By John Eggen
The moment you decide to write a book you can begin to leverage that fact to attract new clients and revenue. All you need to start is a good working title.
The methods to do it cost little or nothing, and take only minutes or seconds to use. I’ve developed and tested them over many years. Authors I’ve shared them with have reported using them and generating $22,000 to $150,000 in new revenues from their book, before even completing a first draft.
Here are four of the simple ways to do it:
Last week, when I was on a walk, some boys were selling bracelets and rings made out of colored rubber bands. I stopped at their lemonade/jewelry stand by the side of the road and looked through their goodies. I wanted to get a ring or everyone in my writing group. As I chose a number of rings the little boy who made them started doing the math and adding up everything in his head and shouting out the numbers each time I picked up a ring – even before I chose it. He was so anxious to get the sale – but he didn’t care about me.
They were a dollar each. I said, “Wait, I’m not done yet.” But he kept shouting out the numbers. Totally focused on how much he would make.
Then his big brother stepped in and said, “It would be nice if you charged $2.50 for three of them.”
He said, “No. They are a dollar each. Three rings for three dollars.”
His big brother said again, “Yes and it would be nice if you gave her three of them to her for $2.50.”
Pause. No response from the little brother.
Big brother: “It would be nice.”
Finally, the younger brother gave in.
So it wasn’t fully given. Which makes a difference in how the giving feels. I would have appreciated my rings even more if the younger brother had given wholeheartedly.
As a little something that “would be nice” I have pulled together some of my most popular posts and free stuff so you can fill yourself with some goodies after Thanksgiving and through the holidays when you’re enjoying family and friends after a feast or get-together.
First, the most popular webinar / live training of the year….
THE #1 MOST POPULAR WEBINAR
Become a Celebrity in Your Niche [Podcasting]
Save your seat now (choice of times!): http://bit.ly/PodcastKG
THE 3 MOST POPULAR POSTS
9 Steps to Be a Thought Leader — and Become a Media Darling
5 Things I learned From Jack Canfield’s Mastermind Group: To Help Make Your Book a Bestseller
Fabulicious: 5 Strategies to Prepare You for a TV Interview – My Personal Secrets
What is one TV appearance secret you can share? Love to hear!
Have a wonderful holiday season!
May the gifts you share be extraordinary.
May the love you give be wholehearted.
May the way you live be inspiring.
By Christine Gallagher
When you hear the word “marketing,” how does it make you feel?
If you’re like many business owners, it doesn’t exactly cause you to jump for joy. Why? Because for so long, it has conjured up images of the sleazy used car salesman trying to get you to buy something you don’t need. No one wants to inflict that on someone, right?
The truth is, marketing today doesn’t have to come with a side of slime. The real deal is that modern marketing is simply compelling, effective communication that has nothing to do with manipulation or sleaze. It’s about meeting your client or customer’s deepest needs, and no matter what business you’re in, it’s NOT optional.
The good news is, it’s not about lying or being out of integrity to make sales, no matter what you’ve heard in the past. Happily, you can still really profit while still being completely truthful and ethical.
Remember, it’s your job to remind people that you’re in business and that you have a solution to offer them. Marketing is simply the vehicle that allows you to do that, and without it in your business, you’ll stay broke. (It’s the hard truth.)
If that’s the case, how can you really rock it out with your marketing? Here are five simple ways to keep the cash flowing while remaining sleaze-free.
Schedule it and be consistent.
The only way your marketing is going to get done is if you make the time to do it. Put it on the calendar and DON’T move it! If you’re lacking in clients and cash flow, it usually means you’re not marketing enough. Be brutally honest about how you’re spending your time. Schedule at least three hours a week to do it and beware the temptation to stop once the money begins to flow. Yep, to ensure your success continues, market even when you’ve got a full pipeline.
Ask your market what they need.
