with you in 7 ways to feel comfortable and trust you. In today’s world it now takes 10 touches to get the same results. So you have to be able to contact your future clients so they have a chance to get to know you.
When people complain that publicity doesn’t work what they really mean is that their website doesn’t convert clicks to cash. Publicity will drive people to your website – but then it’s up to your website to keep them interested enough to want to continue to connect with you and eventually buy.
Your website should also should have the look and feel of you. So a person’s instant impression gives them a sense of who you are, what you sell, and what you stand for.
Step #2. Showcase Your Skills.
Content marketing with images.
Photo Credit: carterse
The best place to showcase your skills is in your bio or about page. This is the place to tout your talents. And while you may not have much experience yet you can bridge your past experience to your present profession. For example, one of the participants in my sound bite course wrote a book on the history of adoption that covered many little known facts about how kids that are adopted don’t have the same rights as ordinary US citizens. She’s not an “adoption expert” but her job as a private investigator used the same sleuthing skills to get to the truth that she used to uncover hidden facts about the adoption industry. That superhero skill went into her bio and made the link from her current profession to her new role as author and champion of underprivileged adoptees.
Step #3. Sound Bite What You Do.
Free publicity tips and training.
Photo Credit: Stwef
You want to be able to tell people how you can help them in one simple sentence.
Example: “I teach women how to achieve their ideal weight in 2-4 months with no dieting.”
(From Ann Convery’s course, “You’re So Brilliant, Why Don’t They Buy?”)
Notice that this description has concrete, quantifiable results and a timeframe to get those results. It’s not about you, but about what you do for your clients or customers. Plus, this one simple sentence is intriguing and sets up the conversation so people beg for more.
It leads your potential clients to ask two questions:
- Can you do this for me?
Which is exactly what you want them to ask to close business on the spot or during a media appearance.
Step #4. Collect Client Raves.
Publicity for start-ups
Photo Credit: marsmet546
You can offer your services for free or a reduced fee in exchange for a review.
According to CompUSA and an iPerceptions study, “63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews.”
One of the best ways to get a rave or review is to ask your client what was most helpful or what stood out – right after a successful consult, while you’re still on the phone or in-person with them. Then you write down exactly what they say and read it back to them for approval. This instantly produces natural sounding testimonials and stops procrastination pronto.
Procrastination happens because it can be hard for your clients to think, write and polish a testimonial for you. Stop Procrastination: Interviewing your customers or clients right after they’ve had a positive experience with you is effective and fast.
Bada Bing, you’re (almost) done.
According to 2012 research study adding a photo for unfamiliar celebrity names (that’s all of us J) increased the likelihood that the subjects would judge the claim to be true. So be sure to get photos of your clients and customers to increase your cred.
Step #5. Get Local Publicity.
Pitch your local press. Find an angle about how you’re helping or standing out in your community. Write up some tips about a topic that you know about but that most people don’t. Write a highly opinionated letter to the editor a publication whose audience you want to reach.
One of the quickest ways to get local publicity?
Share a photo with a caption that amuses, shocks, or delights – with a short blurb.
Journalists love photos.
The other great thing about photos is that you are in complete control of your image and how you’re portrayed. Images are the sound bites of our generation and can go viral faster than any other medium.
Here’s another way visuals can help you get instant cred…
Once you get a media placement put the TV, radio or print logo on your home page or media page. You’ve seen this dozens of times on famous and up and coming people’s websites:
As seen in…
The Wall Street Journal
The New York Times
As seen on:
Good Morning America
The Today Show
There’s nothing like the visual stamp of approval from a media interview or appearance to make a positive impression. Your visitors will automatically assume that you’re famous (or on your way to fame) if you have recognizable logos emblazoned on your website.
As Jayne Mansfield said, “Publicity can be terrible. But only if you don’t have any.”
So these are the 5 steps to Build Your Reputation With Publicity – When You’ve Just Begun Your Business. They are quick and easy and you can start with one thing today.
I would love to hear from you. Have you gotten local publicity? How did you do it?
I’m also curious: which of these 5 strategies resonated the most? Did one stand out as a gleaming jewel?
Did you like this article? If you did, like it, comment, and share it with your friends.
And remember the words of Harold Thurman Whitman:
“Don’t ask yourself what the world needs. Ask yourself what makes you come alive, and then go do that. Because what the world needs is people who have come alive.”
