A Media Training Transition That Can Save Your Skin

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A Media Training Transition That Can Save Your Skin

This is a media coaching bridge that can save your skin in any situation where you don’t want to answer a question or are caught off guard.

Our topic today is something that can be a lifesaver for you in a media interview. It is called a bridge. And what that means is that it is the bridge from the information that you don’t want to be asked or a question you don’t know the answer to, to the information that you want to convey to your audience and that you can do under any circumstance.

So for example you might be asked a quick difficult question or a question that’s off base or that you don’t know the answer to or that’s completely off topic and you want to transition to the information that you have.

So an example and this is the bridge is “I don’t know about that but what I do know is…” So this can be an absolute lifesaver in any circumstance. Because sometimes you might get an aggressive interviewer or an interviewer who is a little too intimate or an interviewer who is just abrasive or abrupt and it might throw you off a little bit. So you can use this transition in any kind of circumstance for any kind of question.

That actually happened to a client of mine just recently Diane Altomare. It was her very first interview about her book called “Clarity.” The interviewer asked her completely off-the-wall questions that were not related at all to the content of the book and even recommended a book about her competitors that was in the past. And start talking about that “Oh my god it’s like a worst nightmare.” And this was her very first interview.

But since she had been trained very well on creating sound bites and transitioning to the information, she knew she could use that one bridge “I don’t know about that but what I do know is.”

So it doesn’t matter how off base or how nut ball the question is you can always use that phrase to transition to the information that you want your audience to know. Because that is your whole purpose of doing the interview, so you can convey the information to your audience that you want them to know under any circumstances no matter how crazy the question, no matter how abrasive, aggressive, intimate, whatever the personality of the TV host or radio host is. It doesn’t matter. Your transition is “I don’t know about that but what I do know is.”

So use that and I would love to hear how it saved your skin because I have a lot of clients and course participants who tell me how that one phrase did save their skin and I’d love to hear about yours.

RESOURCES

Watch the webinar Speak in Sound bites: 5 Surefire Ways to Get More Clients, Customers + Sales — and Become a Media Darling  (It’s free!)

Download the 5 awesome tips to prepare you for a TV interview free PDF (It’s free!)

Are you enjoying the Podcast? Then I invite you to hop on over to iTunes to subscribe, rate + review it. Here’s a quick video on how to do a podcast review on iTunes. (It’s simple if you follow these directions). Note: It can take up to 24 hours to show up on my Podcast. You’re welcome to send this to anyone you think it would delight. May good fortune always follow you!

Want to know how to subscribe on your phone? Watch this video.

Want to be a guest on my Podcast? Jet me an email with your topic and a link to your bio here.

Send Susan a Voice Message!

Click below to send me your voice message with a question or topic you’d like to hear more about in my upcoming podcasts! I will answer the most pressing and popular ones in a future episode. (I’ll mention your first name ONLY to protect your privacy.)

Check out our PR and Media Training Workshop to Jumpstart your Publicity