Click for a larger view of image
Find out what your market needs and how they want to be served by simply asking them. Survey your list, email or call past or current clients, ask probing questions. Ask them what their biggest challenges are, what their perfect solutions would be, and what they’ve tried that hasn’t worked. Find out how critical it is for them to get their problems solved, and listen carefully to the words they use. You can then position what you offer as a solution to the needs you’ve discovered.
Be curious about copywriting.
Copywriting chops are not just for the pros! Because it’s one of the most expensive things to outsource, it’s wise to sharpen your word-slinging skills. Practice writing headlines and bullets. Use words that evoke emotion. Especially online, much of your communication will occur via the written word. Learn how to use your writing to pique curiosity and showcase the benefits you offer.
Track and tweak.
Tracking your results shows you what you need to change and improve. It also helps you understand your market and what fuels their behaviors. Don’t be super-hard on yourself if something doesn’t work—think of it as a learning opportunity and a chance to do things better. Do more of what works!
Keep soaking up the knowledge.
I’m a big believer that the learning never stops. Read blogs and books, attend workshops and seminars, and take courses. The more you learn, the better you can serve your market.
These days, the absolute best marketing is relationship-based, honest, and best of all, it has the power to change the lives of others. Sounds a lot more appealing, doesn’t it? Keep these five ways in mind and you’ll be a marketing rock star in no time.
Join us for Free webinar training called “Get the EXPERT FACTOR: Simple Steps to Stand Out, Serve More People and Turn Relationships to Revenue Online.”
Christine Gallagher is founder of ShesGotClients.com, a company dedicated to teaching women entrepreneurs all over the world how to use authentic relationship marketing and online strategies to attract raving fans, enroll more clients, and enjoy more income and freedom in their business, all while sharing their gifts and their message in a much bigger way. After applying Christine’s proven online marketing methods, her clients typically experience a significant increase in traffic, subscribers, clients, affiliates and lucrative joint venture opportunities.
LinkedIn Engagement – 10 Tactics that Take Less than 10 Minutes
(Rule #36 From 42 Rules for 24-hour Success on linked In)
By Chris Muccio
The goal is to help you create a sustainable participation on LinkedIn.
There are numerous ways to create engagement on LinkedIn by using your time efficiently. If you are building out a 15-minute-per-day participation plan, these tactics should fit perfectly. In this rule, we are going to discuss 10 tactics that can each be performed in well under 10 minutes. (Note: these are all online techniques. You could always integrate offline techniques like writing a note and mailing it and sending a card.)
Quickest Tactics: Each Takes Less than a Couple of Minutes
1. Start your day with a quick glance at your notifications tab
(located, as of this writing, at the top right of your page). In a couple of seconds, you can see who has most recently interacted with you. Based on that, you can respond accordingly.
2. Check your morning e-mails with group activity.
Scan to see which posts you are interested in and can comment effectively toward.
3. Open up your Google Alerts, and scan for interesting information to share with your connections.
(Note: if you haven’t already, set up Google Alerts to monitor keyword phrases that are important to you, your industry, or your target audience. Each day, Google sends you an e-mail with a list of articles related to your search. It takes less than a minute to initially set up.) Always add a sentence or two to the link you post. Just posting links without comments does not create the engagement you want people to make with you. One note of caution: be cognizant of articles that you come across that may be sitting behind a site’s paid side (i.e., paywall). Some recipients won’t be able to read these links.
- Click for a larger image
4. Scan your activity stream.
Depending on how you have your filter set, this can show all the activity occurring within your network. Find items to comment on in a value-added way. Making relevant comments keeps you and your company name in people’s thoughts and reinforces the connections between you. If you can’t find something to comment on, then find something to “like.” As we discussed in Rule #24, it can still be a powerful tactic.
5. Endorse someone in your network.
Consider the points we shared in Rule #32.
Quick Tactics: Each Takes Less than Five Minutes
6. When people endorse you, thank them.
If they commented on your update, respond. If they viewed your profile, send them a message.
7. Skip the e-mail in item #2, and go directly into your key groups.
Open each one and post a comment, comment on a post, or add a “like.” Always add value to the discussion. Just do this in your main groups. Spreading yourself too thin will dilute your effectiveness.