Ready to dive into some more publicity strategies (think heart-felt stories & truth telling without schmaltz) that can start you on your way to the top? Enjoy this FREE training.
Want to see this blog post (with a slightly different twist) as a FREE 10 minute webinar? Hop on over here.
Now that you know a few things about getting publicity, make sure you’re a fabulous public speaker with these 7 inspiring tips.
By Dan Hollings
“ZERO? I wish I had discovered this $1,000 ago!”… As hundreds of authors, small business owners, consultants, marketers and entrepreneurs take a hard look at their addiction to spending money on the tools and services they need… many are now scratching their heads in disbelief as almost every pre-conceive notion they’ve ever had about marketing costs gets blown away.
Yes, it’s every marketers’ addiction. And a costly one at that. But the good news is, there’s a cure! And it’s a lot easier than you might imagine. Read on…
You’re an author, marketer or entrepreneur, right? Day-in and day-out you strive to maximize your profits on the Internet, on mobile, and through social media, correct? If you’re like most, you constantly seek traffic, customers, business and referrals… that’s smart. And whether you are promoting online, offline, or on mobile, you know the key is to seek targeted leads and prospects whenever and wherever your time and budget permits.
We’ve all heard time and again that setting up landing pages, building a lead generation site, posting to blogs, pinning on Pinterest, and a little search engine optimization (SEO) can be good. If we have time, we know that creating audio podcasts, YouTube videos, and presentations, just adds to our potential. We realize that publishing a Kindle or iPad eBook can reach new customers. And the importance of building a list, sending out newsletters, developing relationships and occasionally sprinkling in a press release or two can’t be under estimated.
And let’s not forget social media! An engaging Facebook fan page, “LIKE” it or not, has become integral to our success. And we tweet like a bird (sometimes wondering why), beg for PLUS ONES on Google+ and well… the list goes on. It’s part of being a modern day author, marketer or entrepreneur in our always connected, always evolving world.
Some call it marketing, some call it lead generation; some call it “building business relationships” and some call it budget busting hard work. But regardless of what you call it, if done right, it can be a marketer’s best friend. It can make you rich. It can make you poor.
Depending on your goals, your approach, your strategy, and the various tools you may need, all this “marketing stuff” adds up. That’s right, it’s easy to spend more money on the tools you need than the leads and money you generate. If you haven’t said it yourself, I bet you’ve hear the old truism, “I’d be rich if it didn’t cost so much to get there!”
Have you ever added up all the money required to get this stuff done?
Below is a summary of the monthly expenses for a recent campaign an author friend of mine did (check his numbers if you don’t believe it – and don’t get hung-up on the tools that are named, they are just popular examples). Sure you might skip a few things, but should you? Really?
- Autoresponder / List Builder (aWeber) $19.00
- Web Site or Landing Page (Site Tonight or InstaPage) $ 7.00
- WP blog + Thesis theme + numerous plugins $18.64
- Hosting (Hostnine) $6.95
- Shopping Cart (BigCommerce) $24.95
- Helpdesk Ticket System (Zendesk) $9.00
- Mobile Site Builder (GoMobi) $5.99
- Mobile APP (Widgetbox) $25.00
- Facebook Fanpage Builder + Apps (NorthSocial) $29.99
- Text Message System (Trumpia) $25.00
- Webinar Platform (GoToWebinar) $99.00
- One Press Release per month (PRweb) $89.00
- eBook (KIndle) prep and publishing $97.00
- Various lead generation tools $78.00
- 175.00 mo Paypal Processing on $5000 mo retail
(2.5% + .30 transaction fees)
This totals $534.52 per month in marketing tools and services (OUCH!)
Wouldn’t it be nice to do all this and more… literally OUCH-FREE?
What if your marketing and lead generation costs went away? What if that monthly $534.52 just disappeared—Poof! What if you still had access to ALL the marketing tools and services you needed, but your costs were absolutely ZERO!
What if you needed even more tools or different tools, imagine if everything you needed cost ZERO. What if you woke up tomorrow and ZERO was REAL?
There is a cure for spending too much money on the tools and lead generation you need. But the first step is overcoming skepticism. Those old clichés like “if sounds it’s too good to be true there must be a catch” or “there’s no free lunch” or “you can’t have your cake and eat it too,” those are beliefs from pre-Internet days.
