3 Biggest Media Appearance Mistakes Women Make That Dilute Their Power—and How Not To

3 Biggest Media Appearance Mistakes Women Make That Dilute Their Power—and How Not To

Over the past 32 years I’ve media trained thousands of women and here are the three things that they often do to dilute their presence, power and value. I’ll share with you what those 3 things are and what to do otherwise.

Hi everyone, Susan Harrow, media coach, marketing strategist, author of Sell Yourself Without Selling Your Soul published by HarperCollins. And CEO of prsecrets.com here today with your one-minute media training. The topic is the three biggest media appearance mistakes women make that dilute their power and how not to. Mistake number one is that they don’t interrupt.

Now we know that we’re trying to be super polite. But you can interrupt politely by just saying the person’s name: “Susan!” That creates a quick pattern interrupt. The other thing that you can do is piggyback on someone’s idea. And so you can say: “One thing I’d like to add”, and then you jump in and add it.

Number two is women apologize before they introduce their idea. They might say, I’m really sorry, to have to say this and or just any kind of apology. Don’t apologize, just state your idea.

Number three, is they belittle their knowledge or their idea. “I just have a small thing to add.” No! Whatever you have to contribute is big is important. And that’s one of the things that men do very successfully. I’ve heard this a lot with commentators, but you can do it subtly is that they lead with their expertise.

They might say something like, I’m just going to go a few moments more. They might say something like, over the past 31 years. I’ve media trained thousands of women. And one thing that I notice that most of them do is that they belittle their ideas before they speak them.

So I’m introducing myself with my expertise. Now, it’s not very subtle, right? So its your choice, if that’s a situation where you really want to step forward with that. And it’s kind of like a hammer on the head. So I don’t necessarily recommend it. But there are certain situations where you want to establish that (your credibility and expertise) right away.


So I invite you to join me on prsecrets.com my website for lots of free trainings. Both in PDF and video and master classes. And also there are other courses that you can take. Or I invite you to a 15 minute free Joyspot™ call. Look forward to meeting you. Bye.

Let me know how it goes in the comment section in YouTube. And I’d love to hear from you if you would like to discuss how you could transform into a go to (graceful, confident) media expert and trusted source in your industry.

Check out our PR and Media Training Workshop to Jumpstart your Publicity

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Disclosure: Some of the above may be affiliate links that I will be compensated for at no cost to you. They are products or services I’ve either used, vetted or trust. Enjoy!



Hi, I'm Susan

I’m a media coach, martial artist + marketing strategist who helps you communicate your values, mission + message during media interviews to multiply your revenue while building your brand + business. I believe that you don’t need to brag, beg or whore yourself to get the publicity you want. Nor do you need to be an axe murderer, a shamed sports star, or be involved in a sex scandal. There is another way…

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