8. Post an update on your company page.
It is a great way to engage with a highly targeted demographic.
9. Focus on one-to-one communication.
Check out specific profiles in your network. You can see the last time you’ve communicated with them via LinkedIn’s little CRM function. Take a quick second to send a short message.
10. Invite people.
Take a few minutes to find new people to add to your network. They may be people in your target industry, region, or company. Make a connection request with a personal message. Perform this wisely. Remember to connect with care and with those you have something in common with. Don’t spam invites; LinkedIn is watching
Take a look at these tactics. Try them. Refine them and figure out what works best for you. The goal is to help you create a sustainable participation on LinkedIn. These are quick and can be very effective tools to engage with your target audiences. Take a peek at the video Chris created from our interview on how to use sound bites on LinkedIn.
Chris is a seasoned executive who started his career with PriceWaterhouseCooper . He holds an MBA from the University of Florida, where he was named a Matherly Scholar, the highest honor awarded by the program. Throughout his corporate career, Chris has functioned as a global executive leading multiple highly successful projects, teams and multi-million dollar business functions across 28 countries on five continents. Currently he’s a sought after Chief Digital Strategist. You can get his Amazon Bestselling book and attend CR3 Digital Marketing Telesummit here: www.42for24.com
When I was preparing for my media tour for my book, Sell Yourself Without Selling Your Soul, I thought that I’d love being on radio and despise being on TV. I’m kinda shy and don’t really relish being in the spotlight. Radio, you can be in your fuzzies, sip your tea, and snuggle in with a cat on your lap.
But it turned out I loved TV. The fast pace, the thinking on your feet, the excitement of the cameras, suited my style and temperament. What I didn’t love was sitting back stage in the make-up chair for an hour while a stranger fussed with my face and hair slathering on grody make-up and misting me with hairspray. I don’t even like to put mascara on myself let alone have someone else that close to my eyes. It’s pretty darn personal.
So when Matthew Kimberley asked me to do a masterclass for his website,daily success deals via Skype split screen video, my first thought was…oh no there goes an hour out of my already hectic morning doing make-up.
But, then I remembered how much I loved doing TV. And since I would be talking all about getting on TV I just decided that I’d reward myself with delicious smoked salmon and cream cheese on a toasted gluten free bagel to start the morning right. Our cat Lucky is always at the ready as soon as I take the cream cheese out of the fridge so he can get his dab.
There’s no opt-in you can just see it as soon as you get to the website. But it only stays up until Monday April 29 so mosey on by.
Confession. It took me longer to do my make-up than it did to make this video. And no, that’s not a bullet hole in the art piece you see behind me in my office. It’s a vintage Purina Dog Chow Tin. I think the holes add to its charm.
- The biggest mistake you can make when it comes to getting on TV that can ruin everything.
- How to get chosen over your competitors-and still play nice.
- How to make yourself irresistible to TV producers.
- What you need to think about BEFORE you get booked on TV. (This can make the difference between making a fortune and not making a dime.)
- What to wear on TV. (Hint: we talk about socks).
- How a flash-drive can be save your skin and your show.
Plus, you’ll get to see something in Matthew’s hotel room that will surprise – and we hope – delight you.
To seeing your name in lights,
By Ian Brodie
Here’s the second insight I got from Susan as we were preparing for this week’s “Speak In Sound Bites” webinar (click here for free registration).
Yesterday I mentioned how you could apply the lessons of media appearances to more everyday communications.
Here’s the surprising corollary: you can apply the lessons of everyday communications to media appearances.
Before I explain what I mean, here’s a story from magician John Lenahan I heard from him at a conference a few years ago.
John was describing being at FISM (the “world championship of magic”) where a whole room of magicians were being entertained by the legendary Juan Tamariz. John watched as everyone had a great time. They laughed, they gasped, they clapped.
But John could also feel that he had a special connection with Tamariz. Like he was his favourite audience member. It was subtle. Just a smile, a look, a laugh every now and then. But John knew he was the favourite.
