Overcoming Imposter Syndrome – Interview by John Henson – Center Stage Podcast

Overcoming Imposter Syndrome with Susan Harrow

Imposter Syndrome is very prominent in the legal industry. What is it? How can you overcome it? This week we’re joined by Susan Harrow who works with professionals in the legal industry (and more) to gain control over themselves and squash Imposter Syndrome.

About Spotlight Branding

You want to build a thriving practice. Each business owner may define it a little differently, but we believe it comes down to a desire to create the life you want for yourself and your family while providing great legal work to as many clients as possible. Often, this means a practice that allows you to make more money while working fewer hours!

We know they didn’t teach much about running a law firm or accounting office, let alone marketing, in school. But, one thing that is key in any successful business is reliable and consistent marketing.

The right marketing should help bring in the right kinds of clients. And, it should help you charge the appropriate rates, which in turn helps you grow your firm and your team.

Spotlight Branding was founded because we saw a need to help business owners put the right marketing in place. Truth be told, we think many firms are investing their resources in the wrong place. Or perhaps, in the wrong order.

And, it’s not their fault…it’s not your fault. Our industry, and many so-called “experts,” have been pushing a narrative that neglects some of the most foundational components of marketing.

This is why we believe there’s a better way to market a law practice or a financial firm.