Marketing & Publicity
15 Ways to Cut Through Inbox Noise (and Get Your Emails Opened)
1. Consider the device. 68% of all smart phone users use it for email and 35% of all business professionals check email on a mobile device. Keep your emails short, sweet, and easy to read. 2. Use a legible font. Use font sizes between 17 and 22 points for clearly readable emails. Consider using a…
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Top 10 Reasons to Podcast: Profit, Positioning and Promotion
By Guest Blogger Kris Gilbertson #1: Be Discovered! The iTunes marketplace has over 500,000,000 active buyers. All who are actively searching for experts that can help them solve their problems, entertain them, and educate them on areas to help them improve themselves + their lives. The average demographic, stated by Tom Webster VP of Marketing @ Edison research, …
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7 Ways Large Corporations and Non Profits Can Sponsor the Promotion of Your Book, Product, Speaking Tour or Dream On Their Dime Not Yours… And Why They’ll Do It
By Steve Harrison My author clients often come to me for advice on how to best stretch their dollars for the marketing and promotion of their books. Especially in these troubling economic times we are all seeking the most effective ways to get our message out there, and marketing and publicity (both essential to your…
Read More3 Tips to Avoid Social Media Madness
Sometimes I’m totally obsessed with pinning, tweeting, and blogging. Then I catch myself….Whhhhaaaaat am I doing? This isn’t work. Or is it? Dunno. I go back and forth. Is sharing this pic good for my brand because I think it’s funny—or cute? Maybe. Some things to think about BEFORE you post something on social media.…
Read MoreSTOP. Do not pitch the media until you do… this. [Free checklist]
At some point, pretty much every business owner dreams of getting featured in the media. From a quick one-line mention in a local blog… to a glamorous booking on The Today Show… media attention feels amazing! But in my experience, many people jump the gun and try to get booked in the media before they’re…
Read MoreMake $150,000 From Your Book Before It’s Written
The moment you decide to write a book you can begin to leverage that fact to attract new clients and revenue. All you need to start is a good working title.
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