Tired of having to read about who just walked their dog, sent a gizmo to a friend, or raced to the bathroom? Do you want instead to focus on marketing your business, book, product, service or cause to the people who are truly prospects?
You may not think so, but Facebook is the answer. There is a critical gap in most people’s Facebook strategies — if they have a strategy at all. For entrepreneurs, authors, speakers, coaches and consultants who want to use Facebook for business, it’s not well known that fan pages can be automated and set up to be income generators. Here’s how.(more…)
By Guest and Teleseminar Expert Dr. Jeanne S. Hurlbert
When I show businesspeople what surveys can do, the result is always the same.
Suddenly, they see that this “scientific tool” they thought was about as cuddly as a stethoscope can connect them with their customers, building the bond and trust they so desperately seek.
Suddenly, they see that if they ask questions the RIGHT way, they can have a road map for creating products and services to order, products and services their customers BEG to buy.
Suddenly, they have irrefutable proof that their products work and their services change lives, proof that will skyrocket the conversion rates of their prospects and keep their customers buying, over and over—AND let them comply with the FTC ruling that everyone is talking about.
The moment you decide to write a book you can begin to leverage that fact to attract new clients and revenue. All you need to start is a good working title.
The methods to do it cost little or nothing, and take only minutes or seconds to use. I’ve developed and tested them over many years. Authors I’ve shared them with have reported using them and generating $22,000 to $150,000 in new revenues from their book, before even completing a first draft.
Blogs are still the number one way to get Google to pick up a story. Just yesterday my webmistress posted a story I wrote to my blog and in less than 20 minutes I got a Google Alert that it had been already catalogued.
Don’t let tweeting, chatting and commenting stand in for real communication. By blogging you have a chance to elaborate on your thinking, give your opinions on the news, inform your followers and write something that will really stick in their minds.
Developing your inner & outer beauty for TV appearances.
The first thing people are concerned about when they are doing a TV interview isn’t about their inner beauty. They worry: How do I look? They want to know what clothes to wear, how to do their make-up and hair (yes men too), how to sit to look their best. After we discuss all the cosmetic stuff we get down to media training.
But before that my most successful clients have done their internal work, unearthing the stuff of self so they can make that alchemical transformation and turn the dross into gold. It’s not an overnight process where they magically emerge whole, pure and golden.
In the rush to get more followers on Facebook, LinkedIn and Twitter many people forget an important principle: The principle of delight.
Bring beauty, heart and delight to your posts. Social media expert George Kao recommends that you be your likable self. He says that a “sub-principle” of delight could be humor. “People post things that are cute and that are just beautiful on FaceBook and on Twitter. Or they just post something that’s just simply touching, or give people a sense of aliveness.”
I asked George Kao, to pass on some tips he’s NOT going to cover in the webinar. Here they are:
1. Tip for LinkedIn:
KAO: If you want to add someone to your LinkedIn network but you aren’t a classmate, colleague, friend (yet), or a business partner (yet), you can still do it. You don’t need their email address either. Just click the “Groups & Associations” bubble, and select a group that you think might interest them.
People don’t typically read that part of a request anyway. What’s important is the personal note you write in your LinkedIn request. Take half a minute and write about something you and that person both have in common. End by saying you hope to add value to their business/career, and would like to be a LinkedIn connection. Connect with George here.
During media coaching I leer, I snipe, I antagonize, I attack. The first time played the aggressive interviewer to a volunteer in a seminar, she shrank back in her chair in fear. She grabbed her gut. She said, “I’m afraid of you now.”
I asked her to hang in there while I let loose my aggressive questions over and over again. Her job was just to remain calm, she didn’t need to say anything. After the fifth time she said, “That wasn’t so bad.”
Often times people hire me to media coach them after a similar experience with the media – except it’s a real interview and they do need to respond. Of course most of the time no one will be shrieking at you. But it’s often not about the words, but the tone, the energy the force that scary.
I just heard an interview with New York Times reporter Bruce Weber discussing “The little-known world of “foul balls and face masks” on the NPR radio show Fresh Air with Terry Gross. For three years, Weber trained to be a baseball umpire at umpire school. He said he was terrified that he’d be hit in the face with a high speed ball, even though he was wearing a face mask.
Tired of having to read about who just walked their dog, sent a gizmo to a friend, or raced to the bathroom? Do you want instead to focus on marketing your business, book, product, service or cause to the people who are truly prospects?
When I show businesspeople what surveys can do, the result is always the same. 
I asked George Kao, to pass on some tips he’s NOT going to cover in the webinar. Here they are:
