1 Transition That Can Save Your Skin During a Media Appearance

SUMMARY: “Discover a game-changing transition for media appearances. When caught off guard, simply say, ‘I don’t know about that, and what I do know is….’ Then smoothly shift to your key points. Take a deep breath to compose yourself and seamlessly steer the conversation. Master your next media interview with effective transitions.”

1 Transition That Can Save Your Skin.

Hi everyone! Susan Harrow, media coach, marketing strategist, author of Sell Yourself Without Selling Your Soul®, published by HarperCollins and CEO of prsecrets.com. Here today with your one minute media training tip. This is a media training transition or bridge, as we call it, that can save your skin in any situation when you’re in a media appearance or media interview. And it’s this one sentence. It’s just this. “I don’t know about that, and what I do know is…,” and you transition to the information that you want to give.

So, if you’re caught unaware, just take a deep breath. Settle down in your chair. Sometimes when we take a breath, we think, Oh my gosh, it seems like it’s taking tons of time. But it’s just one moment. So take that breath. Say, “I don’t know about that, and what I do know is…” and transition into your wonderful information.

I invite you to secure a 15 minute consult with me if you like. Or I also invite you to enjoy my free goodies on my website – prsecrets.com. Where you can also take a course. See you soon. Oh, and you know what? If you have any transitions, I have tons of them, and that was just one… if you have other transitions. I’d love to hear them. Talk to you soon. Bye.

Check out our PR and Media Training Workshop to Jumpstart your Publicity

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Hi, I'm Susan

I’m a media coach, martial artist + marketing strategist who helps you communicate your values, mission + message during media interviews to multiply your revenue while building your brand + business. I believe that you don’t need to brag, beg or whore yourself to get the publicity you want. Nor do you need to be an axe murderer, a shamed sports star, or be involved in a sex scandal. There is another way…

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