Why You Need A Signature Story

SUMMARY: Before any media appearance, having a Signature Story is crucial as it answers the fundamental question: Why do you do what you do? This story, drawn from your personal history or pivotal moments, provides insight into your motivation and purpose. Whether it stems from childhood passions or transformative experiences, your Signature Story helps connect with your audience on a deeper level and establishes authenticity in your narrative.

What is Your Signature Story?

Hi everyone, Susan Harrow, media coach, marketing strategist, author of Sell Yourself Without Selling Your Soul, published by HarperCollins. And CEO prsecrets.com here today with your one minute media training tip. The one story that you absolutely must have before any media appearance is: Your Signature Story.

Why? Because the first question you’re most likely going to be asked is: Why do you do what you do? Why did you create that company? Why did you develop that product? Whatever it is, why do you do what you do? So your original story, and that’s a story that can just be yours, is created from either something out of your history. Like something that you’ve loved to do since childhood. An aha moment! Oh, my goodness, I just realized this! A thunderstruck moment. Maybe it’s a very dramatic thing that happened that changed the direction of your life. Those are a couple of examples. But it is why do you do what you do that we want to know.

So, I invite you to share with me your signature story, I’d love to hear it. And also to join me on prsecrets.com for a 15 minute free consult or to enjoy free goodies. Or to enjoy a course. I look forward to seeing you there. Bye bye.

Check out our PR and Media Training Workshop to Jumpstart your Publicity

susan blog template image

Like what you read? Share it!

Disclosure: Some of the above may be affiliate links that I will be compensated for at no cost to you. They are products or services I’ve either used, vetted or trust. Enjoy!



Hi, I'm Susan

I’m a media coach, martial artist + marketing strategist who helps you communicate your values, mission + message during media interviews to multiply your revenue while building your brand + business. I believe that you don’t need to brag, beg or whore yourself to get the publicity you want. Nor do you need to be an axe murderer, a shamed sports star, or be involved in a sex scandal. There is another way…

Get your FREE publicity gifts

Popular Posts


Liked this article? Get more like this every week by signing up: