Blogs Trump Facebook for Trust and Spending
by Susan Harrow, Media Coach & Marketing Strategist
Today BlogHer Inc published their fifth annual study of women and social media, conducted with Vision Critical, a market research and analysis firm.
The results of this study give marketers who are looking to connect with women audiences online with insights into the opinions of women who use blogs, Facebook, Twitter, Pinterest and other social tools.
“This survey of 2,000 U.S. women online makes a clear case — using purchase behavior and a “trust test” pitting a blogger against Facebook updates and ads featuring a celebrity — that blogs are the single best use of marketing and advertising dollars by brands that want to affect purchases by women online.”
So pay attention to where you are putting your marketing efforts if you want to reach women.
Check out our PR and Media Training Workshop to Jumpstart your Publicity
Like what you read? Share it!
Disclosure: Some of the above may be affiliate links that I will be compensated for at no cost to you. They are products or services I’ve either used, vetted or trust. Enjoy!
WE THOUGHT YOU’D ALSO LIKE THESE POSTS
Hi, I'm Susan
I’m a media coach, martial artist + marketing strategist who helps you communicate your values, mission + message during media interviews to multiply your revenue while building your brand + business. I believe that you don’t need to brag, beg or whore yourself to get the publicity you want. Nor do you need to be an axe murderer, a shamed sports star, or be involved in a sex scandal. There is another way…
Get your FREE publicity gifts
Popular Posts
Sorry, we couldn't find any posts :-(
Categories
