Monkey See Monkey Do

Quick question — do you know what the most important 5 minutes of your preview call are? (Hint: It’s probably not what you think.) Bonus question — do you know what you MUST SAY during those 5 minutes to get the biggest and best results? If you don’t know the answer to either question, then…

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10 Press Release Mistakes

10 Press Release Mistakes – Interview by Dan Janal – Write Your Book in a Flash Podcast By guest contributor Dan Janal  Do you make these mistakes with your press releases?Good press releases can be worth their weight in gold. A bad press release is as valuable as Fool’s Gold. Be sure you don’t make…

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Make your Media Interview Count – Don’t Miff It!

Make your Media Interview Count – Don’t Miff It! Will You Muff it When the Media Calls? Not if you’ve intentionally and thoughtfully planned, prepared and practiced the stories, statistics, facts, vignettes, anecdotes, analogies, acronyms about your business and brand to artfully integrate into the conversation. But many, who haven’t done the work, find themselves…

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spiritual tours

Press Release Make Over: Before and After

What does a great press release that gets results look like? Here is one from a new client that we worked on together. Halle Eavelyn implemented my advice beautifully.    Here is the before:    EAT PRAY LOVE YOURSELF SPIRITUAL TRAVEL COMPANY GETS ON THE MAP LAS VEGAS, Aug 24, FOR IMMEDIATE RELEASE. Spirit Quest Tours’…

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Business Viralocity: Facebook Fan Pages

Tired of having to read about who just walked their dog, sent a gizmo to a friend, or raced to the bathroom? Do you want instead to focus on marketing your business, book, product, service or cause to the people who are truly prospects?

You may not think so, but Facebook is the answer. There is a critical gap in most people’s Facebook strategies — if they have a strategy at all. For entrepreneurs, authors, speakers, coaches and consultants who want to use Facebook for business, it’s not well known that fan pages can be automated and set up to be income generators. Here’s how.

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