Website Copywriting: Finding Your Voice in a Sea of Hype

By Guest Blogger Colin Martin It’s important to write in the same voice as you speak in. Not necessarily in slang, but in the relaxed, personal tone of conversation. Often, web content reads like a scientific equipment brochure or a Harvard dissertation. Leave the big words and the information overload to the corporate boardrooms, and…

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The Oprah Effect is Not Dead

The Oprah Effect is Not Dead. In fact, it’s very much alive…

Do you want to know how to boost your business 60% or more in the blink of an eye?

Get into O, The Oprah Magazine. Oprah’s high visibility, super popular magazine that is read avidly by over 2.6 million. But get this, the pass on rate is estimated to be 6 people per issue. That means that when you get featured, mentioned, or quoted over 18 million people read about you — and buy. 18 million! It doesn’t take a marketing degree to know that getting into O is an amazing opportunity for any business.

The Oprah Effect is alive and well and hundreds of people are getting into O, The Oprah Magazine every month.

Why not you?

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10 Press Release Mistakes

10 Press Release Mistakes – Interview by Dan Janal – Write Your Book in a Flash Podcast By guest contributor Dan Janal  Do you make these mistakes with your press releases?Good press releases can be worth their weight in gold. A bad press release is as valuable as Fool’s Gold. Be sure you don’t make…

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Make your Media Interview Count – Don’t Miff It!

Make your Media Interview Count – Don’t Miff It! Will You Muff it When the Media Calls? Not if you’ve intentionally and thoughtfully planned, prepared and practiced the stories, statistics, facts, vignettes, anecdotes, analogies, acronyms about your business and brand to artfully integrate into the conversation. But many, who haven’t done the work, find themselves…

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