Why You Need A Signature Story

SUMMARY: Before any media appearance, having a Signature Story is crucial as it answers the fundamental question: Why do you do what you do? This story, drawn from your personal history or pivotal moments, provides insight into your motivation and purpose. Whether it stems from childhood passions or transformative experiences, your Signature Story helps connect with your audience on a deeper level and establishes authenticity in your narrative.

What is Your Signature Story?

Hi everyone, Susan Harrow, media coach, marketing strategist, author of Sell Yourself Without Selling Your Soul, published by HarperCollins. And CEO prsecrets.com here today with your one minute media training tip. The one story that you absolutely must have before any media appearance is: Your Signature Story.

Why? Because the first question you’re most likely going to be asked is: Why do you do what you do? Why did you create that company? Why did you develop that product? Whatever it is, why do you do what you do? So your original story, and that’s a story that can just be yours, is created from either something out of your history. Like something that you’ve loved to do since childhood. An aha moment! Oh, my goodness, I just realized this! A thunderstruck moment. Maybe it’s a very dramatic thing that happened that changed the direction of your life. Those are a couple of examples. But it is why do you do what you do that we want to know.

So, I invite you to share with me your signature story, I’d love to hear it. And also to join me on prsecrets.com for a 15 minute free consult or to enjoy free goodies. Or to enjoy a course. I look forward to seeing you there. Bye bye.

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