5 Ways a Book Can Get You More Clients This Year

By Guest Blogger Donna Kozik

You’ve probably heard that one of the best reasons to have a book is to increase your client base and income. But how does it work exactly? Here are five specific ways a book can get you talking to more people about what you have to offer—and leaving them with a great impression.

By authoring a book you will…

1. Bring clarity to your message. Writing a book about a specific topic gives you the ability to discuss the subject with more clarity so you get your point across faster and easier—which will increase your confidence and attract more clients.
2. Sharpen your marketing. In addition to becoming a better expert about your subject, you’ll create compelling back cover copy and Amazon sales page copy you can use on your website, in your blog and when speaking. With this finely tuned messaging, you will draw more prospects and clients into your world.
3. Use as a premium gift. One of my clients used their book as a draw to meet with prospects—he ended his sessions by presenting them with a signed copy of his book. Potential clients are left with a lasting reminder of your expertise and credibility.
4. Gain more speaking opportunities. Whether it’s from the stage or a teleseminar, a book is a great door opener to speaking engagements. Organizers are looking for people with credibility, so be sure to send a copy of your book along with your letter of introduction and topic idea.
5. Get on Amazon. Amazon is the 10th most visited site on the Internet with people searching for the exact information you can provide. On your personal author page you can include links to your blog and how-to videos, along with connecting with prospects on Amazon-sponsored forums.

These are just a few of the reasons how a book can attract more clients to you. Before all of it can happen though, you want to discover what steps to take—and what mistakes to avoid—when starting your book. Join Donna Kozik and myself on a special training call and discover how you can write in a book in a as little as a weekend—and get a special “Author Starter Kit!”

It’s free, but you must register first here. 

Check out our PR and Media Training Workshop to Jumpstart your Publicity