A timeless truth that will boost any media appearance

  By Ian Brodie Here’s the second insight I got from Susan as we were preparing for this week’s “Speak In Sound Bites” webinar (click here for free registration). Yesterday I mentioned how you could apply the lessons of media appearances to more everyday communications. Here’s the surprising corollary: you can apply the lessons of…

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9 Strategic Actions to Take Now to Be a Thought Leader — and Become a Media Darling

So many people call themselves thought leaders now – but they aren’t. To be a thought leader takes some doing. It’s not so much about being original as it is about putting things together in an original way. Thought leadership marketing comes down to packaging your knowledge, skills, abilities, experiences, and yes, your thoughts in a way that makes you media worthy and worth listening to by your audience—a huge audience. Follow these nine steps to get going on the path to be respected, heard and reverberated out into the world.

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