Marketing & Publicity
Be a Media Darling [My New Podcast]
This is why my Podcast took 3 years to launch: I got waylaid. Over and over again. I think I resisted it because talking came so natural to me. And I did lots of other harder things first. I created webinars, special reports, ebooks, courses. I trained to get my black belt in Aikido. I got…
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These 5 Questions Will Cure That Horrible Bloggers’ Block
By Guest Blogger Sarah Von Bargen Friends, a warning. This post will not give you copy and paste ideas for blog posts. This is not where I suggest starting a meme-worthy post series like “what’s in your purse?” (Not because I don’t want to know what’s in your purse because I totally do. What’s your stance…
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The life-Changing Magic of Speaking Up. (This is my story. What’s yours?)
As a high school student in Palo Alto, California, I was irrepressibly curious and constantly looking for strange and exciting new experiences to try out. And if those “strange and exciting” adventures meant that I could make a little extra money on the side? Even better! That’s how I wound up sitting in a laboratory…
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The Email Pitch Letter That Got Me Publicity – That You Can Copy
This is the email that got me featured in a local paper called The Marin Independent Journal (Marin IJ). The journalist, PJ had written about our garden (Which has been featured in Better Homes & Gardens) before from a different angle—saving the disappearing bees. You can copy it in a snap. So you can get…
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Love Beads and Bergamot
My sweetie and I were sitting in a booth at Chevy’s in Richmond, right after visiting Annie’s Annuals to get some of her incredible plants (cappuccino sunflowers, dahlias, violas, hollyhocks). As we sloppily ate the fire-roasted salsa (my fav) I noticed the guy across from me with his amazing array of super colorful bracelets and…
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Snap. Post. Kaching: 4 Ways to Get Engagement and Sales on Instagram
Guest post by Melissa Camilleri As long as you haven’t been living under a rock the past couple years, you’ll know that Instagram should be a key component to your online marketing strategy, especially as a service-based business, where the competition often believes Instagram will not work for them. Newsflash: it can and it will.…
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