Want A Successful PR Campaign? Are You Giving Your Audience Unconditional Love?

Are You Giving Your Audience Unconditional Love?

It may sound absurd or woo woo to some, but I think giving your audience unconditional love is the key quality of a successful PR campaign and a good and happy life.

I was rather gob-smacked by the interview Post Malone gave to CBS Sunday Morning about his life and new country album.

Some people may look at Post Malone and see a freak.

Face tattoos, teeth covered in silver, a grubby beard, smoking cigarettes, and drinking beers constantly.

But what his audience sees is someone who gives unconditional love fully.

And they give it back to him in kind to the tune of over 44 billion streams on Spotify, stadiums filled with up to 100,000 people, 6 number-one hits, and sales of over 80 million records.

During his interview, he shared a beautiful sentiment about creating his music: “You’re making a baby with like sound waves.”

He also revealed some of his difficulties and hard times.

You can feel that in his music sensitivity and sorrow is what resonates with people.

His pain is their pain.

But he doesn’t wallow in being wounded.

There is no guise or artifice in his reflections.

He unabashedly said, “I just want everyone to feel welcome and to feel loved, and that’s the most important thing for me.”

His kindness, generosity of spirit as much as his talent is what makes big country stars like Dolly Parton, Luke Combs or Morgan Wallen jump to work with him on his new album F-1 trillion as he enters the country genre.

Focus on Shared Connection.

We often think that bragging about our success is what will make people love us.

However, we connect more deeply through shared painful experiences.

We may admire those with bravado and courage and gumption and grit.

But we love those who freely admit to having struggled to get to where they are – and continue to struggle, even when they are so-called successful.

The heartfelt ones don’t do it as humble brags. Which is just thinly and often badly disguised pride.

It has to do with intention as much as delivery to speak about difficulties.

To share in the spirit of connecting versus a conscious effort to appear humble or to announce that you are being vulnerable or transparent or celebrating victimhood.

So, the question is, can you give unconditional love to your audience with an open heart and allow them into your pain sharing theirs and embracing them as they are?

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