By Guest Blogger Margie Zable Fisher
Wouldn’t it be great if you could get information about your product to a magazine editor, at the exact time when that editor was looking for products like yours? Well, that option exists, if you use Editorial Calendars.
What Are Editorial Calendars?
Editorial Calendars list topics and special editorial coverage, to be included in each issue of a publication.
How to Use Editorial Calendars to Gain Publicity
Savvy product and ecommerce companies will find Editorial Calendars extremely useful when pitching products for media coverage.
Here are some tips to make the most of your story pitching:
- Research the publication. Understand the publication’s focus and how your product or service might fit in. A new beauty product for spring may seem perfect for all publications looking for beauty products. But if your product is a luxury item, and the magazine focuses on low-cost products, it’s not a match.
- Make sure that the Editorial Calendar topics are still relevant. Editorial Calendars can change throughout the year. Check to make sure that the topics you want to pitch are still in the Calendar.
- Offer product submissions with enough lead time. The lead time for publications varies, and can be as much as six months or more. If you’re not sure of the lead time, assume three to six months.
Where Can You Find Editorial Calendars?
Typically, Editorial Calendars can be found in advertising sales kits. The calendar topics are included so advertisers can tie their ads into topics covered in the publication. You can sometimes find an Editorial Calendar in the advertising section at the publication’s website. If you can’t find it there, contact the publication’s marketing/sales department and ask them to send it to you.
I’ve just put together a list of Top Magazine 2017 Editorial Calendars. Included are: O, the Oprah Magazine, Real Simple, People Style Watch, Redbook, Woman’s Day, Men’s Journal and more.
So remember – you can increase your chances of getting media coverage for your products by utilizing Editorial Calendars. Don’t wait – get your list today!
This post is contributed by Margie Zable Fisher, president of Zable Fisher Public Relations, www.zfpr.com, which specializes in e-commerce and product P.R. and publicity. Get her new free report, “How to Outsource Your Social Media Efforts Inexpensively,” here.