After the performance John spoke to some of his buddies in the bar. Surprise surprise, they all said the exact same thing. They’d seen everyone else enjoying the show, but they knew that secretly, they were Tamariz’s favourite audience member.
After arguing for a while over just who was the special favourite, John realised that he’d come across the secret of a truly great performer. They make everyone feel like they’re performing just for them. That they’re the special one.
Turns out it’s the same with media appearances. You’re not speaking to an “audience”. You’re speaking to everyone individually. You and them. One to one.
The way to make a media appearance successful is to use the same skills you would in everyday communication. Be authentic. Talk person to person. Share your truth. One to one.
We often get overwhelmed when we think about speaking to a big audience – especially if it’s on video or radio. I know I certainly did and still do. But if you just focus on speaking as if you’re talking to one person…
…making that individual connection. Then that’s how people will hear you.
They’ll hear you talking to them personally. And you’ll have impact.
Join Susan and me on the webinar next Wednesday 24th to learn more techniques for making your communication effective (and profitable).
You can sign up here: Speak in Sound Bites Webinar >>
Ian Brodie is a marketing specialist and author of Pain Free Marketing the step-by-step guide to attracting and winning more clients without the pain and expense of traditional marketing.
When he’s not working with clients to help them grow their sales, he’s relaxing with his family or dreaming about Newcastle United winning the Premier League.
by Guest Blogger Angela Giles
Consumers are in love with Mobile Apps! It’s in their shopping blood and businesses need to take the Mobile App explosion seriously. They’re now trained to download apps regularly in an instant. According to a recent Nielsen study, “the vast majority (79%) of US smartphone and tablet owners have used their mobile devices for shopping-related activities.”
Another Nielsen study shows smartphone adoption is rising – now at just over 50 percent of mobile subscribers – and mobile app use is booming as well, with the average number of apps at 41, up from 32 a year ago.
If your target consumer base is online than your business needs a mobile app. Ask yourself this question.
Should I have a mobile app?
The answer is SIMPLE – heck yah!!! And here is why.
It’s inexpensive to build an APP now. Heck I built my mobile app for free and I’m not a developer or a techie person at all.
- Giving away a free app or apps to your target consumer base will increase your BRAND awareness.
- You can push your message out to all your mobile app users at a click of a button.
- Customers will buy from you again and again because your information is at their fingertips.
So how do you get started?
Simple, watch this free training video that explains it all.
By: Rob Scott
It’s incredibly important to have the skill of being able to “get clients,” because if we can’t get clients, then we don’t have any business. And I know too many people (including myself a few years back) who struggle to find enough clients to make their business succeed.
In a recent survey I did, I found that almost all coaches want to have at least 10-15 clients. But a HUGE 81.3% of those surveyed only had 3 clients or LESS (many had 0, 1, or 2 clients), which in most cases is not enough to make a living.
Almost all coaches, need more clients. And I’m sure this is true for consultants, accountants, massage therapists, and all kinds of other professions that serve clients with their businesses.
Let’s look at the top 3 things holding us back:
Reason #1 – We Resist Selling
The first reason has two parts… First is that deep down, we are afraid of rejection. We avoid rejection in lots of areas throughout our lives because we’re trying to stay safe. But what ends up happening instead is we stay SMALL.
Think about it, guys don’t always ask girls to go out because we worry they will say no. We don’t ask for raises even when we feel we deserve them because we’re scared of being turned down. And we certainly avoid sales conversations because we do not want to be rejected and embarrassed.
But there’s another part to why we resist selling… And this one I like to blame on the used car salesmen. It’s our deep desire to never look pushy, or annoying. You’ve probably had the experience of dealing with a pushy salesperson before. It feels horrible. And so many of us don’t want to look like that, and we avoid selling, so we are never perceived that way…
These two reasons, being worried about rejection, and not wanting to appear pushy are enough to stop most people from trying to sell at all. Many of us may be aware we dislike selling, but for some of us this is totally unconscious. And we wonder why our business isn’t where we want it to be.
