Convert Prospects into Paying Clients

Lisa Sasevich is called the Queen of Sales Conversion for good reason. She’s living proof that her system works as just eighteen months ago she was running a business that earned 130k in sales. At that time she had two toddlers and a husband who was on a fellowship to become a cardiothoracic surgeon. Today, her husband is now a practicing surgeon, her children are 3 and 6 years old and her business skyrocketed to 2.2 million. She has no employees and is on track this year to earn 3 million.

Sasevich says, “If you love what you do, but cringe at the sales part, this is your backstage pass to learning how to get big results from a preview call.” A preview call is primary to any type of launch, weekend workshop, teleseries, book or process that you have to share. You not only need to get people to attend the call. You also need to understand how to market the people properly with integrity once they on the call listening to you deliver your information.

Before she explains the 5 Ps of crafting a preview call Sasevich says that mind-set is essential. She notes that coming from partnership from the start is the most critical mind shift to make. Partnership is not something you do TO people and it’s also not overcoming objections, which is what you commonly hear on ‘sale’s’ calls. “You are there to serve. You are coming from service instead of coming from sales.”

The second part of mind-set is to be committed but not attached. You’re committed to give people everything they need to make a decision today. Don’t just give them a taste, give them an experience of your work. You’re not attached to which decision they make. “I’m not attached if you take advantage of my offer today,” says Sasevich. “You want to know that your worth is worth it. I’m just attached that they make a decision. It is a disservice not to give interested prospects what they need to make a decision.”

One of the first ways to structure a content rich preview call is part of Sasevich’s “the 5 ps for a profitable preview call,” which is through positioning. The first thing to position is yourself.

Early on in the call introduce yourself. You want to make sure you gain credibility. Before Lisa made her 2.2 million she told the story of when she taught a live course from the stage to women on understanding men. 60% of the room registered for her course and 86% of those who registered for the first course registered for second course, the same day. Discussing your success in terms of numbers or facts gives you credibility. But the other side of credibility is that you want your vulnerability to show. “You don’t have to have a hard luck story,” says Sasevich. “You don’t need to be living in a van by the river with $2 in your pocket. The other part to my success story about selling 60% of the women in the room a course I knew they needed is that I would go back to my hotel room and cry about the 40% who had a pain that I wasn’t able to help them with. What didn’t I say to reach those women?”

To learn the other 4 Ps and the exact strategy Sasevich uses herself that you’ll be able to apply immediately to increase your own sales I highly suggest that you download the FREE replay of this teleseminar. You’ll also hear how Alexis Martin Neely sold over 2 million dollars in 2 years using Sasevich’s system.

Over 5,000 people were on the call I attended. I encourage you to be one of them to learn how you can start to use Sasevich’s system in your next preview call.

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