Many companies today have found unimaginable profits in a new way of doing business known as the “Freemium Model.” High quality tools and services are given away free and revenue is generated from creative ways (up-sales, advertisement etc).
Examples are right under our nose: Google, Facebook, Pinterest, Pandora, Dropbox, MailChimp etc. You likely use several of these services already, however, if you write checks to any of these companies, you are in a rare minority.
Here’s the secret: if you can learn WHICH tools are the best and HOW to set them up PLUS master the art of weaving smart strategies into this mix, you are on your way to great results, for absolutely zero.
Want proof? I was the Internet strategist behind the mega-million dollar marketing campaign for The Secret. Want to know the biggest secret? It was a zero-cost marketing campaign. This mega-million dollar campaign likely dwarfed every other marketing campaign you’ve ever heard of, and yet the marketing itself was done on a zero budget.
Ever had a “great idea?” For a new book, a new product, info-product, service or event? Sometimes we spend way too much time (and money) getting our marketing funnel all built, our tools & pages set-up and our product ready for delivery. By the time you are ready to “go-live” you’ve driven yourself half-broke and half crazy. Two to three months into the game, you roll your “great idea” out, only to discover YOU were the only one that thought this was a great idea in the first place. Been there?
The next time you have a “great idea” head over to LAUNCHROCK (www.launchrock.com) and set up a quick “Viral Launch Page.” This requires nothing more than a compelling HEADLINE, a snippet of TEXT describing your idea and a big IMAGE that places your visitors’ mind in the center of your “great idea.”
In 15 to 30 minutes, you’ll have a great, viral destination to send traffic to. Here’s the clincher… if your idea is good or your idea is bad, you’ll find out within a week to 30 days. Perhaps you’ll only need to tweak the idea, perhaps you’ll discover you’ve struck gold, or perhaps you had better stop wasting time and move on to another idea.
If you “great idea” resounds with others, Launchrock will help build an early group of evangelists for your future “go-live” or product launch. You should incentivize your sign-ups with early access to your product, service or idea. You might select a group of beta-testers from those that are referring the most friends. The bottom line is that when you later roll things out to the world, you’ll already have a group of fans and evangelists that will help you gain tractions on a larger scale from the beginning.
This strategy allows you to push out more ideas faster, at zero-cost, test the waters, build evangelists, find readers, find beta testers and tweak you idea… while saving time and money.
Will ZERO COST strategies and ZERO COST tools work for you? For your books? For your products or services? In your niche? With your skill-set? YES! This is a no-brainer, or should we say, “A ZERO-Brainer?”
Join me for this compelling webinar (pre-recorded so you can watch it right now). You’ll leave with a new found love for the magic of “zero-cost marketing.”
By Guest Blogger Amy Porterfield
One of the questions I get asked all the time is, “How do I create more engagement on my Facebook Page?” Creating consistent conversation on your Facebook Page is anything but easy. To help you with this challenge, I’ve compiled a few actual Facebook posts from different Pages that have created genuine engagement. These posts are the real deal.
Each post uses a specific strategy that you can model to start eliciting more engagement on your own Facebook Page.
Below are 5 types of posts that solicit massive engagement. Here’s the great thing. Each of these posts are NOT from big brands like Starbucks and Zappos. I wanted to show you some real people having really cool conversations.
#1: BAKE IN AN EASY CALL TO ACTION
Pat Flynn’s easy call to action included with the quote added instant massive engagement to his Facebook Page.
The strategy here is all about asking for the action. A LOT of people post quotes on Facebook, and for the most part, they work great. However, because you see quotes these days in just about every other Facebook post, you’ve got to do something extra to make yours stand out. Pat Flynn of Smart Passive Income did just that by not only posting a quote, but he asked his fans to click Like if they like the quote. It’s a simple tweak to the standard “quote post” – but can make a huge difference with your overall engagement. You can also use this strategy when you post tips, ideas and other valuable info on Facebook.
#2: KNOW YOUR “FACEBOOK FAN FUN TRIGGERS”
LittleFriendsPhoto know their audience well (fanatic dog lovers!) and often put a twist on the traditional posts by seeing life through a dog’s eye.
