Posts Tagged ‘marketing’
Leverage Your Glamability Before a TV Show Even Airs With Shannon Walbran
Shannon Walbran, known as South Africa’s top psychic, got booked on a reality TV show in a different language in the Ukraine, that she ended up not shooting – but still got publicity that skyrocketed her career. You’ll be privy to how she did it and why she refuses to let clients hire her for more than one session—and yet has a full practice and a spot on a weekly radio show. Plus hear her give me a reading…
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9 Strategic Actions to Take Now to Be a Thought Leader — and Become a Media Darling
So many people call themselves thought leaders now – but they aren’t. To be a thought leader takes some doing. It’s not so much about being original as it is about putting things together in an original way. Thought leadership marketing comes down to packaging your knowledge, skills, abilities, experiences, and yes, your thoughts in a way that makes you media worthy and worth listening to by your audience—a huge audience. Follow these nine steps to get going on the path to be respected, heard and reverberated out into the world.
Read More3 Superstar Secrets to Getting Results From Your Media Appearances
By Susan Harrow, Media Coach & Author of Sell Yourself Without Selling Your Soul Most people who are in a rush to get publicity dash off a press release and then expect instant fame. But what typically happens IF the media calls is they don’t have their sound bites ready. What follows is…disappointment. They don’t get…
Read MoreWebsite Copywriting: Finding Your Voice in a Sea of Hype
By Guest Blogger Colin Martin It’s important to write in the same voice as you speak in. Not necessarily in slang, but in the relaxed, personal tone of conversation. Often, web content reads like a scientific equipment brochure or a Harvard dissertation. Leave the big words and the information overload to the corporate boardrooms, and…
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