Book Publicity & Marketing
Honoring Your Honesty: Sound Bites You Can Believe In
by Marcia Yudkin Drama gets attention. The unexpected gets attention. Bold gets attention. But how can you tell if you’ve come up with a sound bite that has undeniable promotional punch yet goes over the top into hype or outright falsehood? First, pay attention to the little voice in your head that worries or holds…
Read MoreMessy, Gorgeous Process
By Guest blogger Laurie Wagner What if I told you that it took me ten years to understand what I was teaching? It looked like I was teaching people how to write, but what I was actually doing, I realized late in the game, was teaching writers how to peel away the layers of their…
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9 Strategic Actions to Take Now to Be a Thought Leader — and Become a Media Darling
So many people call themselves thought leaders now – but they aren’t. To be a thought leader takes some doing. It’s not so much about being original as it is about putting things together in an original way. Thought leadership marketing comes down to packaging your knowledge, skills, abilities, experiences, and yes, your thoughts in a way that makes you media worthy and worth listening to by your audience—a huge audience. Follow these nine steps to get going on the path to be respected, heard and reverberated out into the world.
Read More5 Things I learned From Jack Canfield’s Mastermind Group: To Help Make Your Book a Bestseller
We were all sitting in Jack Canfield’s living room on a huge couch in his home in Santa Barbara surrounded by giant gems, crystals, artwork and views into the lush gardens reminiscent of Canfield’s beloved Hawaii. Canfield mentioned that he wanted a room where diplomats and leaders of countries as well as his family could…
Read More3 Superstar Secrets to Getting Results From Your Media Appearances
By Susan Harrow, Media Coach & Author of Sell Yourself Without Selling Your Soul Most people who are in a rush to get publicity dash off a press release and then expect instant fame. But what typically happens IF the media calls is they don’t have their sound bites ready. What follows is…disappointment. They don’t get…
Read MoreLand a Corporate Sponsor to Cover All Your Marketing and PR Expenses
By Guest Blogger Steve Harrison Jennifer is a client of mine who figured out a clever way to get a top PR firm pitching stories about her business to major media outlets WITHOUT having to pay the firm’s hefty fees herself. Because this PR firm has lots of major media contacts, they quickly got her a…
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