How Health And Wellness Coaches Can Shine In The Media Spotlight – Interview by Cathy Sykora – Health Coach Conversations Podcast
How Health And Wellness Coaches Can Shine In The Media Spotlight
In this episode, we talk about:
How your brand’s values must completely align with your offers Navigating conversations and staying on track to what you actually want to reveal Why preparation and role-play is so important before having public appearances What you need to have in your downloadable press kit Why you only need to be one step ahead of the people you coach How to get into places like O magazine The things you must figure out if you want an ongoing media presence
“Values now mean more than ever before. Particularly for millennials.”
“It’s really up to you to keep the doors shut, from the questions you don’t want to be asked.”
“It’s the most powerful placement on the planet for things that are of interest to women.”
“The smaller the pitch, the better.”
Susan Harrow is a media trainer, marketing strategist, martial artist + author of the best-selling book, Sell Yourself Without Selling Your Soul® (Harper Collins).
Cathy Sykora is the founder of the Health Coach Group. The Health Coach Group provides wellness courses, education, tools and websites to assist health professionals in building their business to be able to make a difference in the lives of others. As a lifelong learner and enthusiastic businesswoman, Cathy has been an entrepreneur for 40 years; 34 in her community and 8 online.
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Disclosure: Some of the above may be affiliate links that I will be compensated for at no cost to you. They are products or services I’ve either used, vetted or trust. Enjoy!
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