The strategy here is to combine the “fill in the blank” strategy with specific content that’s fun and will grab your fans’ attention. You’ve likely seen Pages do the ”fill in the blank” strategy, in fact I just used this strategy on my Page. And it works great! But to take it one step further (because these days you have to go the extra mile to succeed on Facebook), add a twist to these posts and make them more fun by adding creative images and relating the “fill-in-the-blank” directly to your ideal audience . Knowing your fans’ “fun triggers” gets your posts noticed by the people who matter most – your ideal audience. That’s exactly what LittleFriendsPhoto did above and with 314 Likes and 91 comments, this strategy seems to be working just fine for them!
#3: ASK FOR FEEDBACK ON YOUR PROJECTS
Lewis often solicits the opinions and thoughts of his fans as he’s creating new content. That’s why they keep coming back for more!
By teasing his content before it’s out, The Abs Expert is able to create pre-buzz for his upcoming product.
The strategy here is 3-fold. First (and most importantly), when you ask your fans for feedback, you show that you genuinely care what they have to say. (Lewis Howes does this very well.) This helps you create raving fans. Second, fan feedback can be extremely valuable and ensure that you’re on the right track with your projects. And third, when you pull the curtain back a bit and let people know what you’re working on (just as The Abs Expert did above), you create excitement and curiosity around your upcoming projects. This pre-buzz can go a long way when you are ready to launch. Both examples above have done a great job of teasing their content to create excitement around it.
#4: LET YOUR IMAGES DO THE TALKING
A quote is great, but when you add the quote inside an image, your post stands out in the news feed and does not get lost in the sea of posts. Images takes up more real estate in the news feed – giving you the opportunity for more engagement.
How could you NOT stop and check out this crazy photo if it landed in your news feed?
The strategy here is to dominate the news feed. When you can include images that spark engagement (like the MorningCoach.com post above) or post peculiar, fun, or interesting photos (like the 2 dogs in the water), you can instantly stand out amongst all the other posts in your fans’ stream. Facebook posts with photos can get up to 80% MORE ENGAGEMENT than posts without photos. When you have the opportunity to post a great photo, don’t pass it up!
#5: BE A REBEL WITH YOUR PROMOTIONS
Johnny Cupcake is a lifestyle brand that sells T-shirts, hoodies, and hats. They know what will get their fans to take action and buy. Fun promotions help drive their Facebook engagement up and encourage their fans into the stores.
The strategy here is to try something different with your promotions. The unusual, entertaining and/or untraditional promotions on Facebook tend to get the most attention. Johnny Cupcakes is a perfect example of this. Kisses for savings is not the typical promotion, but with 453+ fans clicking LIKE next to the post, it’s sure to be a hit. And remember, each Like gets them more viral visibility – just what they need to turn their promotion into sales.
To sum it up: When it comes to Facebook engagement, the key is to know your audience and understand what makes them tick. If you know what topics, words and emotions will trigger them to take action, it becomes much easier to craft the perfect post that DEMANDS engagement.
Now it’s your turn: What type of posts get you the most engagement? Share below!
Click here now to register for 7 Strategies to Profit From Facebook: How to Use Facebook to Increase Your Authority, Collect Valuable Leads, and Attract More Quality Traffic.
by Susan Harrow, Media Coach & Marketing Strategist
Want to land a lot more free publicity and media exposure for what you’re promoting — without spending an enormous amount of time doing it?
If so, join my friend Steve Harrison of Radio-TV Interview Report (RTIR) for a FREE webinar on Thursday, April 12th on which he’ll be sharing specific strategies to score maximum publicity in minimum time.
Reserve your seat at this FREE webinar: http://bit.ly/HNfUpW
Here are some of the highlights of what you’ll learn:
- A key habit to set right now if you want more publicity and sales. It’s a key strategy almost every super-successful author has made a habit.
- How to plan out your annual publicity campaign(s) in 15 minutes or less.
- The single most important thing you need to know to land media coverage.
- Why you’re probably overlooking a lot of high-impact publicity outlets for what you’re promoting (don’t feel bad … most people do!).
- What Tim Ferriss, author of the mega-bestselling books “The Four-Hour Workweek” and “The Four-Hour Body” says is the #1 way to capitalize on social media to get the word out about what you’re doing–particularly if you’re just getting started.
- Why you need a YouTube strategy and tips for quickly creating yours.
- Five quick and easy ways to land publicity on high-traffic blogs and turn that publicity into a steady stream of sales AND MUCH MORE!
I hope you’ll join Steve on Thursday’s FREE webinar! http://bit.ly/HNfUpW
by Susan Harrow, Media Coach & Marketing Strategist
It’s often not easy to score such major media coverage – particularly if you can’t afford a top PR firm to pitch you to the media.
