Celebrities & The Media
PR Downton Abbey Style: 5 Things You Can Learn From Their Social Media Campaign
When Downton Abbey first aired on PBS I wrote: I’m losing sleep. My sweetie and I curl up on the couch to watch hour after hour of Downton Abbey. We just started season two and already my mind is buzzing about all the ways the content in each episode has great examples that apply…
Read More3 Superstar Secrets to Getting Results From Your Media Appearances
By Susan Harrow, Media Coach & Author of Sell Yourself Without Selling Your Soul Most people who are in a rush to get publicity dash off a press release and then expect instant fame. But what typically happens IF the media calls is they don’t have their sound bites ready. What follows is…disappointment. They don’t get…
Read MoreDid I Just See You on Video?
By Susan Harrow, Media Coach & Author of Sell Yourself Without Selling Your Soul Did I Just See You on Video? If not, I should have. Video this, video that. Video, video everywhere. Do you really need to have videos? The answer may dismay you…. Yes. I’ve kind of avoided it as I thought…
Read MoreLand a Corporate Sponsor to Cover All Your Marketing and PR Expenses
By Guest Blogger Steve Harrison Jennifer is a client of mine who figured out a clever way to get a top PR firm pitching stories about her business to major media outlets WITHOUT having to pay the firm’s hefty fees herself. Because this PR firm has lots of major media contacts, they quickly got her…
Read MoreBlog Your Book: Mad Men blog to book
By Guest Blogger Bill Harrison Books are making news. This time, it’s Mad Men, Mad World: Sex, Politics, Style and the 1960s, a book that will be released in the fall. A group of “Mad Men” fans with advanced degrees in culture, history, politics and business started a blog to offer their scholarly commentary…
Read MoreJames Bond Brand Shaken: Swilling Heineken in New Movie Skyfall
by Susan Harrow, Media Coach & Marketing Strategist James Bond and beer? Bad move Bond. James Bond drinking beer is a fall from grace as the sophisticated spy we know and love for his elegance and glam. Famed for his signature beverage of a vodka martini “shaken, not stirred,” Bond has stooped to swilling…
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