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Entrepreneur Magazine’s Ultimate Guide to Pinterest For BusinessExcerpted from the new book Entrepreneur Magazine’s Ultimate Guide to Pinterest For Business by Karen Leland, Sterling Marketing Group.

What pushes one person or companies Pinterest past unknown to being a star player? In short it’s your ability to curate and promote content that is meaningful, attractive, social media friendly, and on message with your brand. To build up a bigger audience on your Pinterest put these 7 strategies in place.

1. Build More Niched Boards
Take a look at the most popular players on Pinterest, and it will become clear they have a plethora of boards, usually between 50 and 100, on average. It’s also obvious that those same users have gone to great efforts to make their boards as niched as possible so they stand a better chance of being found (and followed) by a targeted audience. For example, if you’re a cookbook writer, a single board named “desserts” that features all manner of sugary goodies would work, but you might draw more followers if you took that same board and split it into four:

  • Pies and cakes
  • Cookies and bars
  • Chocolate
  • Ice creams, sorbets, and puddings

By refining your boards to be more relevant to the people who are the most interested in those specific topics, you increase your chances of getting followers.

2. Jump on the Trending Topics Bandwagon
People, places, and events that are popular at the moment make great bait for finding new followers. Topics that are trending will be getting keyword-searched on the site, and if you have a pin that fits, you stand a good chance of picking up some of that traffic. Reachli.com says that pins related to trending topics see an average 94-percent increase in click-throughs. So it pays to pay attention to the trending topics on Pinterest and to what’s trending on other social media sites. A few great resources include:

Post to Your Most Popular Boards
For those boards of yours that have a significantly larger following than others, post with slightly more frequency. Since more people are following these boards, your chances for a higher rate of repins—and hence new followers—is greater.

Pinterest Infographic3. Follow High-Profile and Highly Relevant People
While the criteria for whom you follow should first and foremost be the relevance of their pins to your business and brand, there’s a case to be made for having at least 10 percent of whom you choose be the big dogs in their fields. By following these power players, you increase the chances that they’ll follow you back, repin, like, and comment on your images, and give you greater exposure to their large followings.

4. Use Keywords in All Your Pins
Paying attention to SEO is a significant part of pinning. The more on target you are with the keywords you use in your boards and pin descriptions, the more likely you are to draw followers searching for and interested in those topics.

5. Promote Pinterest with Your Email Newsletter
Given the stringent no-spam requirements that exist for email marketing today, it’s a safe bet that the people already on your distribution list want to hear from you. Several ways to build your Pinterest following with a newsletter include:

  • Announcing your presence on the site in a regular newsletter you send and encouraging readers to click through and follow you.
  • Sending out a pithy, photo-heavy announcement about your Pinterest, inspiring your tribe to find out more.
  • Enticing readers to visit your Pinterest by placing a Pinterest icon that links through to your page on all email newsletter communications and featuring a “hot” pin or two you’ve recently posted.

6. Add Pinterest to Your Email Signature Line
You have the opportunity with every email you send to anyone—client, potential client, friend, colleague, stranger you just met on the airplane—to promote your Pinterest and gain followers. Simply add the dedicated URL of your Pinterest to the end of your signature line, where the links to your other social media (website, Twitter, Facebook, LinkedIn) live, and allow people to follow you with a single click.

7. Reciprocate
A good best practice is to always check out a new follower, or someone who has liked or repinned one of your images, and consider whether you want to follow them back. Some of the criteria to take into account include:

  • Are they a major player in the same space? If so, consider following them, since your audiences are likely to be the same.
  • Are they pinning interesting, beautiful, or highly informative content? If yes, they’re worth following as a regular resource for repinning.
  • Are they someone on whose radar you’d like to be? Following someone increases the chances they’ll follow you back and gives you regular opportunity to comment, like, and repin their images.

Get your 4 free bonuses here: http://bit.ly/PKaren

50 Ways to Use Pinterest For Your Business. A cheat sheet of Bronze-, Silver, and Gold-Level Tips.

Bonus Chapter 18: Pinterest in 15 Minutes a Day available online only, this chapter shows you how to make the most of Pinterest Monday – Friday, in just 15 minutes a day.

Pinterest Podcast: 14 Types of Boards Every Business Should Consider Creating with Karen Leland, author of Entrepreneur Magazine’s Ultimate Guide to Pinterest for Business and President of Sterling Marketing Group.

Pinterest Webcast: If you are new to Pinterest, or want to up your game, this short and information-packed webcast will show you the best ways to use Pinterest to promote your book, business, or product.

 

Karen Leland is the bestselling author of 8 business books including the recently released Entrepreneur Magazine’s Ultimate Guide to Pinterest For Business, which can be purchased at http://bit.ly/Amazonbook. She is the president of Sterling Marketing Group, where she works with small businesses and Fortune 500 on building stronger personal and team brands. She writes the Modern Marketing Blog at www.karenleland.com.


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