The absolute easiest time to get publicity is when a journalist or producer has already decided they’re doing a story on your subject and actively seeking people like you to interview.
But how can you find out when the media needs somebody with your expertise?
Go here now to join help a reporter out “HARO” to sign up for this free service so you’ll get emails in your inbox three times a day from journalists and producers who send out “queries” and need experts now.
Here’s the thing. You need to keep an eye on these leads daily because you never know when an opportunity will happen.
Make it a habit, a fun game, and I’ll see you in the news.
Tom Treanor started out our webinar last week with this beautiful image and proverb.
He talked about how to attract leads and customers using a proven formula for Blogging, Social Media and SEO. In this webinar replay you can hear about how one blogging strategy alone brought in over $180,000 in opportunities and gained recognition all over the world. You can easily follow this one strategy and position yourself among the top leaders in your industry.
You can enjoy the entire webinar with lots of other great tips until July 8 here: http://www.rightmixmarketing.com/blogging-webinar/
About Tom Treanor
Tom Treanor, MBA, is the Founder and President of Right Mix Marketing Inc. and the author of the SEO Boot Camp. He is a Blogging, Search Engine Optimization (SEO) and Internet Marketing Coach and Consultant based in Burlingame, California. He has an MBA from the Wharton School of Business and has deep experience coaching and consulting small business owners, corporate executives and startup teams. To learn more, visit http://www.rightmixmarketing.com/.
5 Blogging Mistakes most Small Businesses make
When working with small businesses of all varieties, I see them making a lot of the same mistakes that cost them business and waste time. In fact, some of the biggest mistakes include coming up with reasons why not to blog! If you blog or are considering blogging for your small business, read on. At the end of the article, I’d love your feedback on the biggest blogging mistakes you’ve seen.
1) My website does the talking for me, I don’t need a Blog
Your website is about as exciting as the Sears Catalog – not a real page turner! Your blog is the place where you can provide articles, tips, pictures, interviews, video or other content that your potential customers will love. If you want to have a catalog as a sales tool, you’ll be left behind by your competitors who get it!
2) Blogging about your company and products
Don’t be dry. Don’t be boring. Don’t write about the same things you already talk about on your website!! People probably don’t care that much about your products and company to spend their free time reading about it. Think of your blog as your company’s version of Vanity Faire, Men’s Health, People magazine or Inc. Magazine. Short, interesting, snappy and highly share-able content!
3) Thinking: My industry doesn’t Blog
If people are blogging in your industry that means that they’re learning, gaining ground in the search engines and getting leads from their blogs. You should be blogging in that case. Well, what if it seems like no one is blogging? In that case, you have an even bigger opportunity to get ahead of the game and to stand out! I guarantee you there is someone blogging for every (legal) industry in the world right now. By the way, both business-to-business and business-to-consumer companies both get leads and customers from blogs. Heck, a solder paste manufacturer (Indium Corporation http://www.indium.com/blogs/) is one of the top blogging companies out there…
4) Spending money on Google Adwords but not doing anything for your Blog
Shame on you! You’re willing to shell out your company’s hard earned $’s day-in and day-out to Google but are not willing to lift a finger for your blog? Well, your blog is the best Search Engine Optimization (SEO) tool you have to help you get found in the FREE Google search results. Really? Just Adwords for you?
5) Thinking: I’m not a good writer, so I can’t Blog
This is not War and Peace. If you can verbally tell potential customers helpful, useful or valuable information then you can blog. You just need some help translating your verbal explanation onto (digital) paper. Take a look at some blogs you like and see how they do it. Mimic their style and try writing a blog post for a topic you know about. How’d you do?
All small businesses should seriously consider blogging as a key part of their marketing mix. Blogs bring customers, link with Social Media tools very nicely and give your company a chance to put itself on the virtual map. Ready to try? What business blogging mistakes do you see out there?
Want to learn how to save time and get new customers using your business blog? If so, sign up here to attend this free Better Business Blogging Webinar http://nanacast.com/vp/102609/59668
FREE webinar on business blogging http://nanacast.com/vp/102609/59668/
Want to learn how to save time and get new customers using your business blog? If so, sign up here to attend this free Better Business Blogging Webinar http://nanacast.com/vp/102609/59668/
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