Scam, Seduction or Successful Marketing?
You know what I can’t stand? Subject lines like these:
Can I promote you next week?
Oh, sure, you can, if I buy your book (or whatever) and my name, bio, website, link to subscriber page etc. will be in front of the BUYERS of the book/product/course/stuff – which is typically pretty small. It’s not exposure to tens of thousands of people, but to a few measly handful who get the thing.
I’ve actually fallen for this with people who have huge lists and have had not ONE person sign up for my ezine let alone buy something. The promoters made all the money and I didn’t see a penny or a person. Not everyone is guilty of course. People like Brendon Burchard deliver. But from the majority, who don’t deliver, I feel a bit like one of those old ladies who gave her money to Bernie Madoff.
What do you think about this? Has it worked on you? Have you had good results from participating? Is the subject line: Can I promote you next week? a scam, a seduction or a successful marketing gambit?
Warmly,
Susan
P.S. I’d love to see some subject lines/headlines that you think are great – and honest.
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Hi, I'm Susan
I’m a media coach, martial artist + marketing strategist who helps you communicate your values, mission + message during media interviews to multiply your revenue while building your brand + business. I believe that you don’t need to brag, beg or whore yourself to get the publicity you want. Nor do you need to be an axe murderer, a shamed sports star, or be involved in a sex scandal. There is another way…
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