We need to get this handled. We need to see that there is a way to stay heart centered and really authentic when we sell. And we also need to realize, it’s not really about us, it’s about connecting the right person with the help, service or product they need. That’s all.
Reason #2 – We don’t know how to find and approach new prospects
I remember sitting at home waiting for the phone to ring. I had become a coach, and was sure that just because I was really good at it, people would start showing up. But boy, was I wrong. Here’s the sad, harsh truth…
They are not coming.
People are not looking for you. They are not waiting around the next corner to come running to you. And there probably aren’t that many people actively referring you. Getting business is your responsibility. You must go out and find your clients.
But even once you find them, let’s say you’re at a networking event with a hundred of your ideal clients all around you, do you know how to approach them? Do you know what to say to begin the sales process? Most of us don’t, and we can usually thank resistance (reason #1) for that.
You see sales is a process, it’s not an event. We need a system for how we find and approach and talk with people. I call this the sales funnel. And once you have this down, you’ll find yourself in lots and lots of sales conversations…
Reason #3 – We don’t know how to close the business
There you are, you approached perfectly, and now you’re talking with someone you know would be a perfect client of yours. But what happens next?
Is this when you help them with something for free so that they really know what you’re doing? Or is this when you tell them how much you cost? Should you play “hard to get” and tell them you’re not sure if you have any time on your schedule? Or should you let them know that you can work with them whenever they are free because you’re really excited at this opportunity? Should you upsell extra services or products right away when the iron is hot, or wait until they’ve been a client for a little while?
How do you actually sell?
So many people struggle here. Specifically talking about the money, and the details of what we do can be really difficult. Most people need a lot of help here.
Know this, there are 4 proven stages of any successful sales conversation:
- Find the (real) problem
- Provide immediate value
- Connect and make them feel understood
- Close the deal
I created this systematic approach after studying lots of material, and looking for what really works for a very long time. But it’s also important to make this completely “Question Based” so we are not there trying to explain how great we are, or pitch any ideas to our prospects. We can actually sell using only a series of questions, and create a space to see if our services and products are a right fit.But most don’t have this figured out yet. Most of us are stuck. We resist selling, which is natural. But this leads us to not doing the most important part of our business–selling. And if we don’t do it, how can we possibly be good at it?
Learning to sell is incredibly high leveraged. If you know how to do this, you can turn your business around in as little as a few weeks.
Take a second and imagine what would change if you created a simple sales funnel that was repeatable and worked. Imagine knowing exactly where to find your ideal clients, and how to approach, and close them at will, in a way that was heart centered, and completely comfortable for you and for them. And what if it was something you enjoyed and were really proud of doing. Something people even thanked you for?
Or, what if you do nothing about this, and stay the way you are now? For most people that’s a couple clients at best, struggling and hoping things get better at some point.
If it’s time to become better at getting clients, and learning how the sales pillar of your business should be running then join us here for this 90 minute free webinar.
I will be showing exactly how to create your sales funnel, sharing how to connect with your target audience online and off, and we’ll go deep on the process to close them.
Rob Scott is a Master Business and Marketing Coach who helps business owners, coaches, and consultants create effective marketing and sales systems that dramatically increase profits, often in just a few weeks.
He’s built a sustainable six-figure coaching practice while typically coaching only 2 days per week. He is known especially for his signature sales techniques and has personally closed more than 6 figures of business from a single networking event without a working website.
By Dan Hollings
“ZERO? I wish I had discovered this $1,000 ago!”… As hundreds of authors, small business owners, consultants, marketers and entrepreneurs take a hard look at their addiction to spending money on the tools and services they need… many are now scratching their heads in disbelief as almost every pre-conceive notion they’ve ever had about marketing costs gets blown away.
