Marketing & Publicity
Too introverted to Appear on TV? Why the Media Craves People Like YOU
If you’re in America, all you have to do is turn-on the TV or turn-up the radio to discover that loud and extroverted personalities usually take the cake—stars like the women of Real Housewives, the big personalities on Queer eye and even Fox Nation talk show host, and self proclaimed “global irritant,” Piers Morgan are…
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Love Beads and Bergamot
My sweetie and I were sitting in a booth at Chevy’s in Richmond, right after visiting Annie’s Annuals to get some of her incredible plants (cappuccino sunflowers, dahlias, violas, hollyhocks). As we sloppily ate the fire-roasted salsa (my fav) I noticed the guy across from me with his amazing array of super colorful bracelets and…
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Snap. Post. Kaching: 4 Ways to Get Engagement and Sales on Instagram
Guest post by Melissa Camilleri As long as you haven’t been living under a rock the past couple years, you’ll know that Instagram should be a key component to your online marketing strategy, especially as a service-based business, where the competition often believes Instagram will not work for them. Newsflash: it can and it will.…
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15 Ways to Cut Through Inbox Noise (and Get Your Emails Opened)
1. Consider the device. 68% of all smart phone users use it for email and 35% of all business professionals check email on a mobile device. Keep your emails short, sweet, and easy to read. 2. Use a legible font. Use font sizes between 17 and 22 points for clearly readable emails. Consider using a…
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Top 10 Reasons to Podcast: Profit, Positioning and Promotion
By Guest Blogger Kris Gilbertson #1: Be Discovered! The iTunes marketplace has over 500,000,000 active buyers. All who are actively searching for experts that can help them solve their problems, entertain them, and educate them on areas to help them improve themselves + their lives. The average demographic, stated by Tom Webster VP of Marketing @ Edison research, …
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7 Ways Large Corporations and Non Profits Can Sponsor the Promotion of Your Book, Product, Speaking Tour or Dream On Their Dime Not Yours… And Why They’ll Do It
By Steve Harrison My author clients often come to me for advice on how to best stretch their dollars for the marketing and promotion of their books. Especially in these troubling economic times we are all seeking the most effective ways to get our message out there, and marketing and publicity (both essential to your…
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