Keep Your Media Conversation on Track With These Bridges

SUMMARY: “Stay on track during media interviews with these effective bridges (transitions). Susan Harrow shares key phrases to redirect conversations smoothly. Whether it’s a quick correction, complimenting the host, or asserting accuracy, maintaining control is essential. Don’t let inaccuracies slide—correct them on the spot with grace.”

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Keep Your Media Conversation on Track With These Bridges

Hi everyone, Susan Harrow media coach, marketing strategist, author of Sell Yourself Without Selling Your Soul®, published by HarperCollins and CEO of prsecrets.com. Here today with your one minute media training. The topic is: What do you do if a conversation during a media interview gets derailed? Or completely off track? How do you transition back? Here are a couple of key phrases.

Signals or a Raised Tones

One thing that you can say is: “Oh, wait, before we were done, I’d like to add.” Obviously, if you’re not on screen, you wouldn’t use the finger, that finger. But you can use a little bit of an upraised tone, or a little change in pace.

Quick Corrections

The other thing is, if you want to correct something that is incorrect. You can do it super quickly by saying like, let’s imagine somebody said my last name was HARO instead of Harrow. The only thing that I would do right there is just as soon as she said, “And here’s our guest, Susan HARO, I’d say, “Harrow,”” just like that.

Then I would just let her move on. You never want to let a lie or something that’s incorrect go by. So you can also say, if it’s not your name, but it’s some other inaccuracy, you might say, “For the record, it is…” and then you make your correction. Or, “I want to say that…,” and then you just add what it is that you want to say.

Compliment the Person

You could always compliment the person. And that is also a pattern interrupt by saying, “That’s a fascinating point and….” Then if you need to correct it, you just say it, or if it’s something that somebody says that’s incorrect. You would like to you frame it and you say. You don’t want to make the host wrong by saying, “You’ve got your facts all wrong.” You want to say, “That’s a very common misconception.” Or, “A lot of people think that, and the facts are…,” “the statistics point to…” Then you can go ahead and say what is true.

So I invite you to come to prsecrets.com my website to enjoy a course. Or book a free consult with me or anything else that you like. Oh, explore it for lots of free things. I’ve got lots of free videos and PDFs and masterclasses. So I invite you and I will see you there for your longer than one media training minute today. Bye.

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