Yes, it’s every marketers’ addiction. And a costly one at that. But the good news is, there’s a cure! And it’s a lot easier than you might imagine. Read on…
You’re an author, marketer or entrepreneur, right? Day-in and day-out you strive to maximize your profits on the Internet, on mobile, and through social media, correct? If you’re like most, you constantly seek traffic, customers, business and referrals… that’s smart. And whether you are promoting online, offline, or on mobile, you know the key is to seek targeted leads and prospects whenever and wherever your time and budget permits.
We’ve all heard time and again that setting up landing pages, building a lead generation site, posting to blogs, pinning on Pinterest, and a little search engine optimization (SEO) can be good. If we have time, we know that creating audio podcasts, YouTube videos, and presentations, just adds to our potential. We realize that publishing a Kindle or iPad eBook can reach new customers. And the importance of building a list, sending out newsletters, developing relationships and occasionally sprinkling in a press release or two can’t be under estimated.
And let’s not forget social media! An engaging Facebook fan page, “LIKE” it or not, has become integral to our success. And we tweet like a bird (sometimes wondering why), beg for PLUS ONES on Google+ and well… the list goes on. It’s part of being a modern day author, marketer or entrepreneur in our always connected, always evolving world.
Some call it marketing, some call it lead generation; some call it “building business relationships” and some call it budget busting hard work. But regardless of what you call it, if done right, it can be a marketer’s best friend. It can make you rich. It can make you poor.
Depending on your goals, your approach, your strategy, and the various tools you may need, all this “marketing stuff” adds up. That’s right, it’s easy to spend more money on the tools you need than the leads and money you generate. If you haven’t said it yourself, I bet you’ve hear the old truism, “I’d be rich if it didn’t cost so much to get there!”
Have you ever added up all the money required to get this stuff done?
Below is a summary of the monthly expenses for a recent campaign an author friend of mine did (check his numbers if you don’t believe it – and don’t get hung-up on the tools that are named, they are just popular examples). Sure you might skip a few things, but should you? Really?
- Autoresponder / List Builder (aWeber) $19.00
- Web Site or Landing Page (Site Tonight or InstaPage) $ 7.00
- WP blog + Thesis theme + numerous plugins $18.64
- Hosting (Hostnine) $6.95
- Shopping Cart (BigCommerce) $24.95
- Helpdesk Ticket System (Zendesk) $9.00
- Mobile Site Builder (GoMobi) $5.99
- Mobile APP (Widgetbox) $25.00
- Facebook Fanpage Builder + Apps (NorthSocial) $29.99
- Text Message System (Trumpia) $25.00
- Webinar Platform (GoToWebinar) $99.00
- One Press Release per month (PRweb) $89.00
- eBook (KIndle) prep and publishing $97.00
- Various lead generation tools $78.00
- 175.00 mo Paypal Processing on $5000 mo retail
(2.5% + .30 transaction fees)
This totals $534.52 per month in marketing tools and services (OUCH!)
Wouldn’t it be nice to do all this and more… literally OUCH-FREE?
What if your marketing and lead generation costs went away? What if that monthly $534.52 just disappeared—Poof! What if you still had access to ALL the marketing tools and services you needed, but your costs were absolutely ZERO!
What if you needed even more tools or different tools, imagine if everything you needed cost ZERO. What if you woke up tomorrow and ZERO was REAL?
There is a cure for spending too much money on the tools and lead generation you need. But the first step is overcoming skepticism. Those old clichés like “if sounds it’s too good to be true there must be a catch” or “there’s no free lunch” or “you can’t have your cake and eat it too,” those are beliefs from pre-Internet days.
Many companies today have found unimaginable profits in a new way of doing business known as the “Freemium Model.” High quality tools and services are given away free and revenue is generated from creative ways (up-sales, advertisement etc).
Examples are right under our nose: Google, Facebook, Pinterest, Pandora, Dropbox, MailChimp etc. You likely use several of these services already, however, if you write checks to any of these companies, you are in a rare minority.
Here’s the secret: if you can learn WHICH tools are the best and HOW to set them up PLUS master the art of weaving smart strategies into this mix, you are on your way to great results, for absolutely zero.
Want proof? I was the Internet strategist behind the mega-million dollar marketing campaign for The Secret. Want to know the biggest secret? It was a zero-cost marketing campaign. This mega-million dollar campaign likely dwarfed every other marketing campaign you’ve ever heard of, and yet the marketing itself was done on a zero budget.
Ever had a “great idea?” For a new book, a new product, info-product, service or event? Sometimes we spend way too much time (and money) getting our marketing funnel all built, our tools & pages set-up and our product ready for delivery. By the time you are ready to “go-live” you’ve driven yourself half-broke and half crazy. Two to three months into the game, you roll your “great idea” out, only to discover YOU were the only one that thought this was a great idea in the first place. Been there?
The next time you have a “great idea” head over to LAUNCHROCK (www.launchrock.com) and set up a quick “Viral Launch Page.” This requires nothing more than a compelling HEADLINE, a snippet of TEXT describing your idea and a big IMAGE that places your visitors’ mind in the center of your “great idea.”
In 15 to 30 minutes, you’ll have a great, viral destination to send traffic to. Here’s the clincher… if your idea is good or your idea is bad, you’ll find out within a week to 30 days. Perhaps you’ll only need to tweak the idea, perhaps you’ll discover you’ve struck gold, or perhaps you had better stop wasting time and move on to another idea.
If you “great idea” resounds with others, Launchrock will help build an early group of evangelists for your future “go-live” or product launch. You should incentivize your sign-ups with early access to your product, service or idea. You might select a group of beta-testers from those that are referring the most friends. The bottom line is that when you later roll things out to the world, you’ll already have a group of fans and evangelists that will help you gain tractions on a larger scale from the beginning.
This strategy allows you to push out more ideas faster, at zero-cost, test the waters, build evangelists, find readers, find beta testers and tweak you idea… while saving time and money.
Will ZERO COST strategies and ZERO COST tools work for you? For your books? For your products or services? In your niche? With your skill-set? YES! This is a no-brainer, or should we say, “A ZERO-Brainer?”
Join me for this compelling webinar (pre-recorded so you can watch it right now). You’ll leave with a new found love for the magic of “zero-cost marketing.”
By Guest Blogger Colin Martin
The headline of a piece of sales copy or advertising is the most important part of the entire ad. That’s because it’s the first point of contact and the single element that ‘pulls’ the reader in further. You can’t sell to someone if they don’t read the ad. The headline needs to be well t
What are some important elements to look for?
- Does it relate to them? – TO PEOPLE WHO WANT TO WRITE — BUT CAN’T GET STARTED
- Do they imagine it could be them? – THOUSANDS HAVE THIS PRICELESS GIFT — BUT NEVER DISCOVER IT!
- Does it create a fear? – LAST FRIDAY…WAS I SCARED!—MY BOSS ALMOST FIRED ME!
- Does it create a sense of wanting to change? – OFTEN A BRIDESMAID, NEVER A BRIDE
- Does it ‘personalize’ and identify with someone else? – IMAGINE SOMEONE LIKE ME…HOLDING AN AUDIENCE SPELLBOUND FOR 30 MINUTES
These are emotional ‘triggers’ that stir curiosity in the reader and will make them want to read further. It’s important to try and put a point across without sounding to salesy. You want them to focus more on the information: What’s in it for them? What benefits will they get? … rather than making it look like something’s for sale.
Writing ads will never go away. There are even more places on the Internet to compel people to buy: squeeze pages, videos, articles, banner ads, etc… and each one has a certain element that makes it stand out to your visitor.
Colin Martin is the Marketing Manager for Tom Antion and Associates. He works with authors, speakers, coaches and entrepreneurs to effectively bring their content marketing to life through storytelling and engagement. He is the author of the novel Secondhand God available on Amazon and Nook.
Make more fans and close more sales by touching the hearts of your website visitors. Join Colin & Susan on April 12, 2012 for the complimentary Ultimate Persuasion webinar and discover the simple steps of emotional engagement and visitor curation. Online content is more than communication; it’s an experience.